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Future branding

05-09-2007 04:22 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Zarkin and Partners

On the 21st of April 2007 in Saratov (Russia) at the conference “Marketing of the future” Gene Zarkin held a seminar “How to create a brand giving real results”.

Here are some responses:

“I’m interested in Gene’s work methodology, especially the very systematic approach to a brand creating and developing. There were given specific methods and technologies, which help to achieve great results with low marketing budget and this is conformable with our company. The result of Gene Zarkin’s work with Ralf Ringer Brand shows that “systematic” doesn’t mean “not creative”.
The increase of sales volume by 84% - that is the VICTORY!
The developing of creative strategy must certainly be based on conducting focus-group surveys. Only in this case you can achieve good result.
Surveys, surveys, surveys… This is the key-word in my work now. I’m sure this approach to solve the marketing problems can guarantee great results: the increase of sales and the loyalty of clients.
Also I want to note Gene’s outstanding work with an audience and colorful presentation of the material, which truly help to take everything in.”

Maria Mushtey, senior manager in marketing and pricing policy department “Conversia Connection” Company (affiliated company of “Comstar-OTS” in Saratov)

“The seminar gave me many new ideas for work in my company and aroused my interest to Gene Zarkin creative works. It would be a great pleasure to take part in such events thereafter.”

Vostroknutov Aleksey, sales manager

Saint-Petersburg's branding advertising agency "Zarkin and Partners" specializes in the development of branding strategies and provides services to its clients throughout Russia and the countries of former USSR in cooperation with US branding agency DBD International.
It is necessary to conduct marketing studies of your market (surveys of existing clients and potential customers). The marketing studies, if conducted correctly, are the key to rising sales volume of your products or services. Only if you have data accurately collected, you can create effective advertisements and PR, and wisely arrange advertising and PR campaigns with the lowest risk possible.
It is the services that are provided by Saint-Petersburg's branding advertising agency "Zarkin and Partners" all over the post-Soviet countries. It starts every project with marketing studies of your market (surveys of target groups) using a special methodology. All steps are directly guided by our US partner, David Brier, President of DBD International.

"Zarkin and Partners" Brand Consultancy
Ligovsky avenue, 10, office # 3139
Saint-Petersburg, 191036
Russian Federation
(Business center of hotel "Octyabrskaya", entrance from the 1st Sovetskaya street)
E-mail: contacts@zharkin-partners.ru
Phone: 7-812-9717078, 7-812-5781569, 7-916-1165482.

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