Press Releases by Category Advertising, Media Consulting, Marketing Research
Stevi B’s Pizza Buffet integrates social and traditional media to drive consumer …
Stevi B’s Pizza Buffet, and ad agency of record breensmith advertising, recently launched an integrated media campaign that utilized social media to engage local customers. Stevi B’s invited parents to participate in the ad campaign by asking them to upload pictures of their children to the Stevi B’s Facebook event page. The hook: one kid from each store’s trade area would be featured on a billboard for all their friends,…
Company Winding-up Petitions on the Rise in the UK
Distressed business information provider, the Business Sale Report, has revealed figures showing a 22 per cent increase in the number of winding up petitions lodged through the courts in the second quarter of this year, compared to the same period last year.
Putney, London, UK, July 13, 2011 -- The Business Sale Report, which provides information on distressed businesses, has released figures showing a 22 per cent increase in the number…
Redken Uses Cloud Solutions From Postcard Services To Support Their Salons and S …
When Redken 5th Avenue NYC, (a division of L’Oreal USA) wanted to empower their salon professionals with the ability to drive local direct mail marketing via Redken’s My Business Toolbox, they enlisted Postcard Services of Tampa to build the technology and provide the “back-end” services needed to make it happen.
To meet Redken’s strict brand guidelines, Postcard Services built, deployed and continually manages a cloud-based web portal containing an expandable…
Market Rates Insight Releases New Survey for Interest on Commercial Demand Depos …
Repeal of Reg Q on July 21 will increase competition for Demand Deposit Accounts and will require a new type of competitive intelligence on account structure and pricing.
SAN ANSELMO, Calif. (July 12, 2011) -- A new survey from Market Rates Insight (MRI, http://www.marketratesinsight.com) will help banks transition to offering interest rates on, banks will be allowed to offer interest on commercial DDAs for the first time since Section 19(i) of…
INVISTA’S CORDURA® Brand Team Welcomes Paulo Pustiglione, Business Manager for I …
WICHITA, Kan. – July 12, 2011 – INVISTA’s CORDURA® brand team welcomes Paulo Henrique de Lima Pustiglione as business manager for INVISTA’s Performance and Protective Fabrics division in Brazil.
In this role, Pustiglione supports business strategy development for the CORDURA® brand outdoor, travel, workwear, and military portfolio, as well as product innovation, advertising and promotional campaigns designed to increase trade and consumer awareness for the CORDURA® brand in Brazil.
“We are very…
INVISTA’S CORDURA® Brand Team Welcomes Maggie Niu, AP CORDURA® Brand End-Use Mar …
WICHITA, Kan. – July 12, 2011 – INVISTA’s CORDURA® brand team welcomes Maggie Niu as AP CORDURA® brand end-use marketing manager.
In her role as AP end-use marketing manager, Niu develops and executes pull-through marketing strategies, business models, and complimentary advertising and promotional campaigns designed to increase trade and consumer awareness for the CORDURA® brand in the region.
“We are very pleased to have Maggie on our team,” said Cindy…
Fox Head wraps up for European tour
Fox Head wraps up for European tour
3M car wrap film enabled complete wrapping and colour personalisation of trailer and motor-home with stunning results
Bracknell, UK, 12 July 2011 – Diversified technology company 3M today announced that its vinyl wrap film has been used in a vehicle advertising campaign for Fox Head, the most recognised and best-selling brand of motocross and other extreme sport apparel in the world.
A part of the…
Eagerly awaited video games industry job board, GamesJobsDirect.com, launches to …
The new global job board for the video games industry, GamesJobsDirect.com, has “opened its doors” today to specialist recruitment agencies in the games sector.
