openPR Logo
Press release

Fox Head wraps up for European tour

07-13-2011 07:19 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: 3M Commercial Graphics

/ PR Agency: Neesham PR
3M?s Controltac Car Wrap Film 85Cv3 in matte black, overlaid with the iconic silver Fox Head logo

3M?s Controltac Car Wrap Film 85Cv3 in matte black, overlaid with the iconic silver Fox Head logo

Fox Head wraps up for European tour

3M car wrap film enabled complete wrapping and colour personalisation of trailer and motor-home with stunning results

Bracknell, UK, 12 July 2011 – Diversified technology company 3M today announced that its vinyl wrap film has been used in a vehicle advertising campaign for Fox Head, the most recognised and best-selling brand of motocross and other extreme sport apparel in the world.

A part of the UK’s largest sign company, Signs Express (Newcastle) was commissioned by Fox Head’s European Operations in Newcastle to turn their trailer and motor-home into mobile advertising. The promotional units are being used in Fox Head’s various sponsorship and marketing opportunities around Europe and the Controltac Car Wrap Film with Comply version 3 Adhesive Series 85Cv3 from 3M was expertly applied by Signs Express before heading onto its first event in France in June.

Over 90 metres of Controltac Car Wrap Film 85Cv3 was used to provide the dramatic look. Applied in matte black and overlaid with the striking and iconic silver Fox Head logo, the project is thought to be one of the largest matte vehicle wraps ever commissioned.

Russell Hollamby, Signs Express (Newcastle) centre owner, said, “This is a fantastic project to be involved in. My skilled sign makers have completed vehicle wraps for previous customers on this scale but not in matte vinyl. The resulting effect is very dramatic and stealth like, perfectly fitting in with Fox Head’s corporate identity. They will be clearly identifiable at large events and I am sure will attract a lot of attention.”

Fox has built its business by developing clothing for the high intensity, physically demanding motorsport of motorcross and has since moved into other extreme sports including BMX, wake boarding and surfing; building up a recognisable range of clothing, eyewear and footwear using its renowned branding.

Brode Vosloo, European Marketing Manager from Fox Head Europe said, “I must admit, I had my doubts when commissioning this vehicle wrap. I knew the overall matte black look we were wanting would look killer, but I also knew that to achieve this, there could be no blemishes, bubbles or misalignments in the wrapping and I was concerned about whether this could be achieved. Signs Express rose to the occasion and tackled this wrap brilliantly. I couldn’t have asked for a better result – so good in fact, it looks like we had the vehicle sprayed with matte primer in a hot rod shop in SoCal… this is the exact look we wanted for our new mobile billboard. Thank you.”

A key benefit of Controltac Car Wrap Film 85Cv3 for this project was its easy, fast application, covering the entire vehicle without seams and without bubbles or wrinkles. The film has a multi-layer construction and grey, pigmented adhesive making it ideal for covering high-contrast surfaces. The adhesive is also pressure-activated enabling repositioning of the film until it is exactly where it needs to be before pressing into place. The thicker construction makes for easy handling, simplifies removal while protecting vehicle paintwork, and offers resistance to petrol spillage and durability against harsh weather conditions.

“Fox Head is a great brand and we were delighted that Signs Express chose Controltac Car Wrap Film 85Cv3 for the job,” commented Kim Brewer, Marketing Manager, 3M’s Commercial Graphics Division. “This is a brilliant example of how vinyl wraps can be used to create unique and impressive results.”

For more information, please visit


3M, Controltac and Comply are trademarks of 3M Company.

About Signs Express
Signs Express is the UK & Ireland’s largest sign company with over 75 centres nationwide.
Signs Express (Newcastle) operates from custom designed production premises with climate controlled vehicle graphics application bay and specialised equipment able to fulfil both large and small signage requirements. Signs Express provides a one-stop-shop signs and graphics solution including interior and exterior signs, vehicle graphics, banners, exhibitions and displays. Signs Express is a member of the British signs & Graphics Association and the International Sign Association.

About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Its culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better.

