International Business Awards: Customer Service & Marketing Automation at optivo receive distinctions
optivo boasts a team of more than 40 specialists that are solely responsible for dealing with customer enquiries and individual projects. The award confirms the effectiveness of the broad range of services that accompany optivo® broadmail, which provide valuable support for customers in their email and omnichannel marketing endeavours. Counting among the many customer service competencies are: strategy development and consulting; project management; technical support; all-round service ranging from the concept and creation phases right through to dispatch of the measures; comprehensive campaign and delivery management; as well as targeted training sessions and seminars. In addition, customers also benefit from access to an extensive knowledge platform and technical documentation that is provided in several European languages.
The jury simultaneously distinguished the Marketing Automation functionality of
optivo® broadmail. The optivo solution sets standards in the dispatch of automated as well as action and event-based mailings in real time. All information and specific offers that are to be dispatched can therefore be highly personalised and aligned in complete accordance with the customer lifecycle for optimal omnichannel placement. Besides the email channel, mobile/SMS, web, social media, fax and print channels are also supported. Even multistep campaigns can be simply and intuitively created and edited via drag & drop using the integrated graphical editor.
optivo Managing Director Ulf Richter comments on the receipt of the awards: “The services we provide are based on technology and having close proximity to the customer. We are therefore particularly delighted to receive distinctions in exactly these areas, which are two key pillars of our business. The awards give us additional motivation to continue the development of our solution for even more effective email and omnichannel marketing in the future. We will also keep expanding our Customer Service area in line with market demands while maintain our special focus on the transfer of expertise and know-how.”
optivo is one of the largest email marketing service providers in German-speaking Europe. Since establishment in 2001, the Berlin-based company has counted among the independent, technologically leading providers and trendsetters in the area of email marketing. optivo offers comprehensive email marketing including mobile/SMS, web, social media, fax and print a single source. The portfolio extends from the distribution of newsletters and campaign emails with a secure, reliable and powerful email marketing software (optivo® broadmail) to individual strategy and entry consultation, email optimisation and address generation (optivo® consulting) as well as providing market relevant information and best-practice knowledge (optivo® campfire). More than 1.000 clients from diverse sectors put their trust in optivo know-how and technology, including well-know brands such as Best Western, Bosch Power Tools, buch.de, Die Bahn, Die Zeit, Germanwings, Henkel, HolidayCheck, InnoGames, Olympus, Plus.de, Rossmann, QVC, reBuy.de, TUI and Zooplus. optivo actively promotes transparency and high quality standards in email marketing. It is a member of the Deutschen Dialogmarketing Verband "DDV" (German Dialogue Marketing Association), the Bundesverband Digitale Wirtschaft “BVDW” (Federal Association of the Digital Economy) and the Verband der Deutschen Internetwirtschaft "eco" (Association of German Internet Business). As one of the earliest members of Germany’s largest whitelist project ‘Certified Senders Alliance’ optivo stands for highest email delivery rates. Furthermore, the security management concept surrounding optivo® broadmail is in accordance with the internationally recognised ISO 27001 standard. optivo has been a company of Deutsche Post DHL since June 2013.
Harald Oberhofer (PR Director)
Tel +49 (0)30.76 80 78-117
Fax +49 (0)30.76 80 78-499
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