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New Full-Page Takeover offers massive branding and performance options

03-07-2016 04:47 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: AdSpruce

Full Page Takeover

Full Page Takeover

Mobile video advertising industry leaders, AdSpruce®, have developed a brand new mobile ad spot which provides the advertiser with guaranteed viewability and engagement whilst at the same time adhering to what the consumer wants by giving them the opportunity to skip or close the ad instantly.

The Full-Page Takeover is a high-visibility ad spot which allows advertisers to use the whole of the user's primary mobile phone screen to convey a personal, attractive and effective brand message. With the option to add multiple interactive elements and video, this high-performance ad spot ensures a lightweight and engaging ad message.

Full-Page Takeover combines providing the advertiser with high-impact and full-visibility advertising whilst also delivering to the user a high-quality video rich media experience. The consumer experience is enhanced through the option to interact or close the advert, which has been found to be a key factor to the consumer when accepting mobile advertising.

AdSpruce CEO Ian Mullins said: “Our new Full-Page Takeover ad spot caters for everyone: the advertiser, the publisher and, of course, the user. Advertisers can tap into a whole range of options to give their ad massive impact whilst publishers have the chance to monetise any user interaction with their site. Our rich media ad technology has the potential to revolutionise the mobile web ad space by providing new inventory and creatives that combine video with extra branding and performance options”.

AdSpruce provides brands and agencies with a media-rich advertising solution for brands wanting to reach audiences across mobile platforms. The AdSpruce platform comprises a range of proprietary technologies and a cloud-based video ad server infrastructure, which optimizes video delivery for any device worldwide and supports a range of 3rd-party tracking including VAST and ad formats such as pre-roll, video banners, outstream, in-page and HTML5 interactive ads.

About AdSpruce

AdSpruce is a mobile video Ad tech company which specialises in providing mobile web advertising solutions for advertisers and publishers.

AdSpruce enables publishers to maximise revenue from their mobile websites by providing an industry-first mobile web Ad Development Kit (ADK) that integrates video advertising across video inventory. The AdSpruce mobile web ADK provides the first solution for trackable pre-roll advertising on feature phones and a variety of ad spots on smartphones and tablets. Approximately 65% of all mobile video is consumed on the mobile web (Nielsen, 2013), and AdSpruce’s ad units are available on HTML5 as well as other internet-enabled phones. Using the AdSpruce ADK, publishers can monetise more of the mobile traffic and enhance their revenue.

Founded in 2011, AdSpruce has delivered millions of video adverts for some of the world’s biggest brands including Microsoft, IBM, Disney, Coca Cola, Vodafone, BBC and BMW.

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