openPR Logo
Press release

EMG Announces Brenda Castelo as Director of Interactive Marketing

08-03-2010 09:23 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Earthbound Media Group

IRVINE, CA. – Technology-driven strategic marketing agency Earthbound Media Group welcomes industry expert Brenda Castelo as Director of Interactive Marketing. A long-time interactive marketing and media leader, Castelo will be based out of EMG’s Orange County office located in historic Old Town Irvine.
Castelo leads EMG’s interactive marketing team by assessing skill sets and abilities, measuring performance and coordinating cross-training and cross-collaboration to help improve efficiency and organization within the department. As the director she also finds herself personally managing projects classified as highly sensitive or strategic and also serves as a key liaison with the client services and the business development teams in planning, proposing and pitching new client campaigns and solutions.
“Brenda fits EMG perfectly with both her personality and her expertise,” said EMG’s COO, Blaine Behringer. “Her leadership will help EMG’s interactive marketing and social media capabilities and service offerings – an area where we are already excelling – grow exponentially.”
Prior to joining EMG, Brenda served as the Director of Digital Strategy at Ignited, where she worked closely with the media, creative and account services teams to improve business intelligence and data-driven strategy across multiple integrated marketing initiatives. She also has extensive and crucial experience in working with large-scale clients such as U.S. Army, Sony VAIO Latin America, Mercury Insurance, among others.
“I look forward to working with the great interactive marketing team at EMG,” stated Castelo. “I feel that my leadership experience combined with their talent can only add to EMG’s already strong reputation as a reliable, effective and creatively custom strategic communications agency.”
Before her leadership role at Ignited, Brenda held management positions at agencies such as BIG Interactive of Los Angeles, CA, and O’Grady Meyers in Torrance, CA. In those previous stops she maintained relationships with clients such as AEG Entertainment, Fox Networks and Nestlé.

About EMG

EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide. 

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions provided for both partners and clients alike. EMG’s client experience includes American Express, Atkins, ConAgra, Harrah’s, Twentieth Century Fox and UCLA. For more information please go to

Earthbound Media Group
14988 Sand Canyon Avenue
Studio 5
Irvine, CA 92618

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release EMG Announces Brenda Castelo as Director of Interactive Marketing here

News-ID: 140227 • Views: 1590

More Releases from Earthbound Media Group

EMG To Present Cross-Pollinated Marketing Webinar
IRVINE, CA – Earthbound Media Group (EMG) is pleased to be presenting an upcoming webinar entitled “Cross-Pollinated Marketing: The Blurring of B2B & B2C Strategy Using Earned, Social and Mobile Media” hosted by EMG Managing Partner and CVO Damien Navarro for marketing industry professionals on Wednesday, August 10, 2011 at 10:00 a.m. (PST). Navarro will examine how an unconventional approach of cross-pollinating brand promises and hyper-targeted messaging across both earned
EMG to Present Persona-Driven Marketing Webinar
IRVINE, CA – Earthbound Media Group (EMG) will be presenting an upcoming webinar entitled “Persona-Driven Marketing: Integrating Community Outreach, Student Recruitment and Advancement” hosted by EMG CEO Damien Navarro for the higher education community on Wednesday, June 29, 2011 at 10:00 a.m. (PST). Navarro will show higher education marketers how creating a dynamic marketing persona can encourage a diverse group of students, parents, community leaders and partners to give back
EMG to Join Fellow Interactive Agency Leaders at SxSW
Earthbound Media Group (EMG) will be among fellow interactive agency leaders in Austin, Texas from March 11th to March 15th attending the internationally known South by Southwest Conference and Festival. In attendance at this year’s 17th annual interactive portion of the conference and festival will be CEO and Managing Partner Damien Navarro, V.P. of Client Services Amanda Vande Brake, Senior Project Manager Isabel Barreto and Manager of Online Marketing and
EMG Teams Up with Google to Present Online Video & Healthcare Webinar
Strategic marketing agency Earthbound Media Group announces its partnership with Google in presenting an upcoming webinar. (EMG) Digital Marketing Manager, Jessica Liu is teaming up with Google’s Account Manager, Katie Girskis to conduct a free webinar at 11:00 a.m. (PST) on January 27, 2011 at The two will be focusing on online video search and consumption behavior of health consumers, offering one lucky attendee winner a free consultation

All 5 Releases