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From block stripe to modern awning cover pattern

05-24-2024 12:17 PM CET | Industry, Real Estate & Construction

Press release from: Markilux

/ PR Agency: conzept3
markilux reflects current trends in awning cover fabrics

markilux reflects current trends in awning cover fabrics

markilux reflects current trends in awning cover fabrics

For decades, the classic block stripe dominated the typical look of an awning. But today, there are mainly plain-coloured covers adorning patios and balconies. Sometimes with special weaving effects, sometimes with special textured finishes, complemented by modern striped patterns. This changed look reflects the dominant, monochrome trend in the world of living and fashion. Manufacturer markilux has been observing this for years and incorporating the trend into its range of awning cover fabrics with its own creative touch while always keeping the limitations of weaving technology in mind.

Annette Busch, textile designer at markilux, explains that many consumer goods have taken on a more subdued, plain-coloured look ever since the early 2.000s. Since then, decorative elements and eye-catching patterns have tended to be niche themes used to create special effects in the pattern. This ongoing trend also hit the awning product world a number of years ago. "Ever since we have been able to use colours more diversely in the production process, the appearance of awning fabrics has changed to a certain extent," says Ms Busch.

Pattern has to be technically feasible
And yet stripes still remain an integral part of the sample books. This is because, at least in the case of fabrics woven in colour, there is only limited scope in their design, both in the weaving process itself and in the later processing of the fabrics. Annette Busch explains: "To create a modern, sophisticated pattern, you have to know exactly what is technically feasible and play this card well. Over the past few years, we have repeatedly come up with new creative ideas within the given limitations."

Products with an unpretentious design look elegant
Over the years, the textile designer has experimented with all kinds of weaving and dying techniques. As a result, the classic stripe has become much more refined, more varied and in some cases more luminous over the course of time. But for a while now, she has been concerned primarily with offering and further developing exciting plain patterns, false plains and textured finishes. These have been in particularly high demand for years as unpretentious, unobtrusive consumer goods give the appearance of being more elegant and of higher quality. This is an important purchasing criterion for many end users.

Recognising new trends at an early stage
Among other things, this trend towards sophistication and simplicity is derived from modern product and interior design, current fashion and contemporary architecture. Initially reserved for high-end products, this has subsequently gone on to influence the mainstream, as well. "We, too, have been inspired by this international trend and, following extensive market analyses, have been able to recreate and implement it in our awning fabrics," says Ms Busch. This is why the designer, who, herself, is highly interested in art and culture, has been visiting trade fairs, exhibitions and museums both at home and abroad for years now and has visited a number of big cities. She feels it is important to keep your eyes open as you go through the world, and feel the zeitgeist, impulses and influences around you. This is how you become aware of trends at an early stage.

Brand benefits from a modern look
Ideas for patterns with special weave effects and new colour combinations then emerge from these impulses. It is a mix of trends and exclusive individual creations derived from these influences. "Among other things, linking the awning fabric collection to modern design trends has led to end consumers perceiving markilux as a high-quality brand," says a convinced Annette Busch. Exclusive, individual creations such as the "visutex patterns" also play their own part in this. To be able to react more quickly to trends, the fabrics in the current "collection one" are regularly added to or replaced - as is the case with the "Pop-Art Edition": ten new "visutex" patterns. The designer says that this is how the collection remains vibrant and modern.

For further information, please visit: www.markilux.com

conzept3
An der Alten Ziegelei 34
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Fon: +49 (0) 251-1347740
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http://www.conzept3.de

Awning specialist markilux
markilux stands for 'Design Made in Germany', innovative new products and excellent quality in the exterior solar protection sector. Since 1972 folding-arm awnings, conservatory awnings and vertical blinds have been produced at its manufacturing facility in Emsdetten, northern Germany. The high-quality products are distributed by professional partners in Germany and abroad. Selected companies assure the high qualitative standards during the assembly of the awnings.

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