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artegic releases 8 digital marketing trends for 2015: marketing engineering, single customer view, legal big data...

12-05-2014 07:25 PM CET | IT, New Media & Software

Press release from: artegic AG

Establishing a single customer view at each touchpoint breaks with the traditional perspective of focussing on one marketing channel and puts the user – who no longer differentiates between different channels – at the very centre. Legal Big Data is shifting the focus from data collection to legally-compliant data use. Marketing engineering refers to the increasing fusion of marketing and IT processes. These are only three of the eight trends in digital marketing, identified by artegic for 2015.

“Digitalisation fundamentally changes markets and therefore the rules of the marketing game. This is not a prediction of the future but rather a stocktaking. The ability to face increasing customer demands in a more complex market situation with customer-centred, service-oriented, digital measures, determines the success of a company. This ability is based on four key requirements: The generation and use of valid, decision-making and above all legal data. The consistent, real-time cross-channel communication at all touchpoints within the customer lifecycle. The optimisation and customer-centred automation of operative marketing processes in a cost-intensive context. And last but not least, the creation of a deep data-based understanding of the interdependencies through measuring and analysis. The implementation of these requirements calls for a close interrelationship of marketing and IT. Marketing engineering is therefore becoming a critical success factor.” Stefan von Lieven, CEO artegic AG, on the digital marketing trends 2015.

All trends as a free download
The 8 digital marketing trends are available as free download at https://www.artegic.com/marketing-trends. artegic identified the following trends.

1. Data use management – from big data to legal big data
2. Digital customer journey – email as the golden thread
3. Super personalising – authentic communication
4. Multi-display strategies – beyond mobile
5. single customer view – consistent dialogue throughout the customer journey
6. The customer decides – moving away from company-driven marketing
7. Efficiency analysis – determining the larger context
8. Marketing engineering – marketing meets IT

artegic AG
Zanderstraße 7
53177 Bonn

Mr. Sebastian Pieper

Tel: +49(0)228 22 77 97-0
Fax: +49(0)228 22 77 97-900
pr@artegic.de
http://www.artegic.com
Twitter: http://twitter.com/artegic_uk
Facebook: https://www.facebook.com/DigitalMarketingEngineering
GooglePlus: https://plus.google.com/111057448053888319461/posts

artegic AG – Know-how and Technology for Online CRM
artegic AG supports companies in the construction of loyal and profitable B-to-B and B-to-C customer relations via online channels. Our service portfolio includes strategic consulting, technologies and business services for online CRM and dialogue marketing via email, RSS, mobile and social media.

With the online CRM technology ELAINE FIVE, artegic offers a unique high-performance solution for the comprehensive realisation of campaigns, as well as marketing automation based on self-sharpening analytical customer profiles. artegic received the eco Internet Award 2012 for its trend-setting implementation of data privacy requirements.

Internationally, each month, approximately 2.7 billion emails, SMS and social media messages are sent via ELAINE FIVE. As an associated company of the Fraunhofer Gesellschaft, artegic draws on the know-how of the latter, as well as the expertise from long-standing best practice with renowned clients, such as BMW, PAYBACK, ASUS, CANYON, HYUNDAI and Ticketmaster.
artegic is certified company-wide by TÜV Rheinland, according to the international standard for IT and Data Decurity ISO/IEC 27001.

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