The phased launch will aim to achieve a minimum level of 200 vacancy postings this week before the candidate launch is rolled out next week. With over 4,000 games industry jobseekers already singed up to receive a launch invitation, the site is expecting to deliver results…
Equifax and breensmith advertising earn credit with new TV campaign Atlanta, Geo …
Atlanta, Georgia – Independent Atlanta ad agency, breensmith, recently completed work to launch Equifax Complete, a new product that combines credit monitoring and identity protection. The offbeat TV and social media effort revolves around a half-cop, half-accountant character that isn’t afraid to mix it up while educating the public on the importance of credit monitoring and identity protection. The over-the-top character munches on half-donut, half-bagels, adorns a bulletproof vest…
Tata Motors go full throttle on motorsports
Tata Motors has launched an initiative to promote motorsport in India christened “Tata Motors Full Throttle”. Launched in February 2011, this step was taken with the dual goal of promoting motorsport and proving the capability of Tata Motors' vehicles in a rigorous, competitive environment. Full Throttle will function as an umbrella brand, competing in existing rallies and races as well as organising its own off-road and motorport activities.
Motorsport is universally…
TI Initiates the ‘Grow Green Project’
July 07, Mumbai: Tilaknagar Industries Ltd.(TI), committed to the Grow Green initiative, has carried out a massive Tree Plantation Drive across India, achieving itself a target of planting over 1 lac Multi Purpose Trees at various locations across the country.
The project was flagged off on the World Environment Day with an Environment Awareness Session in Ahmednagar, Maharashtra with a symbolic plantation of 251 saplings at the hands of Factory…
Restaurant Digital Signage for Branding - SanSai Sushi and Massis Kabob
CornDigital installed four digital signage displays for in-store promotion and branding at SanSai Sushi and Grill's newly opened location in Fullerton, CA. Another digital menu board installation for the Massis Kabob chain restaurant's new location at the Arcadia Mall food court has four 46" units of Corndigital's poster style digital menu board signage displays. These non-traditional signages added modern look and feel to the restaurants.
One of the fast growing Japanese…
Wedding PR Expert OFD Consulting Joins WedLock Magazine as Resident Wedding PR C …
(Richmond, VA)— Wedding Marketing and Wedding PR firm OFD Consulting is excited to announce its latest collaboration with Wedding Marketing journal WedLock Magazine as OFD owner Meghan Ely has been selected as the new Wedding PR columnist for the bi-monthly industry journal.
"I’m thrilled to get involved,” says Ely. “I’ve enjoyed being a guest contributor previously, as well as participating in the webinars. I love the mission of WedLock and…
Telecom Equipment Market Witnessing Increased Adoption of LTE
London, UK - July 06, 2011 -- Third Generation Partnership Project (3GPP) Long Term Evolution (LTE) has been witnessing greater acceptance than WiMax among end-users. This can be attributed to its superior technology, better data transfer rates, and long term cost savings. Further, existing GSM and CDMA mobile consumers, who form a majority of the wireless consumers, have the advantage of easily upgrading to LTE networks. As a result the…
Increased Adoption of Next Generation Network Devices
London, UK - July 06, 2011 -- Next generation devices for data centers and cloud-based technology have been witnessing huge opportunities in the networking market. The market is driven by the need for organizations to reduce power consumption of data centers in order to lower the overall data center management costs. These next generation technologies help cut down operating expenses by more than 50 percent. Moreover, they have been providing…
Saving The Earth One Dumpster Rental In Naperville, IL At A Time: Heritage Dispo …
NAPERVILLE, IL - Heritage Disposal, LLC, a company that can provide a dumpster to Downers Grove, IL residents, recently completed a training course on how to reduce the amount of construction and demolition waste that ends up in landfills.
The course, entitled 'Green Building: Construction Administration' taught employees from Heritage Disposal how proper planning in the pre-phase stage can help identify materials that can be recycled or salvaged before they're taken…
Prospect Genius Announces New Company Slogan Focused on Integrity in Online Adve …
Prospect Genius, a search engine optimization company based in New York's Capital Region, announces their new company slogan: "Bringing integrity to online advertising."
