Press release
Branding at 'CONSUMEXPO'
On 19 of January 2007 in Moscow the seminar ‘How to create brand which gives real results’ took place at the largest ‘CONSUMEXPO’ exhibition of the consumer goods. The seminar was held by Gene Zarkin - the founder of ‘Zarkin and Partners’ Branding Agency.For two hours 40 participants were not only learning the technology of the strong brand development on the assumption of informational chaos, but also getting to know the secret of success of the real brands: male shoes Ralf Ringer, brand leader at the B2B market – fire alarm ‘Home Alone’ (‘Brand of the Year’/EFFIE-2006) and other native and foreign brands including USA brands.
Here are several responses of the seminar participants:
‘I liked the seminar very much because of its professionalism, accurate structure, good examples, vocabulary simplicity and clear contact with the audience’.
‘Very relevant subject, interesting account, clear work with the audience. Most of all I liked the video demonstration’.
‘Everything was good and interesting. The seminar exceeded all expectations! Thank you!’
That very day the 19th International ‘CONSUMEXPO’ exhibition was over. Among the exponents there were such companies as ‘ELLE’ (UK), ‘Norden Dom’ (USA), ‘Gipfel’ (Germany), ‘J & Elisabeth’ (Russia). Sum total the exhibition was called on by about 17 000 visitors.
Saint-Petersburg's branding advertising agency "Zarkin and Partners" specializes in the development of branding strategies and provides services to its clients throughout Russia and the countries of former USSR in cooperation with US branding agency DBD International.
To get results from the advertisement of your products and services as well as your PR campaigns, it is necessary to develop advertising and PR messages very precisely and make the brand itself as attractive to your target public as possible. It is also necessary to decide about the brand positioning so that you can reach your customers through the information noise with minimum costs.
Best regards,
Catherine Bolsheva
The Head of the Mass Media Department
Branding Agency 'Zarkin & Partners'
www.zarkin-partners.com
pr2@zharkin-partners.ru
Phone: 7-905-279-5524
Fax: 7-812-578-1828
GSM: 7-921-987-7745
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Branding at 'CONSUMEXPO' here
News-ID: 15455 • Views: …
More Releases from Zarkin and Partners
Hong Kong business elite takes interest in Russia
The fashion week in Hong-Kong takes place twice a year since 1994. Organized by the Council of Hong-Kong trade development this exhibition regularly has about 1500 companies as participants and attracts more than 25 000 visitors from all over the world. This year one of the forums on Hong-Kong Fashion Week was devoted to the possibilities of Russian market. On the 13th of July in the Hong-Kong exhibition centre there…
Dispute at Product Placement in Prague
On the 18th of June in Prague Gene Zarkin held a seminar at the conference “Product Placement – new Era of Advertising”, which was organized by the international company MARCUSEVANS. Seminar on the topic of “How to minimize the risk of wasting time and money while making investments in product placement” caused such a huge discussion. Some part of the participants thought that maybe the technology, which Gene was telling…
Thai branding
On the 15th of June in Kiev (Ukraine) Gene Zarkin by the invitation of the operating director of the VE Products Cosmetic Company Ashok Kumar held a seminar on branding in the contest of Thai manufacturers of cosmetics exhibition. This exhibition and the seminar were organized by the Export Department of the ministry of Commerce of Thailand. Participants of the exhibition expressed hope that the new technology of branding and…
Russian leads branding seminars in USA
On the 26th of May in Houston (USA) Gene Zarkin held a seminar on the topic of “How to reduce the risk of wasting time and money while creating a brand”. Representatives of some American companies, presented on the seminar, at first, were really surprised that a Russian man tells about the marketing technology which was developed in USA. And they were even more surprised by novelty of the received…
More Releases for Branding
Three branding experts team up to demystify branding
The workshop will be held from 8:30 am to 4:00 pm on Thursday, March 3, 2011 at the Denver Athletic Club in Denver, Colorado.
"There are many business and marketing professionals who realize that branding is important, but theyre not exactly sure how to do it," explains Ann Lillie. "They feel like theyre winging it. The beauty of this workshop is that it covers the most critical elements of branding in…
hree branding experts team up to demystify branding
The workshop will be held from 8:30 am to 4:00 pm on Thursday, March 3, 2011 at the Denver Athletic Club in Denver, Colorado.
"There are many business and marketing professionals who realize that branding is important, but theyre not exactly sure how to do it," explains Ann Lillie. "They feel like theyre winging it. The beauty of this workshop is that it covers the most critical elements of branding in…
Thai branding
On the 15th of June in Kiev (Ukraine) Gene Zarkin by the invitation of the operating director of the VE Products Cosmetic Company Ashok Kumar held a seminar on branding in the contest of Thai manufacturers of cosmetics exhibition. This exhibition and the seminar were organized by the Export Department of the ministry of Commerce of Thailand. Participants of the exhibition expressed hope that the new technology of branding and…
Honey branding
In the honey capital of Russia – Ufa – on the 16th and 17th of May there was a two-day seminar of Gene Zarkin on the topic of “How to reduce the risk of wasting time and money while developing a brand”. The seminar was organized by “Business-Assistance” Consulting Company.
There were Bashkir representatives of such companies as Subaru, Almaz-Holding, Metal-Invest.
Here are the responses of the participants:
Very interesting and intelligible seminar,…
Future branding
On the 21st of April 2007 in Saratov (Russia) at the conference “Marketing of the future” Gene Zarkin held a seminar “How to create a brand giving real results”.
Here are some responses:
“I’m interested in Gene’s work methodology, especially the very systematic approach to a brand creating and developing. There were given specific methods and technologies, which help to achieve great results with low marketing budget and this is conformable with…
Branding for “Archimed”
On the 27th of March took place 10th Moscow International Salon of industrial property “Archimed”, which was devoted to strengthening international cooperation in scientific and technical sector. In the context of business program Gene Zarkin, the founder of “Zarkin & Partners” Brand Consultancy, led a seminar on the topic of “How to reduce the risk of wasting time and money while creating a brand”. Gene told the participants the story…