The $27 billion diversified technology company has, since 1902, been creating innovative products that help make the world healthier, safer and more productive. Well known 3M brands include Scotch, Post-it, Scotchgard, Thinsulate and Scotch-Brite.

3M employs some 80,000 people worldwide and has operations in more than 65 countries. The UK and Ireland is home to one of the largest 3M subsidiaries outside the USA, employing more than 3,500 people across 19 locations, including 10 manufacturing sites.

Products manufactured in the UK include coated abrasives, occupational health and environmental safety equipment, adhesive tapes, industrial microbiology products, drug delivery systems, high-performance coatings, secure documents and passport scanners.

Beky Cann
Account Director
Neesham Public Relations
7 Station Approach
HP22 6BN
Tel: +44 1296 628180

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Fox Head wraps up for European tour here

News-ID: 183157 • Views: 2716

More Releases from 3M Commercial Graphics

3M’s national vehicle wrapping network to benefit from enhanced web presence
wrapyourcurves reloaded with latest digital marketing tools enabling3M approved vehicle wrappers to drive new customer leads Bracknell, UK, 10 August 2011 – The all-new web source for vehicle wrapping created by diversified technology company 3M, is now live with improved features to further support commercial and consumer branding needs. The professional vehicle wrapping site has been re-built to ensure 3M can be found quickly and easily on the web and
Aesthetics Meets Functional with new Interior Décor Film from 3M
3M expands interior décor film portfolio and improves lead times on European stock Bracknell, UK, 25 February 2011 - Diversified technology company 3M has announced the expansion of its comprehensive interiors product portfolio with the addition of a new translucent polyester film that enables designers and architects to create functional yet aesthetically pleasing interior spaces. Fasara Decorative Window Films from 3M, intended for both privacy and decorative purposes, can be applied

More Releases for Fox

SCK Paper Market Size, Historical Growth, Analysis, Opportunities and Forecast t …
LOS ANGELES, United States: The research study presented in this report offers complete and intelligent analysis of the competition, segmentation, dynamics, and geographical advancement of the global SCK Paper market. It takes into account the CAGR, value, volume, revenue, production, consumption, sales, manufacturing cost, prices, and other key factors related to the global SCK Paper market. The authors of the report have segmented the global SCK Paper market as per
Fox Nuts (Makhana) Market In 2017, the global Fox Nuts Makhana market size was million US$ and is forecast to million US in 2025, growing at a CAGR of from 2018. The objectives of this study are to define, segment, and project the size of the Fox Nuts Makhana market based on company, product type, application and key regions. This report studies the global market size of Fox Nuts Makhana in key regions like North
MARINA, Calif.– 31 Jan 2018 - Fox Thermal Instruments announced today the launch of their new product: the Fox Model FT4X Thermal Mass Flow Meter ideal for serving the Oil & Gas and Industrial Process applications. Fox Thermal Instruments has expanded its product line with the addition of the FT4X Thermal Mass Flow Meter. The FT4X is a high-end flow meter, and it features a robust design. The notable
AUSTIN, TEXAS (December 15, 2017) – Personal Wine, the only personalized gifting website dedicated exclusively to wine, is thrilled to be featured on Fox News hit show, “The Fox Five” during their Holiday gifts segment. The Austin-based company offers a unique service for creating a gift that is as meaningful as it is enticing. Personal Wine is there for those who are looking for that perfect present that is equal
MARINA, Calif.– 12 Jun 2017 - Fox Thermal Instruments announced today the launch of their new product: the Fox Model FT4A Thermal Mass Flow Meter ideal for serving the Oil & Gas, Wastewater, and Industrial Process applications. Fox Thermal Instruments has expanded its product line with the addition of the FT4A Thermal Mass Flow Meter. The FT4A is a high-end flow meter, and it features a robust design. Among
FRIWO presents new power supply line „FOX“
Absolutely safe and highly efficient for industrial and medical technology: FRIWO's FOX line (FRIWO one click x-change) offers highly efficient power supplies for challenging environments. The units meet the most stringent energy effiency standards such as DOE Level VI or Code of Conduct (CoC), even for medical technology. In addition to the units' high efficiency, the minimum standby losses are crucial. Maximum safety is guaranteed by double locking of the