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Augmented Reality

06-11-2012 08:09 PM CET | Health & Medicine

Press release from: Otto Bock HealthCare GmbH

Woman with iPad and augmented reality presentation by Ottobock.

Woman with iPad and augmented reality presentation by Ottobock.

Augmented reality app opens up new dimensions in orthopaedics technology.

With the augmented reality app, Ottobock invites you on an interactive tour of the diverse world of orthopaedics technology.

The search term 'Ottobock' in the app store take users directly to the software that can be downloaded for free. After installation on a smartphone or tablet, the app can be used to give an innovative presentation of product highlights in medical technology.

Like a virtual eye, the display augments the actual surroundings with digital information. The three-dimensional experience makes it possible to explore new developments in orthopaedics on your own.

Equipped with a product image and a smartphone or tablet, users can experience Ottobock products in an entirely new dimension. Augmented reality overlays reality like a second skin. This software enables the camera of the mobile devices to capture images from the surroundings. On the display, virtual animations of the products and their use enhance the real world. The visitors to the website control navigation themselves.

The interactive form of augmented reality gives users striking views of the Genium leg prosthesis system, the Michelangelo hand and the C-Brace® orthosis system.

The menu item 'Hotspots' has extensive information in English and German that gives more details on the individual components of the products. The animation goes even deeper. The three-dimensional presentation gives the orthopaedic developments a sense of depth. Viewers can inspect the animated object from all sides as if it were in a showcase. A look into the interior allows a closer inspection of the technical aspects. Integrated user videos accent the product presentation. The unique application combines specific information placement with edutainment and a sustained emotional experience.

For the product images and a demo video, please visit www.ottobock.com/augmented-reality. The apps are now available in the App stores, search term Ottobock.

Ottobock - Technology for People

Otto Bock HealthCare helps people maintain or regain their freedom of movement with innovative products. Founded in Berlin back in 1919, the medical technology company has become a global market leader in the field of prosthetics. Other business units include orthotics, Mobility Solutions with wheelchairs, seating systems and child rehabilitation devices as well as, since 2006, neurostimulation. The activities of the global company with sales and service locations in 44 countries are coordinated from the head office in Duderstadt, South Lower Saxony. Professor Hans Georg Näder, the grandson of company founder Otto Bock, took over the management of the family company from his father Dr. Max Näder in 1990 and carried on as the third-generation CEO ever since.
Further information: www.ottobock.com

Karsten Ley
Director Corporate Communication
Otto Bock HealthCare GmbH,
Max-Näder-Str. 15, 37115 Duderstadt
Phone: (05527) 848-3036, Fax: (05527) 848-3360
E-mail: karsten.ley@ottobock.de
www.ottobock.com

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