EMG Wins Second Place in Contest Sponsored by Omniture
Developed by two of EMG’s strategic masterminds, Director of Online Marketing Brandon Reiser and Lead Web Developer Eli Burpee, the “Blog Monitoring and Brand Tracking” application uses APIs from blogging search engine Technorati and microblogging social networking site Twitter in order to query millions of tagged user generated content pages. In using these APIs, the EMG-built application proved to give marketing analysts the ability to easily track and measure brand mentions or related keywords across the blogosphere and microblogosphere while defining the number of links generated to a website.
“Utilizing this plug-in via Omniture’s SiteCatalyst is a great opportunity for clients to manage their online marketing metrics under a single centralized dashboard,” explained EMG’s Director of Online Marketing Brandon Reiser. “The combination of social and brand monitoring metrics alongside traditional web analytics is a powerful and fresh way for marketers to measure performance accurately and efficiently.”
Evaluated by Omniture’s platform product leadership team, the winners of the $25K Partner Developer Challenge were selected based on three core criteria: commercial value, creativity and consumability (i.e. How well-documented and well-understood is the application?). The first place winner, Technology Leaders, and the second place runner-ups, EMG and Bell Canada, received a prize of $15,000 and $10,000 respectively. Additionally, the three winners will have the opportunity to promote their winning applications to Omniture customers.
“Built from the ground up, EMG’s ‘Blog Marketing & Brand Tracking’ app adds value to social monitoring by cutting through the clutter and capturing relevant chatter in real-time, especially in a world so greatly impacted by social media.” explained Burpee. “The Omniture’s Partner Developer Challenge was truly an experience that got our creative juices and strategic minds flowing. We are thrilled about the opportunity to showcase our application with the rest in the industry.”
About Omniture (www.omniture.com)
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education.
About EMG (www.earthboundmediagroup.com)
EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.
As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.
Earthbound Media Group
14988 Sand Canyon Ave., Studio 5
Irvine, CA 92618
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release EMG Wins Second Place in Contest Sponsored by Omniture here
News-ID: 102728 • Views: 1552
More Releases from Earthbound Media Group
EMG To Present Cross-Pollinated Marketing Webinar
IRVINE, CA – Earthbound Media Group (EMG) is pleased to be presenting an upcoming webinar entitled “Cross-Pollinated Marketing: The Blurring of B2B & B2C Strategy Using Earned, Social and Mobile Media” hosted by EMG Managing Partner and CVO Damien Navarro for marketing industry professionals on Wednesday, August 10, 2011 at 10:00 a.m. (PST). Navarro will examine how an unconventional approach of cross-pollinating brand promises and hyper-targeted messaging across both earned
EMG to Present Persona-Driven Marketing Webinar
IRVINE, CA – Earthbound Media Group (EMG) will be presenting an upcoming webinar entitled “Persona-Driven Marketing: Integrating Community Outreach, Student Recruitment and Advancement” hosted by EMG CEO Damien Navarro for the higher education community on Wednesday, June 29, 2011 at 10:00 a.m. (PST). Navarro will show higher education marketers how creating a dynamic marketing persona can encourage a diverse group of students, parents, community leaders and partners to give back
EMG to Join Fellow Interactive Agency Leaders at SxSW
Earthbound Media Group (EMG) will be among fellow interactive agency leaders in Austin, Texas from March 11th to March 15th attending the internationally known South by Southwest Conference and Festival. In attendance at this year’s 17th annual interactive portion of the conference and festival will be CEO and Managing Partner Damien Navarro, V.P. of Client Services Amanda Vande Brake, Senior Project Manager Isabel Barreto and Manager of Online Marketing and
EMG Teams Up with Google to Present Online Video & Healthcare Webinar
Strategic marketing agency Earthbound Media Group announces its partnership with Google in presenting an upcoming webinar. (EMG) Digital Marketing Manager, Jessica Liu is teaming up with Google’s Account Manager, Katie Girskis to conduct a free webinar at 11:00 a.m. (PST) on January 27, 2011 at http://bit.ly/eqyufc. The two will be focusing on online video search and consumption behavior of health consumers, offering one lucky attendee winner a free consultation
More Releases for Omniture
Valuebound launches Employee Engagement Platform for global cloud conglomerate
Valuebound developed a new age employee engagement experience platform for a global cloud computing solutions conglomerate. The client is among the global top 10 best workplaces in technology. The intranet portal developed by Valuebound helped employee engagement go up by 1006%, while delivering content through ML based personalization. The client had approached Valuebound to build an online intranet portal, wherein all the Business Units would create and manage their
Mobile and Web Event Analytics Market By top key players such as Adobe Systems, …
Global Mobile and Web Event Analytics Market presents the current scenario of the industry also the factors that are anticipated to impact the futuristic growth is also presented through our in-depth analysis. The overall market growth and revenue generated in the year 2018 is portrayed along with the evaluation of the state of the market by 2025. It also offers quantitative and qualitative analysis of every feature of the market
Global Mobile and Web Event Analytics Marketplace Report, Trends, Size, Share, A …
Mobile analytics examines the circulation for mobile websites. It helps to control the effectiveness of mobile marketing movements for the commercial and study the aspects that increase the traffic for the mobile websites. mobile and web analytics tools recognize social media usage patterns and connections and help creativities enhance customer service and also comprehend the needs of their spectators on social media. This report accents on the Global Mobile and Web
Global Web Analytics Tools Market 2017 – 2025 | Google Analytics, Omniture Inc …
Researchmoz added Most up-to-date research on "Web Analytics Tools Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025" to its huge collection of research reports. An insight on the important factors and trends influencing the market. Web analytics tools measures, assess and reports web data for purposes of understanding and optimizing usage of web. This tools studies the impact of a website on the users. Web
Mobile and Web Event Analytics Market, Top Services by comScore, Google, IBM, SA …
“Global Mobile and Web Event Analytics Market Size, Status and Forecast 2018-2025” newly adds in Researchformarkets.com database. This report covers leading key company profiles with information such as business overview, regional analysis, consumption, revenue and specification. This report focuses on the global Mobile and Web Event Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Mobile and Web Event Analytics development in
Current Status “Global Mobile and Web Event Analytics” Market Size and Forec …
"Global Mobile and Web Event Analytics Market Size, Status and Forecast 2022" The Report covers current Industries Trends, Worldwide Analysis, Global Forecast, Review, Share, Size, Growth, Effect. . . Description- '