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Press Releases from optivo GmbH (12 total)

airberlin puts its trust in optivo for its international email communication

Berlin, 13 November 2014 – As of immediately, airberlin puts its trust in the email and omnichannel marketing platform optivo® broadmail. Besides ensuring dispatches throughout German-speaking Europe, the international cooperation will also involve dispatching in countries that include Poland, Netherlands, UK, France, Italy and the USA. To begin, the entire look & feel of email communication was revamped for receipt on both stationary and mobile devices. At the same time,

International Business Awards: Customer Service & Marketing Automation at optivo …

Berlin, 3 September 2014 – Email marketing specialist optivo has received two bronze awards at this year’s prestigious International Business Awards (www.stevieawards.com/iba). optivo stood out in the categories “Customer Service Department of the Year” and “New Products & Product Management”. The esteemed international jury thereby recognised the expertise and quality of both the company’s Customer Service ability as well as the optivo Marketing Automation functionality. optivo boasts a team

optivo secures Jens Kintrup as Manager of Partnerships and Integration

Berlin, 28 January 2014 – optivo maintains its dynamic development in the New Year: effective immediately, Jens Kintrup joins the Berlin-based email marketing specialist to manage and continue the development of optivo® broadmail interfaces. Jens Kintrup will also assume responsibility for the expansion of strategic and technological partnerships as part of his role in the newly created position of Partnerships and Integration Manager. Responsible for the optivo® broadmail Data Integration Hub,

Jens Fischler to manage internationalisation activities of Berlin-based email ma …

Berlin, 29 October 2013 – Email marketing specialist optivo is laying the foundations for its future growth with the creation of the newly created position “Director International”. Jens Fischler will push ahead with the expansion of operations in Poland while simultaneously paving the way to access further international markets. He will specifically be responsible for the creation and implementation of entry strategies in new target markets. With more than 16

MarketingSherpa Email Awards: CarDelMar and optivo receive international recogni …

Berlin, 23 October 2013 – Where will the journey take us? As part of a reactivation campaign by car hire company CarDelMar, recipients were asked to provide an answer to this question. Now, as part of the “MarketingSherpa Email Awards 2014, presented by ExactTarget”, the campaign has been distinguished internationally as the winner in the “Build and Cleanse Ecommerce” category. Developed and executed by optivo consulting, a special campaign highlight

optivo at dmexco 2013: Email marketing was never this easy

Berlin, 28 August 2013 – For optivo, this year’s dmexco is taking place under the motto: “email marketing was never this easy”. The optivo® broadmail email marketing software allows even the most complex campaigns to be created with just a few clicks of the mouse thanks to an innovative mailing creation process. Moreover, this entirely new and comfortable method of campaign planning is also exceptionally effective: automated optimisation processes ensure

Optimised newsletter design for outdoor enthusiasts: Jack Wolfskin implements …

Berlin, 4 June 2013 – Jack Wolfskin customers feel most in their element when in the great outdoors. Now, the successful manufacturer of outdoor wear and equipment takes this factor into account for the email channel: as of immediately, the outdoor specialist uses “Mobile Fusion” for the dispatch of newsletters to ensure all email contents are perfectly portrayed on all common smartphones and tablets. This means that recipients will always

optivo launches the “companion” online knowledge platform – know-how trans …

Berlin, 9 April 2013 – optivo provides marketers with more information. With immediate effect, the email marketing specialist provides its clients with the online knowledge platform optivo companion. optivo® broadmail users now have direct access to valuable information and experts tips on and about effective, contemporary email marketing. The service complements the company’s campfire email marketing blog (www.optivo.de/campfire), which is highly regarded among professionals in the sector. The new online

TUI.com and TUI Deutschland put their trust in optivo® broadmail for their emai …

Berlin, 14 November 2012 – optivo expands cooperation with the TUI Group: following TUI Cruises, TUI Austria and TUI Suisse, TUI.com and TUI Deutschland now also make the switch to optivo® broadmail for their email communication with travel customers. To kick off the cooperation with Germany’s leading tour operator, the launch of the “meine TUI” (“my TUI”) service portal was accompanied by optivo. The online service that went live in August

optivo provides service for the Frankfurt Stock Exchange: Effective email commun …

Berlin, 4 September 2012 – optivo is now operating its professional optivo® broadmail email marketing software at the Deutsche Börse. The program is being implemented for email communication to private investors via the boerse-frankfurt.de portal. The stock exchange attaches particular importance to the highest possible level of individualisation of newsletter content. Subscribers can decide for themselves on what topics they wish to receive information and the intervals this is sent.

Olympus Europa Holding puts its trust in optivo for its B2C communication in Eur …

Berlin, 28 August 2012 – Olympus Europa Holding GmbH now puts its trust in the dispatch software and technical infrastructure of optivo for its email marketing. The manufacturer of optical and digital products provides current and prospective customers across 25 countries in Europe with tailored information on its latest products as well as digital photography tips. The rollout will take place step-by-step, with the first countries to be served being

dmexco 2012: optivo places focus on marketing automation

Berlin, 22 August – There is currently a lot of buzz in email marketing on the topic of lifecycle marketing – aligning content to the interests of email recipients. The goal is to develop and optimise customer value over the entire lifecycle (customer lifetime value). A problem that arises, however, is that the interests of a user are continually changing over time and are dependent on the user’s current life

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