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GILD Appoints Blue Lotus to spearhead its India Communications Strategy

06-22-2011 07:59 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Blue Lotus Communications Pvt Ltd.

/ PR Agency: Blue Lotus Communications Pvt Ltd.
GILD Appoints Blue Lotus to spearhead its India Communications

Mumbai, June 21, 2011: GILD, the world’s premier networking site for IT-Tech professionals, all set to expand its footprint into India, has announced the appointment of Blue Lotus Communications Pvt. Ltd. as its public relations (PR) consultancy on a retainer basis. Promoted by PAC Labs, GILD was launched in September, 2010. The organization, through its motto, “Connect. Compare. Advance,” provides technology professionals as well as technology enthusiasts a platform where they can connect with peers and employers through an engaging online social community and advance their careers through industry-recognized certifications and global job opportunities.

Manjunath Ramesh, GILD’s Managing Director in India said, “GILD is the future of professional advancement and personal promotion, enabling members to network with their peers, access career opportunities and engage with top employers. India, widely considered as a global IT powerhouse, has a highly skilled technical and professional manpower base. With nearly 500,000 members already clocked worldwide, GILD is set to play a larger and more relevant role in the lives of Indian professionals. We are pleased to have Blue Lotus onboard. A communications consultancy having a significant track record of successfully partnering with leading corporate houses across the country, we are sure they will play a key role in helping GILD achieve its strategic objectives.”
Through GILD, technology professionals can earn industry-recognized certifications and credentials; showcase their status to leading employers such as Sapient, Oracle and eBay and identify their worth in the market. GILD also proves to be a boon to companies globally by providing access to the world’s best talent and helping companies save time and money by ranking job applicants based on the skills required for the job.

Speaking on the partnership, Archana Tomar, Vice-President, Blue Lotus Communications said, “India has been quick to realize the potential of social networking. With the number of internet users in India increasing exponentially and the Indian IT-Tech marking its global presence, GILD, as a niche player offering value differentiation, is well-positioned to herald the next big revolution in the professional social networking space. Blue Lotus consciously chooses to partner with clients that are regarded as trendsetters in their respective fields, and that is what essentially differentiates us from other PR agencies in the country. We are proud to have been chosen by GILD as their communication consultants as they chart their next phase of growth.”

About Blue Lotus Communications
Blue Lotus Communications, established in 2002, is India’s leading PR agency, with over 150 employees across 10 offices in India. In 2010, the Holmes Report, one of most reputed research publications in the field of global public relations declared Blue Lotus Communications as winner for ‘Indian Consultancy of the Year’ as part of its Asia-Pacific consultancies report card. Also, in the month of March 2011, the organization was announced as the ‘PR Agency of the Year’ in the first ever Indian PR and Corporate Communication Awards (IPRCCA) 2011, by the Exchange4media group.
The agency specializes in Public Relations for Corporate, Brands, Healthcare, Technology, Infrastructure and Finance. Its impressive array of clients includes Dun & Bradstreet, Yash Birla Group, DHL, Omkar Builders, Project Management Institute,, KEIP, DesignTech Systems and Phadnis Group, among others.
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About PAC Labs
GILD’s parent company, PAC Labs, is recognized as the leading provider of assessment tests within the IT sector, providing many of the largest IT companies in the world with tests used to grade and select job candidates. Serving 78 countries, PAC Labs' Initiatives are trusted by leading companies to instantly identify the best talent and build global workforces with consistent levels of excellence. The PAC Examinations are standardized worldwide, empowering our corporate members to instantly evaluate an individual against local, national, and global benchmarks.

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Blue Lotus Communications Pvt Ltd.
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