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Press Releases from Zarkin and Partners (21 total)

Hong Kong business elite takes interest in Russia

The fashion week in Hong-Kong takes place twice a year since 1994. Organized by the Council of Hong-Kong trade development this exhibition regularly has about 1500 companies as participants and attracts more than 25 000 visitors from all over the world. This year one of the forums on Hong-Kong Fashion Week was devoted to the possibilities of Russian market. On the 13th of July in the Hong-Kong exhibition centre there

Dispute at Product Placement in Prague

On the 18th of June in Prague Gene Zarkin held a seminar at the conference “Product Placement – new Era of Advertising”, which was organized by the international company MARCUSEVANS. Seminar on the topic of “How to minimize the risk of wasting time and money while making investments in product placement” caused such a huge discussion. Some part of the participants thought that maybe the technology, which Gene was telling

Thai branding

On the 15th of June in Kiev (Ukraine) Gene Zarkin by the invitation of the operating director of the VE Products Cosmetic Company Ashok Kumar held a seminar on branding in the contest of Thai manufacturers of cosmetics exhibition. This exhibition and the seminar were organized by the Export Department of the ministry of Commerce of Thailand. Participants of the exhibition expressed hope that the new technology of branding and

Russian leads branding seminars in USA

On the 26th of May in Houston (USA) Gene Zarkin held a seminar on the topic of “How to reduce the risk of wasting time and money while creating a brand”. Representatives of some American companies, presented on the seminar, at first, were really surprised that a Russian man tells about the marketing technology which was developed in USA. And they were even more surprised by novelty of the received

Honey branding

In the honey capital of Russia – Ufa – on the 16th and 17th of May there was a two-day seminar of Gene Zarkin on the topic of “How to reduce the risk of wasting time and money while developing a brand”. The seminar was organized by “Business-Assistance” Consulting Company. There were Bashkir representatives of such companies as Subaru, Almaz-Holding, Metal-Invest. Here are the responses of the participants: Very interesting and intelligible seminar,

Again in Kishinev

On May, 8th and 9th in Kishinev (Moldova) Palantir.Com Company organized a seminar, led by Gene Zarkin, on the topic of “How to create a brand giving real results”. Among the participants of the seminar there were representatives of such companies as “Retro-FM” Radio station, “Business Elite” newspaper, and also “Electrotehnoimport” I.C.S. That was the second Gene Zarkin’s visit to Moldova for the last month. The seminar, which audience

Future branding

On the 21st of April 2007 in Saratov (Russia) at the conference “Marketing of the future” Gene Zarkin held a seminar “How to create a brand giving real results”. Here are some responses: “I’m interested in Gene’s work methodology, especially the very systematic approach to a brand creating and developing. There were given specific methods and technologies, which help to achieve great results with low marketing budget and this is conformable with

North-east branding

On April, 24th and 25th at the Chamber of Commerce and Industry Gene Zarkin held a two-day seminar on the topic of “How to reduce the risk of wasting time and money while making advertising investments”. Here are the responses of the participants: “The seminar is very useful and intelligible. The information is given in an easy form, so everything will be kept in mind. Now I got the ideas, which are

Gene Zarkin was awarded a silver medal

On April, 26th, in Kemerovo (Russia) in the context of Siberian Trade Forum Gene Zarkin gave a speech for students and professors of the universities. There were about 100 persons at the brand-management seminar on the topic of “A brand-manager’s mistake costs millions”. After the end of this event L.S. Skrynnik, Dr. Sci. Tech., professor and academic of the Russian Academy of Economy gave a silver medal to Gene

The ‘hottest’ seminar in Rostov

110 visitors came to listen to the report of Gene Zarkin, the founder of “Zarkin & Partners” Brand Consultancy, on the topic of “How to create a brand that gives real results”, which took place on 20th of April 2007 in Rostov-on-Don in the context of conference “Fifth element. Advertising market – 2007”. There were only 100 seats in the room, so the organizers had to put some extra-chairs for

Branding for “Archimed”

On the 27th of March took place 10th Moscow International Salon of industrial property “Archimed”, which was devoted to strengthening international cooperation in scientific and technical sector. In the context of business program Gene Zarkin, the founder of “Zarkin & Partners” Brand Consultancy, led a seminar on the topic of “How to reduce the risk of wasting time and money while creating a brand”. Gene told the participants the story

