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Ottobock receives four awards at once

03-04-2013 12:07 PM CET | Health & Medicine

Press release from: Otto Bock HealthCare GmbH

During the awarding ceremony at the BMW Welt in Munich: Ottobock employees with the four iF design awards.

During the awarding ceremony at the BMW Welt in Munich: Ottobock employees with the four iF design awards.

Company receives iF design awards

Three Ottobock products received an iF product design award 2013, namely the knee orthosis Patella Pro, the Michelangelo Hand and the back orthosis line Soft Backs. In addition to that, the jury awarded the medical technology company an iF communication design award. Ottobock employees accepted the awards on Friday, 22 February 2013 at the BMW Welt in Munich, Germany, which is where the Munich Creative Business Week, as design platform, turned out to be the perfect event.

Ottobock received the iF communication design award for its new Corporate Design. It appeals to doctors, technicians and patients in an empathetic, differentiating and internationally comprehensible manner. Independence and quality of life for people are the focus of brand development. Ottobock therefore considers it a daily challenge to view the world through their customers' eyes.

The Michelangelo Hand is the heart of a new prosthesis generation for upper limb fittings. It supports the user with seven different gripping options and features an anatomical appearance and low weight. It also exhibits an extraordinary design as well as hard and soft structures. The new oval hand adapter looks very natural.
The Patella Pro sets a new standard in the treatment of anterior knee pain. Thanks to its dynamic re-alignment technique, it secures the patella at all relevant flexion angles. The patented textile combination and the interior vector grip effect ensure the perfect fit of the orthosis. Due to its lightweight and slim design, it is imperceptible under clothing and ensures maximum wearer comfort.

The products of the back orthosis line Soft Backs are designed for the medical correction of the spine. Ottobock put special emphasis on intuitive handling and reduction to the essentials. Velour zones offer space for pre-positioning of the compression belts. Overhanging points of the threadless high-frequency welding seam identify gripping elements for loosening the micro-hook-and-loop.

A total of 4,352 contributions from 51 countries were evaluated for the iF design awards 2013. The experts presented 1,410 designs with an iF design award – 981 with an iF product design award, 346 with an iF communication design award and 83 with an iF packaging design award. This year marks the 60th anniversary of iF design awards. They are amongst the greatest and most important international design competitions.
All iF design award winners of 2013 will be presented at the CeBIT in Hannover, Germany, from 5-9 March 2013. Starting in July, the contributions can be viewed in digital form at the new permanent exhibition in Hamburg's HafenCity, Germany.

Technology for People

Otto Bock HealthCare helps people maintain or regain their freedom of movement with innovative products. Founded in Berlin back in 1919, the medical technology company has become a global market leader in the field of prosthetics. Other business units include orthotics, Mobility Solutions with wheelchairs, seating systems and child rehabilitation devices as well as, since 2006, neurostimulation. The activities of the global company with sales and service locations in 44 countries are coordinated from the head office in Duderstadt, South Lower Saxony. Professor Hans Georg Näder, the grandson of company founder Otto Bock, took over the management of the family company from his father Dr. Max Näder in 1990 and carried on as the third-generation CEO ever since.

Further information: www.ottobock.com

Karsten Ley
Director Corporate Communication
Otto Bock HealthCare GmbH
Max-Näder-Str. 15
37115 Duderstadt
Phone: +49 (0) 5527 848-3036
Fax: +49 (0) 5527 848-3360
Email: karsten.ley@ottobock.de
Internet: www.ottobock.de

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