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Press Releases from MarTechAdvisor (19 total)

A Quick Guide to Social Media Marketing Tools for SMBs

MarTechadvisor has published a new Buyers Guide on Social Media Marketing Tools titled “A Quick Guide to Social Media Marketing Tools for SMBs”. The guide will help to choose best-fit SMM tool. Download a Free Copy of the Guide at An updated GreenZone, few additional features evaluated and here comes the refreshed Buyer's Guide no SMB can afford to miss! In this third-year edition of MarTech Advisor's Buyer’s Guide to Social Media

5 Secrets of High Performing Key Account Managers: It’s All About People!

MarTechAdvisor has recently published a new Buyers Guide “5 SECRETS OF HIGH PERFORMING KEY ACCOUNT MANAGERS: ITS ALL ABOUT PEOPLE!”, the guide is available for free download at The nature of matrix enterprises - large global behemoths with multiple people across multiple geographies, functions and lines of business (LOBs) - is that several people are involved in a single high-value purchase decision. The best Key Account Managers know that KAM is

MarTech On A Mission: Aidbox - an Email Signature Tool that Helps you Support a …

Aidbox is a free and easy tool that allows everyone with an email address to support causes they care about. It turns an email signature into a tool for raising awareness and funds for charity. Paste it into your signature once, and your email will start supporting a cause that you care about. The idea behind Aidbox, as written by Daniel Lundh, CEO: “I have always been driven to find business solutions

Top Marketing Automation Tools every Entry-level Marketer Should Know About

Marketing Automation Tools allow you to effectively streamline marketing processes, automate repetitive and tedious tasks as well as manage complexity. Kevin Joyce, CMO & VP Strategy Services for The Pedowitz Group - Choosing the right marketing automation solution 3 Things to Consider when Investing in Marketing Automation - by Kevin Joyce, CMO & VP Strategy Services at The Pedowitz Group · Determine what are the

Your Handy Guide to Selecting the Best-Fit Marketing Automation Software

Small business owners are typically faced with the challenge of limited staff. With automation software, there is a better chance of effectively managing multiple marketing tasks despite it. It’s been proven that Marketing Automation can optimize every marketing function, improve overall execution and enhance customer engagement. But to extract the best of what Marketing Automation platforms have to offer, it is crucial to identify the best-fit tool according to business

Martech Investscape Q1 2018: 100 Companies Received $3637Million ($3.6 Billion) …

MarTechAdvisor have recently published new Investscape for Q1 2018, that includes break down of funding landscape in martech industry by ICO Funding, MarTech Categories and VC funding (US and ROW World) Here’s the big trend from Q1 2018: The rise of ICO-funding There’s a new type of funding rocking martech town: Initial Coin Offering. ICO, an increasingly popular fundraising option, is an unregulated means by which funds are raised in crypto currency

Should Retailers Pick Email Marketing to Engage Gen Y?

Should retailers try and appeal to Gen Y with email marketing or social media marketing? The answer seems obvious, but you may be surprised, as Armand Thiberge, Founder & CEO, SendinBlue shares some insights. Gen Y. The biggest opportunity and perhaps the biggest mystery for marketers right now. This generation of customers, generally born between the 1980s and the turn of the century have some peculiar preferences. Here, we try and

Programmatic Native vs Display Advertising – 5 ways they differ

Display ads have been a go-to option in digital advertising for many years, and they have been effective. But native ads have gained popularity since their inception too and provide engaging ways of promoting high-quality sponsored content. What’s becoming increasingly popular is having a powerful combination of programmatic and native which enables advertisers to promote advertisements that gel well with surrounding content, at scale. What are Display Ads and Programmatic Native Ads? Display Ads

Programmatic Adtech for B2B Marketers

Programmatic advertising is not something B2B marketers took to at once. In fact, the original avatar wasn’t even conducive to B2B buyers, who valued relevant exposure and high engagement versus maximum exposure and clicks. But now, programmatic adtech is evolving and its becoming increasingly relevant for B2B marketers and advertisers too. We explore some important aspects of the changing B2B-programmatic equation. Programmatic is the best way to reach the maximum number of