Industry of Belarus minimizes risks

On 22nd of March, 2007 in Minsk (Republic of Belarus) took place 10th international specialized exhibition “Automation and Electronics”, which was organized by the “MinskExpo” Company with the support of Ministry of industry of the Republic of Belarus. In the context of that exhibition Gene Zarkin, the founder of “Zarkin & Partners” Brand Consultancy led a seminar on the topic of “How to reduce the risk of wasting

Faultless branding

On the 14th of March 2007 the founder of “Zarkin & Partners” Brand Consultancy - Gene Zarkin - gave a speech about “The most common mistakes of branding” on the conference “Brand and private trade marks management in non-food products sector FMCG. Merchandising in trading networks”. The conference was held in the context of the International specialized exhibition “INTERBYTHIM’07” (Moscow, Russia). Saint-Petersburg's branding advertising agency "Zarkin and Partners" specializes in

Branding at 'CONSUMEXPO'

On 19 of January 2007 in Moscow the seminar ‘How to create brand which gives real results’ took place at the largest ‘CONSUMEXPO’ exhibition of the consumer goods. The seminar was held by Gene Zarkin - the founder of ‘Zarkin and Partners’ Branding Agency. For two hours 40 participants were not only learning the technology of the strong brand development on the assumption of informational chaos, but also getting to know

Russian Branding in Shanghai

On the 16 and 17 of January in Shanghai (China) the International exhibition ‘Inter Expo 2007’ (dedicated to the topic of exhibition business) was held. This year special attention was paid to advertising. Therefore in the opening day the seminar ‘How to decrease risk of wasting time and money while brand development’ was held. Seminar was read by the invited Russian expert in branding Gene Zarkin, the founder of ‘Zarkin

"Home Alone" became EFFIE prize-winner

Russian national award ‘Brand of the Year’ is a part of the international system EFFIE – the most authoritative world award in the field of marketing communications which is held in 30 countries of the world. This contest marks off the most successful projects in the field of brand development in the Russian market. This year the laureate of the award was also the B2B project ‘Home Alone’ which was

Extreme Branding in Kazakhstan

In spite of extreme weather conditions (-25 C, ice-crusted ground, car accidents and the delayed flight Moscow-Astana) Gene Zarkin’s seminar which was organized by the Delta-Consulting Company was still held on the 25th and 26th of November in Kazakhstan’s capital. The seminar on the subject ‘How to decrease risk of wasting time and money during the brand development’ was attended by the such well-known Kazakh companies as ‘San Sun’, ‘Stroyclass’, ‘AQUI’,

Brand Becomes a Hit

‘Brand becomes a hit’ – this was the title of round-table discussion in the context of ‘PeterFood’ exhibition (Saint-Petersburg, Russia) which was held on 8 of November. The event’s organizers invited the founder of the branding agency ‘Zarkin and Partners’ Gene Zarkin who shared the secrets of successful brand development. ‘PeterFood’ is the largest food exhibition in the North-West region of Russia which has been held annually for 15 years.

Branding on the barricades

In spite of political instability in Bishkek (Kirghizian capital) Gene Zarkin declined the proposal of the head of large investment company in Kazakhstan to cut off his trip to Bishkek where the branding seminar was to be held. On the 3 of November the founder of the branding agency ‘Zarkin and Partners’ Gene Zarkin left Almati (Kazakhstan) where he held a seminar in the context of the WorldFood exhibition that

Taste of brand

On the 3 of November on his way to Bishkek (Kirgizia) the founder of the branding agency ‘Zarkin and Partners’ Gene Zarkin (Saint-Petersburg, Russia) held a branding seminar in the context of the WorldFood 2006 exhibition (Almaty, Kazakhstan). WorldFood is the annual exhibition dedicated to the food industry, the 3rd biggest in Kazakhstan. This year more than 300 companies from 27 countries presented their products and services there. Both the exponents (representatives

Branding a-la Haute Couture

In the middle of October it was still hot because of all the hottest fashion celebrities that visited the International Fashion Festival ‘‘Velvet’ Seasons’ which took place from 7 to 14 of October in Sochi (Russia). Vyacheslav Zaytsev, Aleksandr Podolsky and other famous Russian designers presented their collections there. In the context of the festival there was a seminar dedicated to branding in the fashion industry. The seminar was held