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AdSpruce delivers rich-media mobile advertising to Vietnam - one of the fastest growing mobile markets

04-05-2016 12:27 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: AdSpruce

AdSpruce delivers rich-media mobile advertising to Vietnam -

Mobile video advertising industry leader, AdSpruce®, has upgraded its interactive mobile video adverts technology to better support interactive rich-media mobile adverts in Vietnam. This opens new premium inventory to brands and agencies and enables premium publishers to maximise their ad revenue through video and rich media ads.

Following 18 months of research and test campaigns across more than 2000 different devices and 500 million ad requests, AdSpruce has now enhanced its emerging markets technology platform to fully support the diverse Vietnamese mobile market - the 3rd-fastest growing industry in the world and the strongest growing smartphone market in Southeast Asia, delivering rich-media, video mobile ads from rural countryside areas to urban cities like Hanoi and Ho Chi Minh City.

Founder and CEO of AdSpruce, Ian Mullins says: “Vietnam is skipping the ‘PC trend’ and mobile is becoming the main device for internet use and mobile browsing. 96% of the population own a mobile device with the majority of smartphone owners using low-end, budget smartphones and 45% of people still owning a feature phone. We are the only company in the world that can deliver targeted, clickable, rich-media interactive ads on any device and also provide the tracking, viewability and measurement for brands to prove their Return On Ad Spend (ROAS). We believe the Vietnamese market represents a fantastic opportunity for brands to reach emerging class consumers in rural areas as well as affluent consumers in cities looking to spend money on luxury products.”

AdSpruce has developed technology to deliver mobile ads and target more mobile devices than its nearest competitor, ensuring the best-quality user experience on any device, anywhere. Such technology is great for targeting rapidly growing markets like Vietnam, where 3G connectivity is at its lowest in Southeast Asia (Ericson) and where over a third of consumers are using non-smartphone devices.

Despite obstacles surrounding connectivity issues, AdSpruce’s technology serves video ads without compromising on quality and ensures the best ad experience across all devices, bandwidth and operating systems. AdSpruce’s cloud-based video ad server infrastructure optimizes video delivery for any device worldwide and supports a range of 3rd-party tracking, including VAST and ad formats such as pre-roll, video banners, outstream, in-page and HTML5 interactive ads.

AdSpruce’s technology also includes a variety of targeting options along with in-depth reporting and analytics, allowing for goal-orientated ad campaigns to be conversion optimized, allowing advertisers to increase ad performance and analyze return on ad spend.

AdSpruce’s unique and proprietary programmatic mobile video advertising platform, combined with pioneering rich-media creative technologies and an ad server, delivers interactive video advertising to more devices than anyone else.

AdSpruce allows publishers to maximize the value of their mobile inventory by getting advertisers’ videos watched, tracked and programmatically executed. Positioned at the intersection of programmatic advertising, mobile video and HTML5 dynamic creative, AdSpruce uses its in-house developed ad serving technology, audience data and user-friendly video formats to increase viewer ad engagement, brand performance and publisher revenues. The world’s leading brands already trust AdSpruce to target, track, measure and deliver performance at speed and scale across the mobile web.

Differentiated by proprietary rich-media programmatic technology and an ad serving platform that can deliver interactive video ads to more than twice as many mobile devices as its nearest competitor enables AdSpruce to connect with audiences that no other ad tech company can reach. From low bandwidth feature phones in emerging markets like Vietnam, Indonesia, India and Brazil to 4G smartphones in New York, London and Singapore, AdSpruce delivers the highest possible video quality and beautiful rich-media advertising experiences.

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