Press release
Russian Branding in Shanghai
On the 16 and 17 of January in Shanghai (China) the International exhibition ‘Inter Expo 2007’ (dedicated to the topic of exhibition business) was held. This year special attention was paid to advertising. Therefore in the opening day the seminar ‘How to decrease risk of wasting time and money while brand development’ was held. Seminar was read by the invited Russian expert in branding Gene Zarkin, the founder of ‘Zarkin and Partners’ Branding Agency.The participants and visitors of the exhibition were interested by universality of the presented technology of brand development and its effective application in the different markets. China TV-channel CCNF took an interview with Gene Zarkin which was on broadcast the same evening.
Saint-Petersburg's branding advertising agency "Zarkin and Partners" specializes in the development of branding strategies and provides services to its clients throughout Russia and the countries of former USSR in cooperation with US branding agency DBD International.
To get results from the advertisement of your products and services as well as your PR campaigns, it is necessary to develop advertising and PR messages very precisely and make the brand itself as attractive to your target public as possible. It is also necessary to decide about the brand positioning so that you can reach your customers through the information noise with minimum costs.
Best regards,
Catherine Bolsheva
The Head of the Mass Media Department
Branding Agency 'Zarkin & Partners'
www.zarkin-partners.com
pr2@zharkin-partners.ru
Phone: +7-905-279-5524
Fax: +7-812-578-1828
GSM: +7-921-987-7745
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