EMG Wins Second Place in Contest Sponsored by Omniture
Developed by two of EMG’s strategic masterminds, Director of Online Marketing Brandon Reiser and Lead Web Developer Eli Burpee, the “Blog Monitoring and Brand Tracking” application uses APIs from blogging search engine Technorati and microblogging social networking site Twitter in order to query millions of tagged user generated content pages. In using these APIs, the EMG-built application proved to give marketing analysts the ability to easily track and measure brand mentions or related keywords across the blogosphere and microblogosphere while defining the number of links generated to a website.
“Utilizing this plug-in via Omniture’s SiteCatalyst is a great opportunity for clients to manage their online marketing metrics under a single centralized dashboard,” explained EMG’s Director of Online Marketing Brandon Reiser. “The combination of social and brand monitoring metrics alongside traditional web analytics is a powerful and fresh way for marketers to measure performance accurately and efficiently.”
Evaluated by Omniture’s platform product leadership team, the winners of the $25K Partner Developer Challenge were selected based on three core criteria: commercial value, creativity and consumability (i.e. How well-documented and well-understood is the application?). The first place winner, Technology Leaders, and the second place runner-ups, EMG and Bell Canada, received a prize of $15,000 and $10,000 respectively. Additionally, the three winners will have the opportunity to promote their winning applications to Omniture customers.
“Built from the ground up, EMG’s ‘Blog Marketing & Brand Tracking’ app adds value to social monitoring by cutting through the clutter and capturing relevant chatter in real-time, especially in a world so greatly impacted by social media.” explained Burpee. “The Omniture’s Partner Developer Challenge was truly an experience that got our creative juices and strategic minds flowing. We are thrilled about the opportunity to showcase our application with the rest in the industry.”
About Omniture (www.omniture.com)
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education.
About EMG (www.earthboundmediagroup.com)
EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.
As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.
Earthbound Media Group
14988 Sand Canyon Ave., Studio 5
Irvine, CA 92618
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