openPR Logo
Press release

Brand Becomes a Hit

11-22-2006 02:56 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Zarkin and Partners

‘Brand becomes a hit’ – this was the title of round-table discussion in the context of ‘PeterFood’ exhibition (Saint-Petersburg, Russia) which was held on 8 of November. The event’s organizers invited the founder of the branding agency ‘Zarkin and Partners’ Gene Zarkin who shared the secrets of successful brand development.
‘PeterFood’ is the largest food exhibition in the North-West region of Russia which has been held annually for 15 years. Such well-known companies as ‘Baker’s House’, ‘Ancor’, ‘Ernst and Young’, trade networks ‘Pyaterochka’, ‘Perekrestok’, ‘Paterson’ and others took part in the exhibition.
At the round-table discussion ‘Brand becomes a hit’ there were 34 visitors. They heard Gene Zarkin’s story about how to decrease the risk of wasting time and money during the brand development and about the effective decisions in the foodstuffs advertising.
At the round-table there were the representatives of companies ‘Red Bull’, ‘Baltika’, ‘Daria’, ‘Globus Gurme’ and others. All visitors noted that Gene Zarkin’s speech differed favourably by its dynamic tempo and went off very successfully - loud applause to the lecturer was the best award to him.

Zarkin and Partners
http://www.zarkin-partners.com
Ligovsky 10, office 3139, Saint-Petersburg, Russia
Yulia Kuznetsova, PR-manager
pr1@zharkin-partners.ru

Saint-Petersburg's branding advertising agency "Zarkin and Partners" specializes in the development of branding strategies.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Brand Becomes a Hit here

News-ID: 13060 • Views:

More Releases from Zarkin and Partners

Hong Kong business elite takes interest in Russia
The fashion week in Hong-Kong takes place twice a year since 1994. Organized by the Council of Hong-Kong trade development this exhibition regularly has about 1500 companies as participants and attracts more than 25 000 visitors from all over the world. This year one of the forums on Hong-Kong Fashion Week was devoted to the possibilities of Russian market. On the 13th of July in the Hong-Kong exhibition centre there
Dispute at Product Placement in Prague
On the 18th of June in Prague Gene Zarkin held a seminar at the conference “Product Placement – new Era of Advertising”, which was organized by the international company MARCUSEVANS. Seminar on the topic of “How to minimize the risk of wasting time and money while making investments in product placement” caused such a huge discussion. Some part of the participants thought that maybe the technology, which Gene was telling
Thai branding
On the 15th of June in Kiev (Ukraine) Gene Zarkin by the invitation of the operating director of the VE Products Cosmetic Company Ashok Kumar held a seminar on branding in the contest of Thai manufacturers of cosmetics exhibition. This exhibition and the seminar were organized by the Export Department of the ministry of Commerce of Thailand. Participants of the exhibition expressed hope that the new technology of branding and
Russian leads branding seminars in USA
On the 26th of May in Houston (USA) Gene Zarkin held a seminar on the topic of “How to reduce the risk of wasting time and money while creating a brand”. Representatives of some American companies, presented on the seminar, at first, were really surprised that a Russian man tells about the marketing technology which was developed in USA. And they were even more surprised by novelty of the received

All 5 Releases


More Releases for Russia

Russia Agriculture Market, Russia Agriculture Industry, Russia Agriculture Lives …
The agriculture sector of Russia country is the most steadily developing sector of the national economy. Country’s most important crops are sunflower oil, grains and corn. Russia country is a world champion for the export of wheat & buckwheat and amongst the top ten in terms of the export of many other crops. The country has also exporting a variety of livestock products and value-added food products. Country also produces
Self-service Kiosk Market 2017- Meridian (U.S.), UNICUM (Russia), Liskom (Russia …
Apex Research, recently published a detailed market research study focused on the "Self-service Kiosk Market" across the global, regional and country level. The report provides 360° analysis of "Self-service Kiosk Market" from view of manufacturers, regions, product types and end industries. The research report analyses and provides the historical data along with current performance of the global Self-service Kiosk industry, and estimates the future trend of Self-service Kiosk market on
Packaged Water in Russia
ReportsWorldwide has announced the addition of a new report title Packaged Water in Russia to its growing collection of premium market research reports. Packaged Water in Russia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Synopsis: Essential resource
Energy Drinks in Russia
ReportsWorldwide has announced the addition of a new report title Energy Drinks in Russia to its growing collection of premium market research reports. Energy Drinks in Russia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Synopsis: Essential resource
Russia Analysis of Viscosupplementation Market: Russia Industry & Opportunity As …
The single injection viscosupplementation segment in the Russia Viscosupplementation Market is expected to expand at the fastest and highest CAGR of 6.0% over the forecast period, due to relatively less competition across the product type segments. The three injection viscosupplementation product type segment was estimated to account for more than 69.4% share of the Russia viscosupplementation market in 2016, which is projected to increase to over 68.8% by the end
Consumer Electronics in Russia
Summary After the collapse of retail volume sales of consumer electronics in 2015, the negative trend continued in 2016. Although prices of oil were partly restored, business investments and the real income of Russians continued to decline, making a fast recovery of Russia’s economy questionable. As a result, consumers in Russia became very cautious when making their purchasing decisions. Despite the strong overall decline in retail volume sales, the performances of