openPR Logo
Press release

Top Marketing Automation Tools every Entry-level Marketer Should Know About

04-30-2018 05:20 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: MarTechAdvisor

Top Marketing Automation Tools every Entry-level Marketer

Marketing Automation Tools allow you to effectively streamline marketing processes, automate repetitive and tedious tasks as well as manage complexity.

Kevin Joyce, CMO & VP Strategy Services for The Pedowitz Group - Choosing the right marketing automation solution

3 Things to Consider when Investing in Marketing Automation - by Kevin Joyce, CMO & VP Strategy Services at The Pedowitz Group
· Determine what are the top 10 use cases that the new technology will fundamentally change and what benefits will these changes bring to your marketing and to the firm? For example: how new leads from the website or events will be handled.
· Ask yourself: What processes would this actually automate, and whether you have those processes nicely defined and documented today, prior to attempting to automating them?
· You already know that Content is the fuel for the marketing automation engine. Is the content you have appropriate and sufficient to adequately operate the platform and get 100% value from it?

Kevin adds, “Any new technology investment is expected to bring benefits in terms of increased productivity by automating manual tasks, or new levels of capability in terms of helping an organization execute something they could not do before. An SMB is likely to have challenges from not having enough resources to do everything they want to do. So, technology that can increase the organization’s productivity and make them look like a bigger, more successful player in their industry would really help.

For a B2B SMB, the productivity gains offered by marketing automation should come from the creation and execution of “evergreen” nurture campaigns, the use of lead scoring to offer higher quality leads to sales, and the use of trigger campaigns to ensure no lead is left behind.”

Here we’ve listed some popular Marketing Automation Tools (in no particular order):
1. Marketo for Lead Management and Social Media Marketing Capabilities.
Marketo is a cloud-based platform offering solutions for every enterprise need. Lead Management was their first product, it helps score leads based on marketability, demographics, and activity. Star and Flame icons identify hot leads and the platform also lets you learn which leads are not worth spending time on.

Acquiring Cloud Factory in 2012, they added social media marketing capabilities to build and sustain engaging customer relationships.

2. HubSpot for Content Marketing
An inbound marketing software that transforms outbound lead generation to inbound lead generation. An ideal software for beginners, startups and small-scale companies to help figure out the required scale of marketing automation or track whether your plan is working.
Campaign recipes help generate content assets and streamline content creation. The user-friendly dashboard displays all campaign data for improving marketing effectiveness and efficiency.

3. Oracle Eloqua for automated Personalized Marketing Campaigns
Eloqua started out with a goal of lead generation and was acquired by Oracle in 2012 and now offers a comprehensive marketing suite for lead management, targeting, and segmentation.
Eloqua campaign builder is neat, visual and easy to use and can deliver personalized campaigns across various channels.

4. Pardot for CRM Integration and Marketing Analytics
Founded in 2007, acquired by Exact Target in 2012 to eventually become a product of Salesforce in 2013.

Pardot is perfect to shorten the sales cycle.

5. MailChimp for intelligent Email Marketing
It is an excellent email tool to keep in touch with your prospects and customers. You can use it to trigger emails eg. a welcome email for every sign-up, back in stock email for loyal customers who have been waiting for an item. MailChimp has an entire suite of mobile apps to suit your every need like MailChimp Subscribe to collect signups, MailChimp Snap to send photo-based emails to your subscribers from your smartphone.

6. InfusionSoft One stop tool for all Marketing needs
It is an integrated sales and marketing solution which brings to the table marketing automation, CRM, eCommerce, and payments. It is a go-to tool that helps you organize, automate and increase sales. It is easy to create a marketing strategy, send personalized emails, use segmentation to organize contacts, manage high rated leads and automate repetitive tasks.

7. for targeted messages to customers taps into real-time data and triggers actions based on user behavior and pre-defined rules. It integrates well with your website and mobile.

It simplifies targeted messaging by creating rich customer profiles and using in context conversations based on customer’s unique interactions with your business.

GetResponse, Act-On, Net-Results, Salesfusion, LeadSquared are some of the other interesting and promising tools that you can try.

Marketing Automation tools can make your job a little simpler. With automation, you can put some activities on auto-pilot mode while you focus on other efforts to optimize your revenue.


About Section for MTA use while creating MTA specific profiles
MarTech Advisor is the world's leading source for marketing technology news, research, product comparisons & expert views.

