The 5 Dont's of Social Media Listening
Listening is hard. Social Listening is even harder! Social media marketing managers, avoid these basic social listening fails to take your social media marketing outcomes from ‘I hear you’ to ‘eureka!’
If you are like me and a fan of people watching, then you know that listening is the people watching equivalent of the internet and can be really fascinating. If you listen - really listen- then social listening offers the wily brand marketer some real gems of insight and action that they would otherwise never have the chance to know. Of course, you could drop a few G’s on market research and focus group discussions by expert agencies, but that course of action is missing what I love most about people watching: serendipity! The stumbling upon of an insight that could come from literally any quarter, and the ability to seize it and turn it into something that will have your competitors kicking themselves and asking, ‘why didn’t I think of that!?’ (at which point you could gently -and smugly- point out ‘well, you weren’t listening’!)
Complete Article Available at https://bit.ly/2GAB13D.
So, we’ve established that social listening is the best, most flexible and cheapest form of customer immersion possible. But what takes your social listening from good to awesome are some tricks of the trade that we’ve curated just for you. Read on, social media managers, if you want to take social listening efforts to the next level.
1. Don’t listen just to your customers or competitors
2. Don’t be superficial
3. Don’t confuse social media listening with social media monitoring
4. Don’t miss sales opportunities
5. Don’t try to DIY. Remember the days before Uber?
Also, Have Look on Our Buyer's Guide:
A Quick Guide to Social Media Marketing Tools for SMBs - Free Download is Available at https://bit.ly/2pIFEPv
An updated GreenZone, few additional features evaluated and here comes the refreshed Buyer's Guide no SMB
In this third-year edition of MarTech Advisor's Buyer’s Guide to Social Media Marketing (SMM) for SMBs, we strive to provide an updated and in-depth analysis of the ‘best-fit’ social media tools. We are in a time where brands struggle to be heard amid all the noise, and so it is more critical than ever to make use of the right tools to leverage the power of social media.
New possibilities with social media are not only constantly being introduced, but old ones are being used in new ways, or straight up abandoned.
In these changing times this Guide will help you:
Identify the best-fit SMM tool - Growing need for SMB marketers to align the functionalities of these tools to their overall business objectives
Breakdown of key features - Knowing the difference between ‘Must-Have SMM Features’ to ‘Good-to-Have SMM Features’ can make a big difference
Pricing and cost factors - The SMM Buyer’s Guide categorizes each tool against a pre-determined pricing index which helps you pick the ideal tool for your business based on budgets and related cost factors.
Top industry vendors - The SMM Buyer’s Guide includes a cohesive list of the Top SMM vendors specifically suited to SMBs, making it far easier for SMB marketers to reduce the time and effort spent on evaluating and choosing the ideal SMM tool.
MarTech Advisor is the world's leading source for marketing technology news, research, product comparisons & expert views. MarTech Advisor is the world's leading source for marketing technology news, research, product comparisons & expert views.
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