New Product, CustomerScan, Helps with Marketing Campaigns
Meet CustomerScan - an easy-to-use service that has but one task: to statistically profile a business’s best or ideal customer. “The CustomerScan tool helps anyone seeking to “turbo-charge” their direct mail campaign,” said Jonathan Kremner, C.E.O. of Postcard Services. “It does this by focusing on the characteristics of the ideal target profile that the direct mail campaign needs to reach.” Identifying the precise audience for a marketing campaign ultimately means less cost and more success via improved response rates. Mr. Kremner added, “And best of all, no advanced degree in statistics is required because the system does it all for you!”
The system’s engine matches the user’s database against a comprehensive database of U.S. businesses and/or consumers information to create a customized market penetration analysis. This analysis includes frequency bar charts and penetration index tables depicting the results. Such insight is beneficial for businesses focusing on customer acquisition or exploring new market segments. Newell White, President of Postcard Services said, “The real innovation behind CustomerScan lies in its use of up to 25 demographic overlays. Each overlay reveals more information about one’s customers, so one can market to them – and new prospects – much more specifically, and therefore more effectively.” Moreover, CustomerScan enables segmenting a campaign to existing clients so the marketer can develop effective cross-sell campaigns, up-sell promotions, loyalty programs and other customer-focused strategies. This in turn, reduces marketing costs and improves response rates and campaign efficiency, as the campaign bypasses unproductive customers, while marketing to a business’s best prospects.
Mr. Kremner added, “CustomerScan is an efficient tool for maximizing database marketing and analytics without having to invest large blocks of time and money in an otherwise technical area. It’s simple to use, so anyone can benefit from it. It’s the perfect add-on to a direct mail postcard campaign.” For more information, sample reports, and to order, visit www.CustomerScan.com.
Since 2003, Postcard Services has been dedicated to creating online tools that empower businesses of all sizes to create quality direct mail programs, without the expense of hiring multiple agencies. It serves over 35,000 small business clients nationwide. Additionally, Postcard Services provides an array of private label solutions for franchises, call centers, and larger businesses with repeat direct mail needs.
9216 Palm River Rd #202
Tampa FL 33619
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release New Product, CustomerScan, Helps with Marketing Campaigns here
News-ID: 180664 • Views: 2190
More Releases from Postcard Services
Postcard Services Is QuickBooks National App Showcase Winner
More than 160 developers applied to participate in the 2011 QuickBooks National App Showcase – a forum to allow developers to craft business solutions that build upon the power of QuickBooks. 30 finalists were chosen to present live in San Francisco, and Postcard Services of Tampa, Florida was one of them. “As I watched the other presentations, I knew we were facing stiff competition from some talented developers and businesses,”
Redken Uses Cloud Solutions From Postcard Services To Support Their Salons and S …
When Redken 5th Avenue NYC, (a division of L’Oreal USA) wanted to empower their salon professionals with the ability to drive local direct mail marketing via Redken’s My Business Toolbox, they enlisted Postcard Services of Tampa to build the technology and provide the “back-end” services needed to make it happen. To meet Redken’s strict brand guidelines, Postcard Services built, deployed and continually manages a cloud-based web portal containing an expandable
Postcard Services Experiences Growth
Postcard Services, a Tampa-based direct mail marketing company, has recently hired several new employees to support sustained business growth. “By increasing staff in the key areas of customer service, sales, graphic design, and production, Postcard Services continues to pave the way for recovery from the economic recession,” said Jonathan Kremner, C.E.O. “The expansion of Postcard Services allows more businesses to market themselves better because of the cloud based
Postcard Services Prints All Colors But Remains A Green Business
Postcard Services, a technology and direct mail provider, continues to lower its environmental impact with 3 initiatives - its green digital press, its new warehouse lighting, and its oil and paper recycling practices. Integrating these three initiatives renders it a responsible corporate citizen. 1. With over 35,000 customers, Postcard Services prints a lot of direct mail postcards. So its choice of paper really does have an impact. “All paper we