optivo at dmexco 2013: Email marketing was never this easy

Berlin, 28 August 2013 – For optivo, this year’s dmexco is taking place under the motto: “email marketing was never this easy”. The optivo® broadmail email marketing software allows even the most complex campaigns to be created with just a few clicks of the mouse thanks to an innovative mailing creation process. Moreover, this entirely new and comfortable method of campaign planning is also exceptionally effective: automated optimisation processes ensure an extremely high level of personalisation. Thanks to A/B tests that are automatically triggered by the system, split testing is made simpler than ever to generate even higher response rates. Besides intuitive handling, this innovation also impresses due to its special editing mode, which enables the simultaneous editing and display of all campaign content.

News also abounds in the area of interfaces. Whether for providing automated remarketing mails to shopping cart abandoners or product recommendations in real time: a diverse range of intelligent interfaces lets optivo® broadmail be easily combined with many relevant systems. This allows companies to reap significant rewards, as retargeting, recommendations and customer intelligence have never been this easy or readily available. There is also a special consulting service on offer for visitors to the optivo stand located at E031 to E033 in Hall 8: companies can have their campaigns assessed live and free of charge by optivo email marketing consultants. In addition, optivo Managing Director Ulf Richter will present the latest lifecycle marketing possibilities in a seminar held in German entitled “Individual & automated: email campaigns throughout the customer lifecycle” from 4:00 to 4:45pm on 19 September in Room 2 / Congress Centrum Nord.

The topic of data strategies and cross-channel automation as one of the key challenges for the digital economy not only preoccupies the makers of dmexco, the subject area also plays an important role for optivo. It is one of the reasons for the entirely new and innovative campaign planning functions in optivo® broadmail. Successful campaigns can be simply initiated with a few clicks of the mouse thanks to being template based. Automated A/B tests employing a highly efficient split module allow success-critical email parameters to be easily evaluated. Following the dispatch of various mailing versions to small recipient groups, optivo® broadmail detects and sends the version boasting the highest performance. The response of recipients to various subject lines, differing graphical elements or varying dispatch times can all be compared. The anticipated recipient activity can also be calculated in advance for each individual campaign and planned for accordingly.

For Ulf Richter, Managing Director of optivo, the benefits are patent: “We are now offering our customers an even easier and more effective method for creating campaigns. Content handling and A/B testing has never been so straightforward. And mailings are simultaneously primed for performance in an automated manner.” Even mobile versions for smartphones and tablets are created easily and dynamically using the existing mailing content from the desktop version of the email (“Mobile Fusion”).

Remarketing, product recommendations & customer intelligence
Intelligent connections (Closed Loop, Content, SOAP, HTTP and SMTP interfaces) allow for the easy and automated integration of optivo® broadmail in existing system environments. Users benefit from consistent, up-to-date data along with individual target group segmentation for the completely tailored addressing of recipients. In this regard, the email marketing software boasts interfaces to many common systems. For targeted remarketing emails, optivo® broadmail offers connections to Adobe Analytics, Econda, Webtrekk, ComScore, Etracker and IBM Coremetrics to name but a few. In the area of personalised product and purchase recommendations, the industry leading recommendation engines from Prudsys and Epoq are supported. Furthermore, an interface to Apteco and FastStats software ensures effective customer intelligence.

Consulting special & email marketing know-how
Additional highlights awaiting dmexco visitors include the optivo consulting team that will be on hand to provide free-of-charge campaign consultation services (“The art of the campaign”). Interested parties can send details of their campaign in advance to consulting@optivo.de. Moreover, optivo expert René Kulka will present his 912-page publication (in German language) entitled “E-Mail-Marketing: Das umfassende Praxis-Handbuch” (“Email Marketing: The Comprehensive Practical Handbook”) at the stand.

Get-together at the exhibition stand of Deutschen Post AG
optivo is also cordially inviting visitors to a get-together at the dmexco stand of Deutsche Post AG at 6:30pm on 18 September. Drinks and tasty snacks will be served at this event that will take place in Hall 8, Stand B021 to C020.

In short: Be sure to visit optivo at dmexco – Stand E031 to E033 in Hall 8!

optivo is one of the largest email marketing service providers in German-speaking Europe. Since establishment in 2001, the Berlin-based company has counted among the independent, technologically leading providers and trendsetters in the area of email marketing. optivo offers comprehensive email marketing including SMS and fax from a single source. The portfolio extends from the distribution of newsletters and campaign emails with a secure, reliable and powerful email marketing software (optivo® broadmail) to individual strategy and entry consultation, email optimisation and address generation (optivo® consulting) as well as providing market relevant information and best-practice knowledge (optivo® campfire). More than 850 clients from diverse sectors put their trust in optivo know-how and technology, including well-know brands such as Best Western, Bosch Power Tools, buch.de, Die Bahn, Die Zeit, Germanwings, Henkel, HolidayCheck, Lieferando, mymuesli, Olympus, Plus.de, Rossmann, QVC, reBuy, simfy, TUI and zooplus. optivo actively promotes transparency and high quality standards in email marketing. It is a member of the Deutschen Dialogmarketing Verband "DDV" (German Dialogue Marketing Association), the Bundesverband Digitale Wirtschaft “BVDW” (Federal Association of the Digital Economy) and the Verband der Deutschen Internetwirtschaft "eco" (Association of German Internet Business). As one of the earliest members of Germany’s largest whitelist project ‘Certified Senders Alliance’ optivo stands for highest email delivery rates. In March 2011, optivo received the first "EuroCloud Star Audit SaaS" quality seal in Europe for its optivo® broadmail cloud service. optivo has been a company of Deutsche Post DHL since June 2013.

optivo GmbH
Harald Oberhofer (Marketing Director)
Wallstrasse 16
D-10179 Berlin
Telefon +49 (0)30.76 80 78-117
Telefax +49 (0)30.76 80 78-499
E-Mail presse@optivo.com
Internet www.optivo.com

Märzheuser Kommunikationsberatung GmbH
Jochen Gutzy / Julia Schreiber
Maximilianstraße 13
D-80539 München
Telefon +49 (0) 89.2 88 90-480
Telefax +49 (0) 89.2 88 90-45
E-Mail optivo@maerzheuser.com
Internet www.maerzheuser.com

This release was published on openPR.