openPR Logo
Press release

The art of managing the unplannable

03-20-2024 09:04 AM CET | Industry, Real Estate & Construction

Press release from: Markilux

/ PR Agency: conzept3
Michael Gerling, Director of R&D and Production, and Klaus Wuchner, Director of Sales & Marketing, are optimistic about the future

Michael Gerling, Director of R&D and Production, and Klaus Wuchner, Director of Sales & Marketing, are optimistic about the future

A gloomy consumer climate, particularly in Germany, meant another challenging financial year for markilux in 2023

For four years now, large numbers of companies in the country have been mastering a difficult, obstacle-ridden course. A whole range of economic and political factors have led to a sharp drop in general purchasing power in Germany; the effects of which were also felt by awning specialist markilux in 2023.

Seasonal cycles with varying volumes of incoming orders have always been normal in the solar protection industry. It is part and parcel of corporate planning and acting. To date, however, this has taken place in an economically and politically calculable environment. But both Klaus Wuchner, Director of Sales and Marketing, and Michael Gerling, Director of R&D and Production, at markilux agree that this has not been the case for the last four years.

Weak start to the season
"There was quite a lot we had to change within the company at very short notice at the beginning of the pandemic and we had to face a number of challenging situations in the years following. But we were successful with our strategy," stresses Klaus Wuchner and goes on to say, "However, the financial year 2023 was a difficult mixed bag, as, all at once, several factors led to the market for solar protection having a bad start to the season." Mr Wuchner lists some of these factors as the cool, damp weather at the beginning of the year, persistently high inflation and a sharp rise in interest rates. Added to that was the general decline in the construction industry, the growing shortage of skilled labour and a public unsettled by both the new Building Energy Act and a generally unclear political direction.

Acceptable sales achieved
All this severely dampened end consumers' willingness to invest. "In this difficult environment, markilux was able to achieve sales of approximately 100 million euros which is acceptable in view of the market situation the entire solar protection industry finds itself in," explains Klaus Wuchner. Particularly as export and commercial business performed better in this somewhat chilly economic climate. The company's presence with showrooms in major international metropolises contributed to this. "The markilux brand has thus become even more visible in our European core markets, in Australia and the USA, and thus more attractive for potential buyers," says the company director confidently.

Continued focus on design and innovation
According to Michael Gerling, the high demand for everything to do with "large-area shading" had a stabilising effect. The versatile systems have been popular for years and markilux is committed to their continuous further development. Television advertising, which was used for the first time in addition to print and online advertising, also had a positive effect. The number of people simultaneously using the markilux website saw a considerable rise. Making sure a brand is present even in tense economic times is extremely important. "Investing in marketing is a crucial part of that, as are good design and convenient functionality which are very popular with the end consumer. This meant we scored high in 2023 with the smart lighting technology and elegant look of our new 'MX-4', with the awning immediately reeling in a total of four design awards," says Mr Gerling. markilux also resolutely pursued its strategy of innovation and design with the "MX-2 colour" and the "collection one" awning fabric collection.

Maintaining maximum flexibility every step of the way
The company intends to pursue this strategy in the future. With strongly fluctuating production and capacity utilisation, as experienced by the awning specialist in recent years, that is, however, only possible with a flexible and highly dedicated workforce. "We really do feel lucky to be able to rely on these characteristics in our employees. Regardless of whether in administration or the awning factory," says Michael Gerling. He feels that specialist expertise plays a crucial role. Investing in well qualified specialists is thus of permanent interest to the medium-sized business. Moreover, automation and digitalisation are important points on the future agenda. As is robotic technology, the deployment of which is currently being expanded in the awning factory. And it is important to check at an early stage just how feasible and economically viable product ideas are with regard to production and logistics.

Great interest in stopping the build-up of heat during the summer
"For us, that very definitely means being as agile and flexible as possible with well organised processes and the clever deployment of technology and personnel so that we can manage the unplannable," explains Klaus Wuchner. He feels the commercial environment will continue to be difficult to predict in advance in the coming years. Both directors are nevertheless convinced that the market for solar protection offers good long-term prospects in the future. After all, more and more people are looking for ways to stop a build-up of heat in the summer. Durable and smart products as well as reliable service from a specialist partner on site are thus very much in demand.

