openPR Logo
Press release

EMG Launches Website for USC Graduate Biokinesiology Programs

02-12-2009 05:58 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Earthbound Media Group

IRVINE, CA – Earthbound Media Group (EMG) announces the launch of its latest project for the Division of Biokinesiology and Physical Therapy at the University of Southern California (the Division) – a user-centric web presence promoting specifically the M.S. and Ph.D. programs in Biokinesiology offered through the Division (http://pt.usc.edu/biokinesiology). The new website is also the centerpiece of a targeted search engine marketing (SEM) campaign designed and managed by EMG to drive qualified prospective students to the new site and, in turn, increase enrollment for these research-oriented programs.

“With the launch of the Biokinesiology website, prospective students will no longer have to sort through the Division’s comprehensive site to locate information relating to these Biokinesiology programs,” explained EMG Director of Content Amanda Vande Brake. “By simply driving the right people to the right content, we expect to significantly increase applications and ultimately enrollment.”

With an entirely new look and feel, the website retains the Division’s overall branding while positioning the research-oriented M.S. and Ph.D. programs in Biokinesiology as independent from the Division’s more clinical or patient care-centered programs for Physical Therapy. EMG also sought to distinguish the Biokinesiology programs through a new navigational structure segmented by persona, program, facilities and faculty as well as a sleek, professional design and web inquiry submissions forms.

Post-launch, EMG will kick-off its search engine marketing (SEM) campaign to drive web traffic during the coming months. Designed to drive traffic and increase lead generation via the new site, the strategic SEM campaign is also managed by EMG and will include bid management, keyword research, geo-targeting and customized analytics reporting.

About EMG (http://www.earthboundmediagroup.com)

EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.

Earthbound Media Group
14988 Sand Canyon Ave., Studio 5
Irvine, CA 92618
emginfo@earthboundmediagroup.com
http://www.earthboundmediagroup.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release EMG Launches Website for USC Graduate Biokinesiology Programs here

News-ID: 68006 • Views: 767

More Releases from Earthbound Media Group

EMG To Present Cross-Pollinated Marketing Webinar
IRVINE, CA – Earthbound Media Group (EMG) is pleased to be presenting an upcoming webinar entitled “Cross-Pollinated Marketing: The Blurring of B2B & B2C Strategy Using Earned, Social and Mobile Media” hosted by EMG Managing Partner and CVO Damien Navarro for marketing industry professionals on Wednesday, August 10, 2011 at 10:00 a.m. (PST). Navarro will examine how an unconventional approach of cross-pollinating brand promises and hyper-targeted messaging across both earned
EMG to Present Persona-Driven Marketing Webinar
IRVINE, CA – Earthbound Media Group (EMG) will be presenting an upcoming webinar entitled “Persona-Driven Marketing: Integrating Community Outreach, Student Recruitment and Advancement” hosted by EMG CEO Damien Navarro for the higher education community on Wednesday, June 29, 2011 at 10:00 a.m. (PST). Navarro will show higher education marketers how creating a dynamic marketing persona can encourage a diverse group of students, parents, community leaders and partners to give back
EMG to Join Fellow Interactive Agency Leaders at SxSW
Earthbound Media Group (EMG) will be among fellow interactive agency leaders in Austin, Texas from March 11th to March 15th attending the internationally known South by Southwest Conference and Festival. In attendance at this year’s 17th annual interactive portion of the conference and festival will be CEO and Managing Partner Damien Navarro, V.P. of Client Services Amanda Vande Brake, Senior Project Manager Isabel Barreto and Manager of Online Marketing and
EMG Teams Up with Google to Present Online Video & Healthcare Webinar
Strategic marketing agency Earthbound Media Group announces its partnership with Google in presenting an upcoming webinar. (EMG) Digital Marketing Manager, Jessica Liu is teaming up with Google’s Account Manager, Katie Girskis to conduct a free webinar at 11:00 a.m. (PST) on January 27, 2011 at http://bit.ly/eqyufc. The two will be focusing on online video search and consumption behavior of health consumers, offering one lucky attendee winner a free consultation

All 5 Releases


More Releases for EMG

EMG Nominated at DMACS Awards
EMG Nominated at DMACS Awards IRVINE, CA – Earthbound Media Group (EMG) is honored to announce its nomination by the Digital Movie Advertising Creative Showcase (DMACS) awards for its work on the cross-channel marketing campaign for 20th Century Fox’s I Love You, Beth Cooper. EMG submitted the campaign to the category of Multi-Channel Cross Media Campaign for Theatrical or Home Video Movie Releases, and the campaign’s primary website, www.iloveyoubethcooper.com,
EMG to Host Networking Luncheon
IRVINE, CA – To kick off the new year right, Earthbound Media Group (EMG) will host Orange County’s first Mixergy Lunch 2.0 at its Irvine, California, headquarters on January 9th, 2009, from 12:00 to 2:00 P.M. in partnership with Mixergy Founder Andrew Warner. Internet and technology business people are invited to attend this free event and register online at http://mixergyemg.eventbrite.com. The luncheon is expected to draw more than 75 guests,
EMG Attends SHSMD Educational Conference
IRVINE, CA – Earthbound Media Group (EMG) Managing Partners Blaine Behringer and Damien Navarro will attend this year’s Society for Healthcare Strategy and Market Development (SHSMD) conference in San Francisco today through Saturday, September 20. EMG is exhibiting alongside 78 other marketing and communications agencies and technology vendors at the San Francisco Marriott exhibit hall, sharing the successes of client Loma Linda University Medical Center. “Year after year, the SHSMD Conference
EMG Welcomes New Technology Director
IRVINE, CA – Earthbound Media Group (EMG) has added technology guru Todd Haser to its team as its new Director of Technology. Haser was officially welcomed aboard in mid-May and heads up the EMG technology team from its Orange County headquarters. “Todd brings more than thirteen years of professional experience in the technology industry to the EMG team, and we are confident that his versatile background in software programming and
EMG Named Top OC Employer
IRVINE, CA – Following up its place at the top of OC Metro’s “Green Teams” listing last spring, EMG announces its place at the at the top of the “Best Companies in Orange County” list covered in the June 5 issue cover story of OC Metro Business. The cover story highlights 20 local businesses that have dramatically made an impact on the lives of their employees, and EMG is recognized
EMG Offers New Team Benefits
IRVINE, CA – In an effort to promote a holistic work / life balance for its seasoned team, Earthbound Media Group (EMG) is happy to announce the newest additions to its employee benefits offerings. EMG’s ongoing commitment to offering some of the most innovative and competitive benefits around further supports its reputation as one Orange County’s most fun places to work. Unanimously approved by EMG’s talented and diverse team and executive