openPR Logo
Press release

EMG Launches City College of San Francisco’s New Website

02-09-2010 11:39 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Earthbound Media Group

IRVINE, CA – Earthbound Media Group (EMG) is thrilled to announce the launch of the City College of San Francisco’s (CCSF) new enterprise-content-managed web presence at The culmination of a year and a half of intense user and audience research, design and development, including the building and integration of its entire website on Day Communiqué’s CQ5 content management software (CMS) platform, has paved way for CCSF to establish an online identity while extending its reach to target audiences exponentially.

“Key to this project’s success was engaging not only front-end users but also administrative authors and back-end users throughout the design and development process,” said EMG Director of Communications and Brand Experience Amanda Vande Brake. “Because we worked so closely with so many different stakeholders and CCSF representatives, EMG was able to produce a content managed website that is a clear illustration of City College of San Francisco’s diversity and addresses their organization-specific website and content management needs.”

The comprehensive website redevelopment process began with extensive user, market and competitor research, which included interviews and focus groups with more than 100 CCSF students, faculty, staff and other stakeholders. These findings alongside survey results and multidisciplinary audits of the CCSF website and web-related operations informed the project’s extensive design and technical requirements and specifications.

EMG restructured CCSF’s massive website comprised of over 5,000 pages upon finalizing the system and site requirements. Every single page residing within its old web presence was organized in a more streamlined and intuitive page structure. Fixed with user-centered web design and navigation, the resulting website’s functionality was built with CCSF’s specific needs and budgets in mind. Custom components and templates for CCSF’s seven main departments and eleven campuses were built to ensure that each respective entity would be able to easily create a unique look under an overall CCSF brand.

In the end, EMG was able to resolve CCSF’s business challenges. Built within a dynamic CMS environment, the newly implemented website enables back-end web administrators and content authors to find content quickly and update it with ease. Ultimately, this end-to-end website reinvention supports CCSF in achieving its visionary objectives to help students achieve their lifetime educational and career goals and uphold high educational standards that provide students with added value and a competitive edge.

About City College of San Francisco (

Established in 1935, City College of San Francisco has grown to be one of the nation’s largest public universities. CCSF prides itself on the diversity of its students, faculty, and staff, its reputable academic distinction, and promise of upholding its high educational standards.

About EMG (

EMG is a one-of-a-kind, technology-driven strategic interactive agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.

Earthbound Media Group
14988 Sand Canyon Ave., Studio 5
Irvine, CA 92618

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release EMG Launches City College of San Francisco’s New Website here

News-ID: 119940 • Views: 1456

More Releases from Earthbound Media Group

EMG To Present Cross-Pollinated Marketing Webinar
IRVINE, CA – Earthbound Media Group (EMG) is pleased to be presenting an upcoming webinar entitled “Cross-Pollinated Marketing: The Blurring of B2B & B2C Strategy Using Earned, Social and Mobile Media” hosted by EMG Managing Partner and CVO Damien Navarro for marketing industry professionals on Wednesday, August 10, 2011 at 10:00 a.m. (PST). Navarro will examine how an unconventional approach of cross-pollinating brand promises and hyper-targeted messaging across both earned
EMG to Present Persona-Driven Marketing Webinar
IRVINE, CA – Earthbound Media Group (EMG) will be presenting an upcoming webinar entitled “Persona-Driven Marketing: Integrating Community Outreach, Student Recruitment and Advancement” hosted by EMG CEO Damien Navarro for the higher education community on Wednesday, June 29, 2011 at 10:00 a.m. (PST). Navarro will show higher education marketers how creating a dynamic marketing persona can encourage a diverse group of students, parents, community leaders and partners to give back
EMG to Join Fellow Interactive Agency Leaders at SxSW
Earthbound Media Group (EMG) will be among fellow interactive agency leaders in Austin, Texas from March 11th to March 15th attending the internationally known South by Southwest Conference and Festival. In attendance at this year’s 17th annual interactive portion of the conference and festival will be CEO and Managing Partner Damien Navarro, V.P. of Client Services Amanda Vande Brake, Senior Project Manager Isabel Barreto and Manager of Online Marketing and
EMG Teams Up with Google to Present Online Video & Healthcare Webinar
Strategic marketing agency Earthbound Media Group announces its partnership with Google in presenting an upcoming webinar. (EMG) Digital Marketing Manager, Jessica Liu is teaming up with Google’s Account Manager, Katie Girskis to conduct a free webinar at 11:00 a.m. (PST) on January 27, 2011 at The two will be focusing on online video search and consumption behavior of health consumers, offering one lucky attendee winner a free consultation

All 5 Releases

More Releases for CCSF

Certification Authority Market by Segmentation, Key Vendors and Opportunities in …
"The Latest Research Report Certification Authority Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026 provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. -" Certification authority (CA) is an entity that issues digital certificates. Certificate authority is a third party trusted by the party relying on the certificate and the certificate owner. A digital certificate cryptographically links
Certification Authority Market: Emerging Trends Boosts the Global Industry Growt …
Certification authority (CA) is an entity that issues digital certificates. Certificate authority is a third party trusted by the party relying on the certificate and the certificate owner. A digital certificate cryptographically links ownership of a public key with the entity that owns it. The trusted third party certification authorities verify the identity of the applicant before digitally signing the applicant's certificate and attesting to their identity. Governments or
EMG to Showcase Higher Ed Services at 2010 NAGAP Conference
IRVINE, CA – Earthbound Media Group’s (EMG) Managing Partner Damien Navarro and Director of Client Accounts Amanda Vande Brake will make an appearance showcasing higher education service lines at the 23rd Annual National Association of Graduate Admissions Professionals (NAGAP) Conference. The conference will be held at the San Francisco Hilton Union Square in San Francisco, California, from April 21st through April 24th, 2010. “Each spring the NAGAP Conference provides plenty of