For further information, please visit:

Awning specialist markilux
markilux stands for 'Design Made in Germany', innovative new products and excellent quality in the exterior solar protection sector. Since 1972 folding-arm awnings, conservatory awnings and vertical blinds have been produced at its manufacturing facility in Emsdetten, northern Germany. The high-quality products are distributed by professional partners in Germany and abroad. Selected companies assure the high qualitative standards during the assembly of the awnings.

concept3: Agency for event organization, public relations and media planning

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release The art of managing the unplannable here

News-ID: 3436864 • Views:

More Releases from Markilux

Unobtrusiveness is the order of the day
Unobtrusiveness is the order of the day
Plain colours are now the pattern of choice for awning covers For many years, the classic block stripe in a limited number of colour variations set the tone for awning covers. But today, customers seem to prefer plain colours. As is the case at markilux. The awning specialist picked up on the monochrome trend dominating the home and fashion scene at an early stage. Discreet fabric patterns with sophisticated weaving effects
From block stripe to modern awning cover pattern
From block stripe to modern awning cover pattern
markilux reflects current trends in awning cover fabrics For decades, the classic block stripe dominated the typical look of an awning. But today, there are mainly plain-coloured covers adorning patios and balconies. Sometimes with special weaving effects, sometimes with special textured finishes, complemented by modern striped patterns. This changed look reflects the dominant, monochrome trend in the world of living and fashion. Manufacturer markilux has been observing this for years and
Award for pioneering design
Award for pioneering design
The markilux 900 wins the "Red Dot: Best of the Best" Top quality design has been a markilux trademark for many years already and something for which the awning specialist has already received numerous awards. This year, the company has once again been delighted to receive another seal of approval. Because its new wedge-in awning for balconies, the markilux 900, has been awarded the "Red Dot: Best of the Best" in
An enjoyable time under a new solar shading product
An enjoyable time under a new solar shading product
4-star hotel on Lake Attersee has opted for an awning system from markilux The "Boutiquehotel Aichinger" and restaurant are located in the centre of Nussdorf, a small village on Lake Attersee in Upper Austria. It is one of the oldest establishments in the region, with its history spanning over 200 years, and its focus has always been on enjoyment. The aim is that guests should always feel at home. Bearing this

All 5 Releases

More Releases for Director

Boys & Girls Club Announces New Director of Major Gifts & Resource Development a …
The Boys & Girls Clubs of Greater Oxnard and Port Hueneme announce two new employees, Nicole Eads is the new director of major gifts and resource development; and Ashley Lyden is the new director of operations. “Nicole and Ashley both bring great experience in working with youth and nonprofits,” said Erin Antrim, CEO BGCOP. “They are passionate about helping the youth in our community and will be great additions to our
Wallace Associates: Director of Sales
Director of Sales San Francisco, CA or New York, NY The Company Our client helps the world’s media, information, and technology providers grow revenue, deliver superior solutions, optimize their clients’ performance, and thrive in a fast-changing global digital market. Our client advances the business of information as a company “that works” — for each other, their clients, their stakeholders, and their community. The Job Our client is looking for a proven top-producer, entrepreneurial-minded, highly motivated,
Songwon appoints KY Lee as Managing Director for Korea and Sales Director for No …
Ulsan, Korea – April 24, 2012 – KY Lee will join the Songwon team as Managing Director (상무, 'sangmoo') for Korea and Sales Director for North East Asia from the 2nd of May, 2012. Songwon Industrial Co. Ltd., the global number two supplier of polymer additives, has created this new key role within their Global Sales and Technical Service organization to reflect the importance of this key region and market.
S2S appoints Director of Logistics
London, 16th January 2012 - Martin Lyon has been appointed Director of Logistics & Supply Chain Development for management and investment company S2S Group’s new supply chain operation. S2S’s newly formed 4PL enterprise is the first operator able to offer complete end-to-end supply chain services in the Middle East. The appointment supports S2S as it establishes itself in the market and develops its innovative 4PL logistics operation. He will be based in
OGT Appoints New Finance Director
Oxford Gene Technology (OGT), provider of innovative clinical genetics and diagnostic solutions to advance molecular medicine, has today announced the appointment of a new finance director as part of the company’s ongoing rapid growth and expansion. Mr Tim Hall will join the company at the start of 2012 and brings a strong track record in financial management and strategic planning together with a broad knowledge of the biotech and healthcare
New Sales Director at IXXAT
Thomas Waggershauser is the new Sales Director at IXXAT Automation GmbH. In his new position, Thomas Waggershauser (34) is responsible for the sales activities of IXXAT and the development and expansion of the existing international distributors. Mr. Waggershauser has been employed at IXXAT Automation GmbH as a Sales Engineer since 2004, with responsibility for CAN and Automotive Systems. Before this he was a Product Manager for remote maintenance systems und signal generators