This new slogan reflects Prospect Genius's focus on customer service and professional practices when it comes to SEO. Many Web marketing companies advertise unachievable results or violate search engine rules to get fast rankings, knowing all the while that these behaviors will eventually lead to penalties and a…
Superbrands Announces Tribute Event To Honour UAE’s Strongest Brands
Dubai, United Arab Emirates, July 5 2011: Superbrands, the independent authority and arbiter of branding, announced that they are hosting their annual tribute event to honour UAE’s strongest brands on July 11, 2011 at the Intercontinental Hotel in Dubai Festival City. Superbrands will also announce the highly anticipated ‘Brand of the Year’ award in addition to unveiling the seventh edition of the much coveted coffee-table style Superbrands book, which includes…
Ravenscraig Sports Centre Shape up their Communications with ONELAN
For Release: July 2011
Ravenscraig Sports Centre Shape up their Communications with ONELAN
July 2011…. Ravenscraig Regional Sports Centre wanted to develop a communication system to keep customers updated with activities and sports centre facilities. They wanted to be able to promote forthcoming events, and also entertain customers while they are at the facility.
Ravenscraig chose ONELAN digital signage and have installed one Century Net top box (NTB) 610 Publisher unit, a Century…
iMedia Brand Summit Launches in India
After the very successful first ad:tech in India in April, Networkplay in partnership with dmg events, present the first iMedia Brand Summit in India, from 21st to 23rd September, at Grand Hyatt, Goa. iMedia Brand Summit is an invite- only platform that brings together Sr. Brand Marketers with significant online budgets to collaborate with their peers and cutting edge digital solution providers.
Commenting on this, Rammohan Sundaram, Event Chairman,…
“Speak like a President” Contest – Big surprises coming from the participants …
As the celebration of Independence Day is drawing close, Audio4fun.com’s Facebook video contest “Speak like a President” has received more and more submissions. To their staff’s amazement, the first batch of submitted videos has proven that contestants’ creativity is unlimited. The contest is open for submission until the end of July 10, 2011. To get more information about the contest, please visit www.audio4fun.com/contest2011.php.
“It’s impressive,” said Tracy Nguyen, Brand Manager of…
Tirol Promotion on Tour with X-GLOO
Tirol is staging their marketing campaign with the modular Tent System from skywalk
The inflatable X-GLOO Tent System from skywalk is an attractive Event-Tool for roadshows and promotional actions. The Tirol Tourism Marketing Organisation has set the stage for their international marketing campaign using the X-GLOO Event Tent. The X-GLOO is a trendy all-rounder and replaces the tradeshow stand as well as conventional folding tents in an impressive manner!
„With Tirol…
JetMax Media Launches Targeted Itinerary Advertising With Jetstar Airways
Inflight media specialist company JetMax Media has recently confirmed an extension of its current inflight media agreement with Jetstar Airways to now include targeted digital advertising space on emailed itineraries. This allows advertisers to speak to travellers at a time in which they know their content and offers will be relevant to passengers flying to a particular destination.
JetMax Media is now offering inflight media across Jetstar Asia’s fleet of…
Revolver PR recognised as one of the UK’s Top 50 PR agencies
Full Service public relations agency Revolver PR has been listed in the NMA- backed, Reputation Online Top 100 PR Agencies guide for its success and expertise in the field of Digital PR.
Backed by New Media Age (NMA), the Top 100 PR Agencies list recognises the leading specialists in the field of digital PR, recording income generated from the rapidly expanding sector. It lists Revolver at #26 - ahead of many…
Lancashire web design and SEO agency supports launch of Britain’s first ever foo …
Blackburn web design and marketing agency, dpi21 is pioneering the online marketing strategy of Britain’s first University of Football.
From September, Burnley FC, one of the founder members of the Football League in 1888, will be home to Britain’s newest university – dedicated entirely to the study of football business.
