Optimised newsletter design for outdoor enthusiasts: Jack Wolfskin implements “Mobile Fusion”

Berlin, 4 June 2013 – Jack Wolfskin customers feel most in their element when in the great outdoors. Now, the successful manufacturer of outdoor wear and equipment takes this factor into account for the email channel: as of immediately, the outdoor specialist uses “Mobile Fusion” for the dispatch of newsletters to ensure all email contents are perfectly portrayed on all common smartphones and tablets. This means that recipients will always see newsletters in an optimised layout – even on the go. The different mailing versions required for the various user devices are automatically generated – based on contents that need only be entered once. The clever extension to the email marketing software optivo® broadmail ensures that the resolution and display properties of newsletters and campaign mails are dynamically adjusted to the respective requirements. The optimised email layouts therefore represent real added value for active, mobile users – such as outdoor enthusiasts.

Jack Wolfskin, one of Europe‟s leading suppliers of functional outdoor clothing and equipment, provides subscribers with information including new products, test reports, competitions and events in its newsletters. The company also includes personalised vouchers in emails that may be redeemed in the online shop or at Jack Wolfskin stores. Individual coupons are also utilised. The newsletter design is based on the innovative optivo® Template Kit, which has revolutionised the possibilities of contemporary out-of-the-box designs. This provides users with extreme flexibility in the development of individual email layouts without the necessity of having a background in graphic design or HTML.

Profiling according to countries of origin is a further highlight. This is triggered by the subscriber directly in the newsletter. As soon as the necessary information is available, the email marketing software sends out the appropriate newsletter that is attuned to the corresponding country. This feature is possible through the standard optivo® broadmail interface, which automatically transfers the information to the respective recipient lists.

Lena Fischer, PR and Online Manager at Jack Wolfskin GmbH & Co. KGaA, on the possibilities that the optivo email marketing software provides: “With our customers spending much of their time out and about, Mobile Fusion represents an ideal solution for our company. It lets us reach our target groups on all relevant devices and we can be sure that the newsletter design is perfect depicted in every instance.”

Mobile Fusion has been available since the start of the year. The template extension to optivo® broadmail is based on a responsive design approach, known from the area of web design. The automatic adjustment of content in accordance with the technical requirements of the recipient device ensures depictions are displayed perfectly on user screens – thereby guaranteeing unhampered reading enjoyment no matter if at home or on the go.

optivo is one of the largest email marketing service providers in German-speaking Europe. Since establishment in 2001, the Berlin-based company has counted among the technologically leading providers and trendsetters in the area of email marketing. optivo offers comprehensive email marketing including SMS and fax from a single source. The portfolio extends from the distribution of newsletters and campaign emails with a secure, reliable and powerful email marketing software (optivo® broadmail) to individual strategy and entry consultation, email optimisation and address generation (optivo® consulting) as well as providing market relevant infomartion and best-practice knowledge (optivo® campfire). More than 850 clients from diverse sectors put their trust in optivo know-how and technology, including well-know brands such as Best Western, Bosch Power Tools, buch.de, Die Bahn, Die Zeit, Germanwings, Henkel, HolidayCheck, HypoVereinsbank, Lieferando, mymuesli, Olympus, Plus.de, Rossmann, QVC, reBuy, simfy, Tui and zooplus. optivo actively promotes transparency and high quality standards in email marketing. It is a member of the Deutschen Dialogmarketing Verband "DDV" (German Dialogue Marketing Association), the Bundesverband Digitale Wirtschaft “BVDW” (Federal Association of the Digital Economy) and the Verband der Deutschen Internetwirtschaft "eco" (Association of German Internet Business). As one of the earliest members of Germany‟s largest whitelist project „Certified Senders Alliance‟ optivo stands for highest email delivery rates. In March 2011, optivo received the first "EuroCloud Star Audit SaaS" quality seal in Europe for its optivo® broadmail cloud service.

optivo GmbH
Harald Oberhofer (Marketing Director)
Wallstrasse 16
D-10179 Berlin
Telefon +49 (0)30.76 80 78-117
Telefax +49 (0)30.76 80 78-499
E-Mail presse@optivo.com
Internet www.optivo.com

MärzheuserGutzy Kommunikationsberatung GmbH
Jochen Gutzy (Managing Director)
Maximilianstraße 13
D-80539 München
Telefon +49 (0) 89.2 88 90-480
Telefax +49 (0) 89.2 88 90-45
E-Mail optivo@maerzheusergutzy.com
Internet www.maerzheusergutzy.com

This release was published on openPR.