openPR Logo
Press release

Comprix Award for Ottobock

05-24-2012 08:30 PM CET | Health & Medicine

Press release from: Otto Bock HealthCare GmbH

Presentation of the Comprix Gold Awards 2012 at the Tanzbrunnen in Cologne.

Presentation of the Comprix Gold Awards 2012 at the Tanzbrunnen in Cologne.

Advertising campaign changes healthcare communication

True to the motto of this year's award "Best of...," Otto Bock HealthCare GmbH won the 2012 Comprix Gold Award over 301 competitors. The jurors presented the trophy for creative healthcare communication at the anniversary gala at the Tanzbrunnen in Cologne on May 4. In cooperation with the Düsseldorf agency Brand Pepper, the medical equipment company scored points for its advertising campaign for the Genium microprocessor-controlled leg prosthesis system.

Genium sets new standards for leg prostheses for transfemoral amputees. The system supports natural movement patterns in real time. At the same time, it reduces the strength and coordination needed for walking, offering an innovative solution that previously seemed impossible for non-motor powered prostheses. In the Genium campaign, Ottobock shows how those living with a disability can achieve mobility and independence. The focus is on integration and promoting public dialogue. Image flyers, mailings, and advertisements use these attributes in keeping with the rebranding of the company group. Powerful images are used to portray the products with technical precision as they are actually used. In combination with informative product texts aimed at the target groups, they underline a strong brand message. Since the autumn of 2011, the campaign has brought change to healthcare communication through continuity, credibility and innovation.

The Comprix has been the most important award in the pharmaceutical and healthcare segments for 20 years now. Ottobock qualified in the categories non-prescription medical technology, medical devices and diagnostics. Marketing specialist Jana Cavanagh and marketing business partner Andreas Kullmann accepted the Comprix Gold Award on behalf of the company. The award honours the product for which the advertising was designed as well as the concept and implementation of the Genium campaign.

Ottobock - Technology for People

Otto Bock HealthCare helps people maintain or regain their freedom of movement with innovative products. Founded in Berlin back in 1919, the medical technology company has become a global market leader in the field of prosthetics. Other business units include orthotics, Mobility Solutions with wheelchairs, seating systems and child rehabilitation devices as well as, since 2006, neurostimulation. The activities of the global company with sales and service locations in 44 countries are coordinated from the head office in Duderstadt, South Lower Saxony. Professor Hans Georg Näder, the grandson of company founder Otto Bock, took over the management of the family company from his father Dr. Max Näder in 1990 and carried on as the third-generation CEO ever since.
Further information: www.ottobock.com

Karsten Ley
Director Corporate Communication
Otto Bock HealthCare GmbH
Max-Näder-Str. 15, 37115 Duderstadt
Phone: (05527) 848-3036, Fax: (05527) 848-3360
Email: karsten.ley@ottobock.de
www.ottobock.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Comprix Award for Ottobock here

News-ID: 222899 • Views:

More Releases from Otto Bock HealthCare GmbH

World Record: 1002 Kilometres Nonstop
World Record: 1002 Kilometres Nonstop
Manfred Putz (Ottobock Handbike Team): "Anything is possible if you just do it" Wheelchair driver and extreme athlete Manfred Putz now (since early on September 22, 2013) holds the world record: He rode a handbike 1002 kilometres since starting on Friday morning at 10 o'clock, with only two one-hour breaks to eat. To put this incredible performance into perspective, remember that a marathon of 42.195 kilometres is considered a long distance.
red dot awards for Ottobock
red dot awards for Ottobock
Awards for three product designs Ottobock impressed the 37 experts of the jury at this year's "red dot award: product design 2013" with its sport prosthesis, 1C63 Triton Low Profile prosthetic foot and Patella Pro knee orthosis. Among a total of 4,662 entries, these medical technical devices were selected both for their innovative concept and their high design quality. The award ceremony for the internationally recognised seal of quality will be
Ottobock expands its production and logistics site in Duderstadt
Ottobock expands its production and logistics site in Duderstadt
Investments of 35 million euros from 2013 to 2015 The family-owned business based in Duderstadt, Lower Saxony (Germany), is planning extensive expansion of its production in the areas of Prosthetic Feet and Socket Technologies and of the central logistics hub for its 49 foreign branches located throughout the world. The German global market leader for technical orthopaedics will invest 35 million euros from 2013 to 2015 in around 20,000 square metres of
Ottobock receives four awards at once
Ottobock receives four awards at once
Company receives iF design awards Three Ottobock products received an iF product design award 2013, namely the knee orthosis Patella Pro, the Michelangelo Hand and the back orthosis line Soft Backs. In addition to that, the jury awarded the medical technology company an iF communication design award. Ottobock employees accepted the awards on Friday, 22 February 2013 at the BMW Welt in Munich, Germany, which is where the

All 5 Releases