Press Release Archive

Alphabetical (index by companies).
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Press Releases from MarTechAdvisor: (13 total)

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19.04.18 - MarTechAdvisor

Should Retailers Pick Email Marketing to Engage Gen Y?


Should retailers try and appeal to Gen Y with email marketing or social media marketing? The answer seems obvious, but you may be surprised, as Armand Thiberge, Founder & CEO, SendinBlue shares some i... mehr

18.04.18 - MarTechAdvisor

Programmatic Native vs Display Advertising – 5 ways they differ


Display ads have been a go-to option in digital advertising for many years, and they have been effective. But native ads have gained popularity since their inception too and provide engaging ways of ... mehr

16.04.18 - MarTechAdvisor

Programmatic Adtech for B2B Marketers


Programmatic advertising is not something B2B marketers took to at once. In fact, the original avatar wasn’t even conducive to B2B buyers, who valued relevant exposure and high engagement versus max... mehr

11.04.18 - MarTechAdvisor

ICO Funding Is The Big Draw In Martech Funding This Quarter | Makes a dramatic entry as the highest funding type received by any company


SAN FRANCISCO, CA – April 10, 2018 : MarTech Advisor, the world’s leading resource for marketing technology related news, research, resources, expert views and perspectives; released their exclusi... mehr

10.04.18 - MarTechAdvisor

MarTech On A Mission: Spotlighting the Data for Good Movement


The Data for Good Movement - Data is big in business today. What if the same algorithms that companies use to increase profit is used to improve world issues like poverty and hunger? How often do we ... mehr

29.03.18 - MarTechAdvisor

The 5 Dont's of Social Media Listening


MarTechAdvisor.com has recently published an article “Listen Up! 5 Dont's of Social Media Listening” under its Social Media Marketing section. Listening is hard. Social Listening is even harder! ... mehr

23.03.18 - MarTechAdvisor

How to Master Social Media Marketing Metrics - Easy Lessons for 2018?


Digital Marketer already know the important role of social media for your business. Social Media marketing can take your brand to great heights, streamline the conversion and retention process, and fa... mehr

19.03.18 - MarTechAdvisor

CDP Readiness: When am I Ready and What do I Need to Get Started?


In February, we dived into the different types of CDPs and which one may be the right fit for you. We explored the 3 major ‘categories’ of customer data platforms but if you are looking for a more... mehr

14.03.18 - MarTechAdvisor

5 Things Your Social Media Agency isn’t Telling You


Anyone who has ever used social media understands the impact it has. Marketers also understand this potential and hire professional social media agencies to harness more power from digital channels. A... mehr

12.03.18 - MarTechAdvisor

Do You Social Proof Your Social Media By Expert, Celebrity, User, Wisdom of Crowd and Friends?


Social proof. It's actually a thing. Let MarTechAdvisor tell you why. You’ll probably agree to some or all of the following. • You (often if not always) feel that anything experts use (or say) is... mehr

08.03.18 - MarTechAdvisor

Social Advertising Sees a Massive Spike in Campaigns Due to Superior Tracking and Targeting


If 2017 was a big year for social advertising, 2018 should be a defining one. But before marketers can take the keys to the kingdom, they’ll need to make sure they’re maintaining issues around tra... mehr

07.03.18 - MarTechAdvisor

Don’t Sell - Help People Buy: With Mark Godley, President at LeadGenius


Mark Godley, President at LeadGenius shares key insights about choosing the ideal vendor data partner. According to him, an ideal client is someone who has the ambition to win with data but also someo... mehr

06.03.18 - MarTechAdvisor

Enhancing the Big E - experience - that a CMO now owns: With Glen Hartman, Accenture Interactive

Watch Glen Hartman, Managing Director at Accenture Interactive talk about delivering meaningful experiences with a new type of capability - one that combines all the greatest parts of creative, brandi... mehr

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