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Jens Fischler to manage internationalisation activities of Berlin-based email marketing specialist optivo

10-29-2013 07:07 PM CET | IT, New Media & Software

Press release from: optivo GmbH

/ PR Agency: Maerzheuser Kommunikationsberatung GmbH
Jens Fischler

Jens Fischler

Berlin, 29 October 2013 – Email marketing specialist optivo is laying the foundations for its future growth with the creation of the newly created position “Director International”. Jens Fischler will push ahead with the expansion of operations in Poland while simultaneously paving the way to access further international markets. He will specifically be responsible for the creation and implementation of entry strategies in new target markets. With more than 16 years of experience in the digital field behind him, Jens Fischler brings along the ideal qualifications for this task. Among his previous posts were several management positions at eBay.

Immediately prior to joining optivo, Jens Fischler was employed by Schober Holder International GmbH where he was responsible for the kick-off and management of expansion to Asia. Before then, the graduate of media studies spent more than 10 years at eBay. Here, Jens Fischler was among the pioneers of data driven performance marketing, as a Senior Manager from 2001 to 2004. In the following four years his main duties revolved around the area of international marketing cooperation, and from 2008 to 2012 Jens Fischler was responsible for strategic partnerships for eBay Deutschland. In 2012, he also assumed the task of the expansion of Unwire to Germany. Now he brings this wealth of experience to optivo.

Ulf Richter, Managing Director of optivo GmbH, is extremely pleased with this appointment: “I am very happy we could secure Jens Fischler for optivo. With him we now have a renowned expert on board who perfectly combines extensive experience in the industry with business development skills and international know-how. He will support us in developing our activities in Poland and to access new international markets. This places us in an ideal position to continue with our dynamic growth.”

http://bit.ly/17pI2Oq

About optivo

optivo is one of the largest email marketing service providers in German-speaking Europe. Since establishment in 2001, the Berlin-based company has counted among the independent, technologically leading providers and trendsetters in the area of email marketing. optivo offers comprehensive email marketing including SMS and fax from a single source. The portfolio extends from the distribution of newsletters and campaign emails with a secure, reliable and powerful email marketing software (optivo® broadmail) to individual strategy and entry consultation, email optimisation and address generation (optivo® consulting) as well as providing market relevant information and best-practice knowledge (optivo® campfire). More than 1.000 clients from diverse sectors put their trust in optivo know-how and technology, including well-know brands such as Best Western, Bosch Power Tools, buch.de, Die Bahn, Die Zeit, Germanwings, Henkel, HolidayCheck, Lieferando, mymuesli, Olympus, Plus.de, Rossmann, QVC, reBuy, simfy, TUI and zooplus. optivo actively promotes transparency and high quality standards in email marketing. It is a member of the Deutschen Dialogmarketing Verband "DDV" (German Dialogue Marketing Association), the Bundesverband Digitale Wirtschaft “BVDW” (Federal Association of the Digital Economy) and the Verband der Deutschen Internetwirtschaft "eco" (Association of German Internet Business). As one of the earliest members of Germany’s largest whitelist project ‘Certified Senders Alliance’ optivo stands for highest email delivery rates. Furthermore, the security management concept surrounding optivo® broadmail is in accordance with the internationally recognised ISO 27001 standard. optivo has been a company of Deutsche Post DHL since June 2013.

Media contact

optivo GmbH
Harald Oberhofer (Marketing Director)
Wallstrasse 16
D-10179 Berlin
Telefon +49 (0)30.76 80 78-117
Telefax +49 (0)30.76 80 78-499
E-Mail presse@optivo.com
Internet www.optivo.com

Maerzheuser Kommunikationsberatung GmbH
Michael Maerzheuser / Julia Schreiber
Maximilianstraße 13
D-80539 München
Telefon +49 (0) 89.2 88 90-480
Telefax +49 (0) 89.2 88 90-45
E-Mail optivo@maerzheuser.com
Internet www.maerzheuser.com

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