TUI.com and TUI Deutschland put their trust in optivo® broadmail for their email marketing needs

Berlin, 14 November 2012 – optivo expands cooperation with the TUI Group: following TUI Cruises, TUI Austria and TUI Suisse, TUI.com and TUI Deutschland now also make the switch to optivo® broadmail for their email communication with travel customers. To kick off the cooperation with Germany’s leading tour operator, the launch of the “meine TUI” (“my TUI”) service portal was accompanied by optivo.

The online service that went live in August is a good example for the interlinking of both the off and online channels. The portal pools general information and practical tips that may be of interest to customers of Germany‟s leading tour operator – and allows this to be accessed before, during and after the trip. After completing their booking at the travel agent, TUI customers can see all personalised information pertaining to their trip on www.meine-tui.de. This free and individualised service gives information on flights, highlights in the holiday region and also provides customers with a currency converter and a handy holiday checklist. In addition, the service portal is designed for realising targeted cross-selling opportunities. It enables customers to book a rental car prior to embarking on their trip directly from the comfort of their home on “meine TUI”.

optivo® broadmail allows email communication to be conducted in an automated and highly individualised manner. The flow of communication following completion of a booking in a travel agency is tailored to the individual travel countdown of each TUI customer. This commences with the subscription of the newsletter and is seamlessly followed with a series of transactional emails. As such, TUI dispatches three so-called “countdown emails” prior to departure, providing, for example, details on rental car offers or other useful travel information. Upon returning, users are sent a “welcome back” email – which may be paired with a questionnaire on customer satisfaction. Furthermore, birthday emails are also sent to support customer loyalty.

The email communication process is organised via a central template that was specially designed by optivo. The “look & feel” is adjusted for the particular brand. TUI benefits from the productive “Publish Mailing” function, which performs the timesaving task of copying the mailing content for the various clients.

Mario Klass, Head of Customer Relationship Management at TUI Deutschland GmbH, comments on the cooperation: “optivo® broadmail gives us the possibility to individualise email communication with our customers based on their particular interests and wishes –in a largely automated manner. This allows us to apply the standards we have set for our service portal across all facets of the email communication process. And that sustainably supports the strong focus TUI places on quality.”

Ulf Richter, Managing Director of optivo GmbH, adds: “TUI has defined very high standards of quality for its entire online area. We are therefore particularly pleased with the expansion of our cooperation. As a provider of technically oriented services, we greatly benefit from clients that challenge us and are prepared to venture new paths with us.”

optivo is one of the largest email marketing service providers in German-speaking Europe. Since establishment in 2001, the Berlin-based company has counted among the technologically leading providers and trendsetters in the area of email marketing. optivo offers comprehensive email marketing including SMS and fax from a single source. The portfolio extends from the distribution of newsletters and campaign emails with a secure, reliable and powerful email marketing software (optivo® broadmail) to individual strategy and entry consultation, email optimisation and address generation (optivo® consulting) as well as providing market relevant infomartion and best-practice knowledge (optivo® campfire). More than 850 clients from diverse sectors put their trust in optivo know-how and technology, including well-know brands such as Best Western, Bosch Power Tools, buch.de, Die Bahn, Die Zeit, Germanwings, Henkel, HolidayCheck, HypoVereinsbank, Lieferando, mymuesli, Panasonic, Plus.de, Rossmann, QVC, reBuy, simfy, Tui Cruises and zooplus. optivo actively promotes transparency and high quality standards in email marketing. It is a member of the Deutschen Dialogmarketing Verband "DDV" (German Dialogue Marketing Association), the Bundesverband Digitale Wirtschaft “BVDW” (Federal Association of the Digital Economy) and the Verband der Deutschen Internetwirtschaft "eco" (Association of German Internet Business). As one of the earliest members of Germany‟s largest whitelist project „Certified Senders Alliance‟ optivo stands for highest email delivery rates. In March 2011, optivo received the first "EuroCloud Star Audit SaaS" quality seal in Europe for its optivo® broadmail cloud service.

optivo GmbH
Harald Oberhofer (Marketing Director)
Wallstraße 16
D-10179 Berlin
Telefon +49 (0)30.76 80 78-117
Telefax +49 (0)30.76 80 78-499
E-Mail presse@optivo.de
Internet www.optivo.de

MärzheuserGutzy Kommunikationsberatung GmbH
Jochen Gutzy (Managing Director)
Maximilianstraße 13 D-80539 München
Telefon +49 (0) 89.2 88 90-480
Telefax +49 (0) 89.2 88 90-45
E-Mail optivo@maerzheusergutzy.com
Internet www.maerzheusergutzy.com

This release was published on openPR.