Tata Motors go full throttle on motorsports

Tata Motors has launched an initiative to promote motorsport in India christened “Tata Motors Full Throttle”. Launched in February 2011, this step was taken with the dual goal of promoting motorsport and proving the capability of Tata Motors' vehicles in a rigorous, competitive environment. Full Throttle will function as an umbrella brand, competing in existing rallies and races as well as organising its own off-road and motorport activities.
Motorsport is universally recognized as one of the most technologically-advanced, challenging and exciting competitive activities. It is also one of the most widely followed sports in the world. As a leading automotive company, Tata Motors has a natural interest in participating in motorsport, and to promote motorsport in India.
Team Full Throttle has already won accolades in two reputed rallies: The Desert Storm Rally 2011, where Team Full Throttle secured first, second and third positions in the Ndure A category, while at the Dakshin Dare 2011 it secured first position in both the manufacturer SUV class and the manufacturer car class. In the future, Tata Motors is keen to test its leading technology and reliability through participating in rallies across the world.
At the time of Full Throttle's conception, Mr. R. Ramakrishnan, Vice President, Commercial- Passenger Car Business Unit, Tata Motors, noted that "with best in class technologies in our product range, we will now be able to showcase these technologies through Tata Motors Full Throttle. The platform will help the company in organising and synergising all efforts and activities in the area of motorsports including development and testing."
Tata Motors Full Throttle also aims to provide a platform for motorsport enthusiasts to learn about, discuss and experience the thrill of motorsport. Get more information about this exciting initiative by Tata Motors on www.tatamotorsfullthrottle.com.

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