The University of Football Business (UCFB) will be restricted to matters concerning the operational and business side of the industry rather than…
Manufacturing Sector Driving Growth of Project Lifecycle Management in APAC
London, UK - June 29, 2011 -- Research conducted by Technavio reveals, that the Project Lifecycle Management market is expected to grow at a CAGR of 9 percent. The report, which focuses exclusively on Asia Pacific, indicates, that the market is currently driven by an increasing demand for this software in the manufacturing sector.
“The rapidly waxing levels of industrialization and continued shifting of manufacturing/production bases across industrial sectors to low…
Government Initiatives Biggest Driver for Electric Vehicle Charging Stations
London, UK - June 29, 2011 -- Research conducted by Technavio reveals, that the Chinese Electric Vehicle Charging Station market is expected to grow rapidly. The report, which focuses exclusively on China indicates, that the market is currently driven by the various green initiatives under taken by the government to promote the use of electric vehicles.
“China, the largest automobile market in the world, has been witnessing increased pollution. As a…
Asia Pacific LTE Market Witnessing Increased Use of Multimode Platforms
London, UK - June 29, 2011 -- Research conducted by Technavio reveals, that the Asia Pacific LTE infrastructure market is expected to grow rapidly. The report, which focuses on Asia Pacific exclusively indicates, that the market is currently driven by the emergence of multimode platforms in the region.
“LTE infrastructure vendors have developed a low-power modem platform that can cover diverse frequency plans and fit into portable devices. For instance, Intel…
Orange Collar Media, Web Design and Internet Marketing Firm, Announces Prime Ele …
Orange Collar Media, a top web design and development firm based in Denver, has quickly become a huge presence in the fields of Magento eCommerce platforms, especially Magento Enterprise.
DENVER, CO. – As one of the country’s leading developers of the number one shopping cart technology for internet merchandising, Magento Enterprise, Orange Collar Media has widened its expertise to the most flexible and functional eCommerce solution available. Recently, Orange Collar…
MUNDO Media Joins Performance Marketing Association
Toronto—June 27, 2011—MUNDO Media, a targeted full-service performance-based online advertising network, today announced its acceptance into the Performance Marketing Association (PMA), a not-for-profit trade association founded in 2008 by the leaders of the performance marketing industry to connect, inform and advocate on behalf of this rapidly growing field.
As a Platinum member, MUNDO Media will have the opportunity to sponsor and chair a Working Group or Special Interest Group. MUNDO…
Top 100 events list of July 2011 being released by BTS
BTS has now become the No.1 website, updating the surfers about the daily happening events, shows, conferences and their venues. As like, every month BTS has released the list of top 100 events to be held in the month of July. The list is prepared on global scale by analyzing the quality, popularity, participation, etc of the event. The intensified services being possessed by BTS has pulled the attention of…
Global Advertisers kicks off Rain Campaigns
The monsoon season of India brings new advertisers for outdoor industry, vast variety of packages are being offered at cutting edge price for active brands in sectors such as Automobile, Real-Estate, Telecomm, Electronic Products, FMCG, Accessories, Films and Entertainment industry.
Global Advertisers the prime owner of strategic Hoardings in Mumbai has designed special offers for each sector as this is the time when a Mumbaikar faces heavy traffic jams on…
Memac Ogilvy appoints Eymard Saldanha as Regional Head of Advertising in MENA
Dubai, June 27, 2011 – Memac Ogilvy & Mather announced today the promotion of Eymard Saldanha to the position of Regional Head of Advertising in the Middle East and North Africa.
Eymard will continue to head up the BAT Eastern Europe Middle East & Africa (EEMEA) account and part of the Global Leadership Team at Ogilvy on BAT. BAT is the single largest client within Ogilvy Africa and Middle East.…
Growth in advertising industry to drive Online and Offline Classifieds in India
Netscribes (India) Pvt. Ltd. updates its report on the Online and Offline Classifieds Market in India 2011 as part of Netscribes’ Media & Entertainment Industry Report Series
Mumbai, India – June 27, 2011 – Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Online and Offline Classifieds Market in India 2011. In India, classifieds have always been restricted to the print medium. However, classified advertisements…
Need to increase visibility among companies to develop Online Advertising in Ind …
Netscribes (India) Pvt. Ltd., updates its Online Advertising Market in India 2011 report covering the advertising market on the online medium which has huge growth potential. It is a part of Netscribes’ Media & Entertainment Industry Series reports.
