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artegic becomes part of UNITED Marketing Technologies group by DuMont

11-11-2022 08:43 AM CET | IT, New Media & Software

Press release from: artegic AG

BONN: artegic, provider of multichannel marketing automation and high-end email marketing, becomes part of UNITED Marketing Technologies by DuMont. UNITED unites a group of highly specialised and successful marketing technology companies such as censhare, facelift and quintly within the media and technology company DuMont. With artegic, the portfolio is expanded by the leading German specialist for software-as-a-service solutions for real-time marketing automation via e-mail and mobile communication (SMS, messaging).

By utilizing artegic's technology, currently approx. 82 percent of the German Internet users are in contact with companies such as DHL, dm, BMW, Generali, ING, Payback or REWE. Worldwide, via the artegic technology ELAINE, each month approx. 2.7 billion e-mails, text messages and mobile messages are sent to 141 countries, and more than 60 percent of all e-commerce transactions are supported in Germany. artegic's management around Founder and CEO Stefan von Lieven, Founder and CTO Jörg Sayn and COO / CFO Bernd Weber will also remain on-board after the takeover by UNITED, and is supposed to continue to develop the company within the UNITED Group.

"Investing in artegic has high strategic relevance for UNITED", explains Dr. Christoph Bauer, CEO at DuMont and Chairman of the Advisory Board at UNITED. "Since 2017, we have been continuously complementing our established and expanded MarTech portfolio via the strategic growth field of marketing automation. This acquisition is an additional important step to be able to offer our customers the complete marketing value-creation chain from UNITED as an integrated SaaS solution with a uniform data workflow."

Stefan von Lieven, CEO at artegic, adds: "We very much look forward to being part of the UNITED Group in the future and being able to continue to shape our growth and the market from this environment. UNITED and artegic fit each other magnificently: Both represent excellence, entrepreneurial spirit and successful and market-leading customer solutions."

artegic was founded in 2005 as a spin-off of the Fraunhofer Institute. Since then the company has been transformed from a provider with a high percentage of individual customer solutions into a scalable software-as-a-service solution with a focus on the enterprise segment. The centerpiece is the software ELAINE which enables high-end e-mail marketing, multi-channel marketing automation and optimization of transaction e-mails and also is used for the processing of highly sensitive data and business-critical communication such as, for example, from the segments of insurance, banking or healthcare. artegic has been certified in accordance with ISO 27001 and ISO 27018, and works as a German player in total compliance with the GDPR. With more than 70 employees at the German locations in Bonn and Munich, artegic represents sustainably successful dialog marketing with measurable results and the highest degree of effectiveness.

artegic AG
Zanderstraße 7
53177 Bonn

Mr. Sebastian Pieper
Tel: +49(0)228 22 77 97-0
Fax: +49(0)228 22 77 97-900

artegic AG - Technology for Marketing Engineering! We enable ambitious marketing teams every day to achieve better results.
With over 15 years of experience and know-how in best-of-breed marketing technology, IT integration and best-practice for digital dialogue marketing. artegic addresses marketers who are not satisfied with the customer experience and the results of their current marketing and who therefore want to achieve more with modern means: with individual use-case-based solutions, tested at leading companies. For a faster ways to measureable contributions to business success.
With 80 employees at its German sites in Bonn and Munich, as well as international branches, artegic stands for sustainable and successful dialogue marketing with significantly better results and less operative expenses.
82% of German internet users are in contact with companies via artegic's multi-award winning ELAINE technology. Our customers include RTL, PAYBACK, BMW, BURDA, REWE, maxdome, as well as one in three DAX companies.
Every month, approximately 2.7 billion emails, SMS and social media messages are sent in 141 countries.
artegic is certified company-wide by TÜV Rheinland according to the international standard for IT and data security ISO/IEC 27001 and has received several awards for its innovative and trend-setting implementation of data protection requirements, including the eco Internet Award, the Cased Security Award and the International Business award (Stevie).

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