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EMG Honored by Summit International Awards

09-19-2009 12:01 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Earthbound Media Group

IRVINE, CA – Earthbound Media Group (EMG) is proud to announce its latest accolade from the 2009 Summit Marketing Effectiveness Awards. Recognized by the Summit International Awards (SIA), EMG was selected as a winner in the category of “Leisure and Entertainment” for its submission developed for 20th Century Fox’s I Love You, Beth Cooper cross-channel marketing campaign. The primary website www.iloveyoubethcoopermovie.com underwent a rigorous evaluative criteria and blind judging process, and ultimately proved to be noteworthy among the panel judges who saw tremendous value in its marketing communication effectiveness.

“EMG is proud to have been given this honor from Summit International,” exclaimed Blaine Behringer, EMG Chief Operations Officer. “Receiving an award from a leading organization that specializes in the evaluation of the creative and communications industry is something that the EMG team can be truly proud of. We are delighted to see that our social media and online marketing efforts are resulting in huge payoffs with regard to successfully driving web traffic and reaching the movie’s targeted audience.”

Appropriately launched over Valentine’s Day weekend by EMG, the I Love You, Beth Cooper official movie website at iloveyoubethcooper.com allows users to completely tailor their web experience and interaction via social media platforms including Twitter, Facebook and YouTube as well as interactive widgets. The site boasts an option for users to create a customized trailer complete with personalized pop-up commentary and e-card functionality. In turn, users are able to share and confide their juiciest feelings via personalized I Love You, Beth Cooper-inspired messages online.

The Marketing Effectiveness Award (MEA) received a pool of 504 entries from across the United States and around the globe. The competition for the MEA is based on the premise that the goal of marketing communications is to change, influence, or reinforce a target audience’s knowledge, attitudes or beliefs. Through these criteria, EMG’s I Love You, Beth Cooper website was recognized as “Winner”, a status granted to only 18% of submissions for the 2009 awards season.

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About the Summit International Awards (www.summitawards.com)

Founded in 1994, the Summit International Awards (SIA) organization is dedicated to furthering excellence in the communications industry. Throughout its fifteen-year history, the SIA has established itself as one of the premier arbiters of creative and communication excellence. Companies and individuals alike, from over 50 countries and five continents, participate in the awards programs held throughout the year. The SIA conducts three competitions annually which include the Summit Creative Award (SCA), the Summit Marketing Effectiveness Award (MEA) and the Summit Emerging Media Award (EMA).

About EMG

EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.

Earthbound Media Group
14988 Sand Canyon Ave., Studio 5
Irvine, CA 92618
emginfo@earthboundmediagroup.com
phone: 949.857.4000

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