Mumbai, India – June 27, 2011 – Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its updated report – Online Advertising Market in India 2011. Advertising is…
Internet boom is increasing the scope for Local Search Market in India
Netscribes (India) Pvt. Ltd., updates its Local Search Market in India 2011 report covering the online and offline segments of local search market. It is a part of Netscribes’ Media & Entertainment Industry Series reports.
Mumbai, India – June 27, 2011 – Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its updated report – Local Search Market in India 2011. Local search space provides a…
EMG to Present Persona-Driven Marketing Webinar
IRVINE, CA – Earthbound Media Group (EMG) will be presenting an upcoming webinar entitled “Persona-Driven Marketing: Integrating Community Outreach, Student Recruitment and Advancement” hosted by EMG CEO Damien Navarro for the higher education community on Wednesday, June 29, 2011 at 10:00 a.m. (PST). Navarro will show higher education marketers how creating a dynamic marketing persona can encourage a diverse group of students, parents, community leaders and partners to give back…
InfoCom says mobile operators in the Philippines continue to drop rates to allur …
Manila, Philippines — In the year 2016, InfoCom expects the Philippines mobile subscriber base reach a 107% penetration rate, growing at 4% (CAAGR, from 2011). During the last quarter, the mobile subscriber base in the Philippines has increased by 2% (1Q11, QoQ) to over 88 million, reaching a 95.4% penetration rate. The prepaid base remained virtually unchanged, comprising 97% of the market. However, as a consequence of some carriers’…
New Product, CustomerScan, Helps with Marketing Campaigns
Postcard Services, a technology and marketing business that drives direct mail marketing with digital printing solutions, announces a powerful tool specifically designed to boost response rates for direct mail marketing campaigns.
Meet CustomerScan - an easy-to-use service that has but one task: to statistically profile a business’s best or ideal customer. “The CustomerScan tool helps anyone seeking to “turbo-charge” their direct mail campaign,” said Jonathan Kremner, C.E.O. of Postcard…
DONATED YAMAHA P-155 KEYBOARD HELPS WOUNDED WARRIORS "ADJUST TO A NEW REALITY"
BUENA PARK, Calif. – Yamaha recently donated a P-155 keyboard to Musicorps, a rehabilitative music program for injured combat veterans, for use in a high tech physical therapy center at Walter Reed Army Medical Center.
Musicorps is provided by Renovation In Music Education (RIME), a 501(c)(3) nonprofit organization helping people, arts organizations and communities succeed through innovative arts partnership programs. RIME provides extraordinary opportunities to populations in need and transforms their…
NOW ACCESS PUBLISHED MATRIMONIAL ADVERTISEMENTS INSTANTLY ON FINDMYMATCH.IN
Simplifying classifieds further with the launch of India’s first service that enables users to access matrimonial advertisements published in offline newspapers instantly via the Internet and Mobile.
Kolkata, Monday, June 20: releaseMyAd.com, India’s leading newspaper advertisement booking service, announces the launch of findMyMatch, a unique matrimonial service that allows users to search through potential matches from over 1 Lakh Matrimonial Ads published originally in leading newspapers across the nation.
India…
LA Mobile Billboards Announces a Launch of a Unique Advertising Opportunity
LA Mobile Billboards provides advertisers with customized advertising designed to be seen and heard, night or day. Mobile scrolling billboards allow advertising to target specific geographic zones by tying mobile advertising to more traditional advertising like direct mail campaigns. Reasonably priced, the mobile advertising medium results in unmatched marketing results.