Contact MarTech Advisor:
156 2nd St,
San Francisco CA 94105

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Top Marketing Automation Tools every Entry-level Marketer Should Know About here

News-ID: 1034524 • Views: 864

More Releases from MarTechAdvisor

A Quick Guide to Social Media Marketing Tools for SMBs
MarTechadvisor has published a new Buyers Guide on Social Media Marketing Tools titled “A Quick Guide to Social Media Marketing Tools for SMBs”. The guide will help to choose best-fit SMM tool. Download a Free Copy of the Guide at An updated GreenZone, few additional features evaluated and here comes the refreshed Buyer's Guide no SMB can afford to miss! In this third-year edition of MarTech Advisor's Buyer’s Guide to Social Media
5 Secrets of High Performing Key Account Managers: It’s All About People!
MarTechAdvisor has recently published a new Buyers Guide “5 SECRETS OF HIGH PERFORMING KEY ACCOUNT MANAGERS: ITS ALL ABOUT PEOPLE!”, the guide is available for free download at The nature of matrix enterprises - large global behemoths with multiple people across multiple geographies, functions and lines of business (LOBs) - is that several people are involved in a single high-value purchase decision. The best Key Account Managers know that KAM is
MarTech On A Mission: Aidbox - an Email Signature Tool that Helps you Support a …
Aidbox is a free and easy tool that allows everyone with an email address to support causes they care about. It turns an email signature into a tool for raising awareness and funds for charity. Paste it into your signature once, and your email will start supporting a cause that you care about. The idea behind Aidbox, as written by Daniel Lundh, CEO: “I have always been driven to find business solutions
Your Handy Guide to Selecting the Best-Fit Marketing Automation Software
Small business owners are typically faced with the challenge of limited staff. With automation software, there is a better chance of effectively managing multiple marketing tasks despite it. It’s been proven that Marketing Automation can optimize every marketing function, improve overall execution and enhance customer engagement. But to extract the best of what Marketing Automation platforms have to offer, it is crucial to identify the best-fit tool according to business

All 5 Releases

More Releases for Marketing

Marketing Analytics Software Market (Social Media Marketing, Email Marketing, SE …
Global Marketing Analytics Software Market Report 2023,” Marketing analytics software products are becoming a standard for marketing efforts across every industry these days. Offering a variety of tools for managing, analyzing, measuring, and controlling marketing performance with the help of insights gained from consumer behavior, marketing analytics software products have demonstrated their capability of optimizing returns and improving effectiveness of marketing activities. Capability of analyzing consumer preferences, buying trends, and
Tourism Board Marketing Board Marketing Index published “Tourism Board Marketing Market” from its database. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. Publisher's "Tourism Board Marketing Index", measures the marketing efforts of 100 tourism boards around the world. The Tourism Board Marketing Index provides an insight into the individual marketing performance of different tourist boards. To compile
Marketing Communication
Branding is nothing but a definition of ‘what you are’ and ‘what others think of you’. It is always strategic and a more generous way of self-promotion. At Kaavin Communications, as an advertising agency we believe in creating compelling brand experiences that touch a chord with audiences. Our goals are simple; do great work, make our client’s brands successful with the right communication; build fiercely loyal relationships with them in
Internet Marketing Services Provider: Media Marketing Online
Media marketing online is a leading Search Engine Marketing company providing Optimization services. Media Marketing Online is not about web designing, not about traditional ad agency with an online marketing division, and it’s definitely not a collection of freelancers. Media Marketing Online create, implement and measure Internet marketing, advertising, and search engine strategies .For their efforts and services they can be rightly called ecommerce consultants. Core services offered by Media Marketing
Viral Marketing
Viral marketing is sometimes called viral advertising and concerns the type of marketing methods that look to tap into preexistent interpersonal networks in order to create unlimited growth in the awareness of a product or service. With the ease of being able to reach massive numbers of people through the Internet, viral marketing has taken hold of the power provided by online marketing tools and seeks out these types of
Marketing Services
Marketing uses to involve the exchange of goods for an agreed amount of money. Today the word marketing has evolved into the complete phrase ‘marketing service’, which refers to the commercial processes involved in promoting, selling and distributing a product or service. There are marketing service specialists who work is a variety of areas on order to connect specific products or services with target market groups that include consumer, institutional,