ICO Funding Is The Big Draw In Martech Funding This Quarter | Makes a dramatic e …

SAN FRANCISCO, CA – April 10, 2018 : MarTech Advisor, the world’s leading resource for marketing technology related news, research, resources, expert views and perspectives; released their exclusive Q1 2018 Investscape today. Amongst the many highlights, two that stand out include: the emergence of a brand new investment type and the growing number of countries that received funding, outside of the US. Initial Coin Offering [ICO] has made a dramatic entry

MarTech On A Mission: Spotlighting the Data for Good Movement

The Data for Good Movement - Data is big in business today. What if the same algorithms that companies use to increase profit is used to improve world issues like poverty and hunger? How often do we talk about using data in more meaningful ways for humanity (and not just for meaningful customer engagement!). Complete Article Available at A little about the Data for Good movement and who its meant to serve: The

The 5 Dont's of Social Media Listening has recently published an article “Listen Up! 5 Dont's of Social Media Listening” under its Social Media Marketing section. Listening is hard. Social Listening is even harder! Social media marketing managers, avoid these basic social listening fails to take your social media marketing outcomes from ‘I hear you’ to ‘eureka!’ If you are like me and a fan of people watching, then you know that listening is the people watching equivalent

How to Master Social Media Marketing Metrics - Easy Lessons for 2018?

Digital Marketer already know the important role of social media for your business. Social Media marketing can take your brand to great heights, streamline the conversion and retention process, and facilitate the promotion of your brand promotion through user-generated content. To use social media optimally without wasting precious marketing dollars, you must master metrics, even if numbers and graphs make you go “ugh” instead of “aah!”. Mastering social media metrics help to

CDP Readiness: When am I Ready and What do I Need to Get Started?

In February, we dived into the different types of CDPs and which one may be the right fit for you. We explored the 3 major ‘categories’ of customer data platforms but if you are looking for a more feature-based comparison, refer to the recent report from the CDP Institute that compares the basic and distinguishing features of various CDPs available today. You know what a CDP does, and you know what

5 Things Your Social Media Agency isn’t Telling You

Anyone who has ever used social media understands the impact it has. Marketers also understand this potential and hire professional social media agencies to harness more power from digital channels. A good agency will help its clients achieve their goals, but here’s what no one ever tells you: there are a couple of things agencies are hiding from you! 1. Content is not Sufficient: Social media agencies make money by making

Do You Social Proof Your Social Media By Expert, Celebrity, User, Wisdom of Crow …

Social proof. It's actually a thing. Let MarTechAdvisor tell you why. You’ll probably agree to some or all of the following. • You (often if not always) feel that anything experts use (or say) is great because they are probably more knowledgeable in their area of specialization. • You prefer buying products endorsed by celebrities (because you trust them or want to be more like them. • You rely on user reviews when shopping for products

Social Advertising Sees a Massive Spike in Campaigns Due to Superior Tracking an …

If 2017 was a big year for social advertising, 2018 should be a defining one. But before marketers can take the keys to the kingdom, they’ll need to make sure they’re maintaining issues around transparency, accessibility and data ownership writes, Jason Beckerman, CEO and Co-founder, Unified Unless you’ve been hiding from the digital world entirely, it’s hard not to see the massive evolution that social media has experienced in the past

Don’t Sell - Help People Buy: With Mark Godley, President at LeadGenius

Mark Godley, President at LeadGenius shares key insights about choosing the ideal vendor data partner. According to him, an ideal client is someone who has the ambition to win with data but also someone who has tried and perhaps failed with data in the past and knows the practical challenges of working with data. Mark is a C-Suite Start-Up Junkie. Also, a proud and committed father, spouse, citizen, reader and

Enhancing the Big E - experience - that a CMO now owns: With Glen Hartman, Accen …

Watch Glen Hartman, Managing Director at Accenture Interactive talk about delivering meaningful experiences with a new type of capability - one that combines all the greatest parts of creative, branding and marketing linked to technology, analytics and data. According to him, the core components of CX are empathizing with the customer, providing context and personalization. Glen’s career began in direct marketing, advertising agencies and digital start-ups where he led award-winning

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