There are few limits on the opportunities made available with LA Mobile Billboards. CEO Gregory Plotkin explains, “We reach your…
Androvett Legal Media & Marketing Welcomes PR Intern Erin Dooley
DALLAS — Androvett Legal Media & Marketing is proud to announce the addition of Erin Dooley to its summer internship program.
Ms. Dooley is a Communications major and a Murchison Scholarship recipient at Trinity University in San Antonio. She previously served as an intern with the Communications Department for the Salesmanship Club of Dallas, where she was responsible for the creation of a video presentation highlighting the organization’s newest philanthropic efforts…
Vritti i-Media strikes Gold and Silver at the Outdoor Advertising Awards 2011
Mumbai 21st June 2011: Vritti i-Media, an established and innovative audio and video outdoor advertising solution for brands across rural Maharashtra, was felicitated with 3 awards at the prestigious Outdoor Advertising Awards 2011 held at the 7th Annual Outdoor Advertising Convention (OAC) 2011 on 18th June 2011 in Mumbai. Vritti won the gold award in 2 categories, creative award for single execution in Transit Media and zonal media owner…
Drum Up Media Now Offers Work For Free Guarantee
All over the place – More and more businesses are coming online to get their share of the pie from web surfers. Drum Up Media is an up and coming company that business owners are turning to in order to not only get a website online, but to have optimized content created to satisfy the various search engines such as Google, Yahoo!, and Bing!
Steven Perchikov, owner of Drum Up…
GILD Appoints Blue Lotus to spearhead its India Communications Strategy
Mumbai, June 21, 2011: GILD, the world’s premier networking site for IT-Tech professionals, all set to expand its footprint into India, has announced the appointment of Blue Lotus Communications Pvt. Ltd. as its public relations (PR) consultancy on a retainer basis. Promoted by PAC Labs, GILD was launched in September, 2010. The organization, through its motto, “Connect. Compare. Advance,” provides technology professionals as well as technology enthusiasts a platform where…
Houston Trade Show Exhibit Designer, Skyline Displays Experiences Record Increas …
HOUSTON, TX -- Skyline Displays of Houston is on track for a banner year. The Houston trade show exhibit design company is experiencing record growth this year as business soars over last year. The company is currently experiencing record bookings 43% above their previous best year.
"We're delighted to be able to report this growth and progress. This has the potential to be a phenomenal year for us as we…
Orange Collar Media Hosts Successful Magento eCommerce Forum in Denver Last Week
Orange Collar Media, a top web design and development firm based in Denver, sponsored a Magento eCommerce Forum at the Grand Hyatt Hotel in Denver, CO on Wednesday, June 8th.
DENVER, CO. - Orange Collar Media, a newly-named Magento Gold Solutions Partner, was selected by Magento to host the Denver regional of Magento’s Spring 2001 eCommerce Forum Seminar Series. The Forum was held at the Grand Hyatt Hotel in Downtown…
Toledo Trade Show Booth Company, Skyline Event Services, Has Limited Seats For T …
Toledo, OH -- Skyline Event Services, a leading provider of trade show displays in Toledo and surrounding areas, still has a limited number of seats left for two very popular seminars. The seminars '60 Tips in 60 Minutes' and 'Booth Staffing Essentials' are designed specifically for companies who want to improve the design and effectiveness of their trade show displays.
Both seminars will be held on June 21 in Maumee,…
Award-winning Oxfordshire-based PR agency Bottle PR Celebrate RAR 2011 Success
'Recommended Agency Register' Award double whammy win for Bottle PR at RAR 2011: 'Best In Public Relations (under 30 Staff) & 'Best In Professionalism'.
Oxfordshire-based PR agency Bottle PR celebrated another 'Recommended Agency Register' award success with a double whammy win at the RAR 2011 Awards, held recently at the London Marriott, Kensington.
The Recommended Agency Register awarded BOTTLE PR ‘Best in Public Relations (under 30 staff)’ and ‘Best in Professionalism’ in…
