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Branding on the barricades

11-14-2006 04:18 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Zarkin and Partners

In spite of political instability in Bishkek (Kirghizian capital) Gene Zarkin declined the proposal of the head of large investment company in Kazakhstan to cut off his trip to Bishkek where the branding seminar was to be held. On the 3 of November the founder of the branding agency ‘Zarkin and Partners’ Gene Zarkin left Almati (Kazakhstan) where he held a seminar in the context of the WorldFood exhibition that day and crossed the Kirghizian border around 10 pm. Then Gene’s car proceeded to the very center of Bishkek without meeting any armed resistance on its way.

According to the plan, the seminar took place the next morning. Main participants were the employees of ‘Alexandra’ company (one of the Kirghizian leaders in the fashion clothing market), the representatives of the several large companies and media-agencies.

Gene Zarkin told the participants how to decrease the risk of wasting time and money while developing the brand how to create the brand that gives real results and also uncovered the secret of how should the commercial companies act in the period of political instability to by-pass the crisis that some goverments sometimes fail to avoid.

Zarkin and Partners
http://www.zarkin-partners.com
Ligovsky 10, office 3139, Saint-Petersburg, Russia
Yulia Kuznetsova, PR-manager
pr1@zharkin-partners.ru

Saint-Petersburg's branding advertising agency "Zarkin and Partners" specializes in the development of branding strategies.

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