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Ravenscraig Sports Centre Shape up their Communications with ONELAN

07-06-2011 08:32 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: ONELAN Digital Signage

For Release: July 2011

Ravenscraig Sports Centre Shape up their Communications with ONELAN

July 2011…. Ravenscraig Regional Sports Centre wanted to develop a communication system to keep customers updated with activities and sports centre facilities. They wanted to be able to promote forthcoming events, and also entertain customers while they are at the facility.

Ravenscraig chose ONELAN digital signage and have installed one Century Net top box (NTB) 610 Publisher unit, a Century Net top box (NTB) 510 Subscriber unit, two Omni-servers and a TVG Gateway.

The digital signage drives four 60” screens and three 50” screens. These are located across the site, with one in reception, one in the athletics hall, two in the gym and two in the café.
Live TV and Sky are shown on screens on the Technogym equipment and in future these will also be able to show the digital signage content shown elsewhere on the site.
There is also a drop down projection screen that will be used to show live sporting events such as boxing and snooker matches. The Omni-servers enable different content to be streamed to different areas of the site.

Ravenscraig have integrated the ONELAN digital signage with the local council’s IT infrastructure.

In addition to the live terrestrial TV and Sky that is currently streamed in, Ravenscraig also plan to use live radio feeds.

ONELAN digital signage is also being installed at four other NLL sports centres as well as a golf club.

Ravenscraig are aware that their digital signage system is only as good as the content. Two people locally in marketing and a business manager centrally ensure that content is changed regularly. Currently the advertising shown is all internal for promoting e.g forthcoming events. It is much quicker and cheaper for Ravenscraig to design digital signage content for an event, and then if necessary use this for supporting leaflets too, rather than have to rely solely on printed collateral.

In future third party advertising will be shown on the digital signage.

The senior management of NLL are very happy with the ONELAN installed at Ravenscraig, especially as it represents good value for money.

About North Lanarkshire Leisure (NLL)
North Lanarkshire Leisure (NLL) is a Scottish Charity that works in partnership with the North Lanarkshire Council and other strategic partners to deliver and improve sport, leisure and health opportunities throughout the authority.

North Lanarkshire Council, Sport Scotland and Ravenscraig Ltd provided the funding for the Ravenscraig Regional Sports Facility which will host local, regional and national sports, as well as leisure and cultural events. It is also capable of accommodating up to 5,000 people attending concerts, exhibitions or sports events.

About ONELAN
ONELAN develops network appliances for standalone and end-to-end Digital Signage network solutions. The Net-Top-Box is a mul­timedia, multi-zoned solution capable of Touch Interactivity. With a browser based user inter­face, the system is fully multi-lingual and capable of dis­playing both stored media and live media e.g RSS feeds, webpages and broadcast TV or locally streamed video. Further mem­bers of the product family cater for Enterprise network management and integration with external data sources.

ONELAN’s NTBs are now installed in a wide variety of organisations such as retail, schools, hospitals, and government buildings, as well as some well-known corporates such as Vodafone, Virgin Holidays and TalkTalk.

ONELAN Ltd is based in Henley-on-Thames, Oxfordshire.
Visit www.onelandigitalsignage.com for further details.

Press Contact details: Marion Bourne
email: marion.bourne@onelan.com, phone: +44 (0) 1491 411400

ONELAN develops network appliances for standalone and end-to-end digital signage network solutions.

Marion Bourne
Onelan
Andersen House
Newtown Road
Henley on Thames
RG9 1HG
UK

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