AdSpruce announce the release of Outstream Mobile Video 2.0 with advanced interactivity for advertisers in response to the growing demand for mobile video advertising
Unlike instream advertising which places video ads within a video stream like pre-roll adverts, outstream video advertising places ads outside their usual placement. Appearing within the content of the page such as between two paragraphs or within a news feed, outstream video adverts appear less intrusive through offering an ad experience with native-like qualities.
AdSpruce has enhanced their outstream video advertising formats, improving on interactive functionality, creative options and user experience. On the user scrolling the mobile web page, an ad will come into view within the content of the page, automatically playing a video advert. This gives the user the opportunity to engage, however, if they continue to scroll, the ad will stop playing and can be scrolled out of view. Ultimately, AdSpruce’s outstream video advertising solution has been developed with the user in mind. The user is not forced to watch the ad and when playing, the ad does not interrupt the user’s activity.
CEO of AdSpruce, Ian Mullins, said “AdSpruce’s unique and proprietary programmatic mobile video advertising platform, combined with pioneering rich-media creative technologies delivers interactive video advertising to more devices than anyone else. With much talk in the industry about the need for more engaging creative and less intrusive advertising, AdSpruce has developed the next generation of outstream adverts. Advertisers have complete creative control over what the user is presented with, whether they create a video-only ad or an ad combining video and interactive HTML5, with the aim to increase engagement and click-throughs. Not only is the user experience improved, but advertisers and brands are offered guaranteed performance through combining engaging rich-media ads, viewability, targeting and effective calls to action.”
Positioned at the intersection of programmatic advertising, mobile video and HTML5 dynamic creative, AdSpruce uses proprietary ad serving technology to deliver mobile ads to more than twice as many devices as their nearest competitor, allowing them to reach audiences no other ad technology can.
######################### END #########################
AdSpruce is a mobile video ad tech company providing software and services for publishers to maximize the value of their mobile inventory by getting advertisers’ videos watched, tracked and programmatically executed. Positioned at the intersection of programmatic advertising, mobile video and HTML5 dynamic creative, AdSpruce uses its in-house developed ad serving technology, audience data and user-friendly video formats to increase viewer ad engagement, brand performance and publisher revenues. The world’s leading brands already trust AdSpruce to target, track, measure and deliver performance at speed and scale across the mobile web.
Differentiated by proprietary rich-media programmatic technology and an ad serving platform that can deliver interactive video ads to more than twice as many mobile devices as its nearest competitor, AdSpruce enables advertisers to connect with audiences that no other ad tech company can reach. From low bandwidth feature phones in emerging markets like Vietnam, Indonesia, India and Brazil to 4G smartphones in New York, London and Singapore, AdSpruce delivers the highest possible video quality and beautiful rich-media advertising experiences. www.adspruce.com
6 Dylan Thomas Centre
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release AdSpruce announce the release of Outstream Mobile Video 2.0 with advanced interactivity for advertisers in response to the growing demand for mobile video advertising here
News-ID: 332701 • Views: 624
More Releases from AdSpruce
AdSpruce reinvents mobile video advertising in Singapore with outstream, native …
Mobile video advertising industry leader, AdSpruce®, has upgraded its mobile video technology to locally adserve high-quality outstream, native and rich-media video ads with more interactive options than any other Supply Side Platform. Throughout 2016, AdSpruce has been focusing much of its attention on the Southeast Asian markets, in particular emerging mobile-first markets such as Vietnam, Indonesia and the Philippines. In an attempt to reach the most mobile-first countries in the
AdSpruce delivers rich-media mobile advertising to Vietnam - one of the fastest …
Mobile video advertising industry leader, AdSpruce®, has upgraded its interactive mobile video adverts technology to better support interactive rich-media mobile adverts in Vietnam. This opens new premium inventory to brands and agencies and enables premium publishers to maximise their ad revenue through video and rich media ads. Following 18 months of research and test campaigns across more than 2000 different devices and 500 million ad requests, AdSpruce has now enhanced
AdSpruce brings mobile ad interactivity to feature phones and phones with poor c …
Mobile video ad tech industry leader, AdSpruce®, enhances its ad platform to allow advertisers to dynamically target, deliver and track interactive video and rich media ad campaigns on low-end feature phones and any device with low connectivity. This is enabling advertisers to reach emerging-class consumers in the rural areas of Southeast Asia, India, LATAM and Africa, covering many of the fastest growing mobile markets worldwide. Southeast Asia is an area
New Full-Page Takeover offers massive branding and performance options
Mobile video advertising industry leaders, AdSpruce®, have developed a brand new mobile ad spot which provides the advertiser with guaranteed viewability and engagement whilst at the same time adhering to what the consumer wants by giving them the opportunity to skip or close the ad instantly. The Full-Page Takeover is a high-visibility ad spot which allows advertisers to use the whole of the user's primary mobile phone screen to convey a
More Releases for HTML5
HTML5 App Development for Mobile Device-driven World
HTMLPanda is a pre-eminent name in the arena of mobile and web app development. Owing to its qualified web app experts, the company has attained top-notches in creating mobile applications that work across multiple platforms. We have got extensive experience and expertise in delivering HTML5 app development services for designing apps that are well-rendered across desktops, laptops and smartphones. With extensive experience in creating high-performance, feature-packed native mobile apps for
dinCloud Announces First HTML5 Powered Hosted Virtual Desktop
Users Can Now Access Cloud Desktops through Chrome Browser LOS ANGELES, CA – February 19, 2014 – dinCloud, a cloud services provider that helps businesses rapidly migrate to the cloud through business provisioning, today launched webHVD, a hosted virtual desktop (HVD) solution which leverages HTML5. Fast, secure, and easy to deploy, webHVD is a clientless web application extension, powered by HTML5 in Google’s Chrome browser, that runs on Windows, Mac OS
Avolution launch hosted HTML5-based service, ABACUS® Intelligence On-Demand™
Avolution, developer and supplier of software solutions for IT strategy, planning and enterprise modelling, today announced the launch of a new hosted service. HTML5-based and platform agnostic, ABACUS Intelligence On-Demand addresses the needs of business and IT decision makers to view up-to-date information on corporate resources whenever it’s needed, via a hosted, web-based service. ABACUS Intelligence links directly to a customer’s ABACUS repository, enabling dynamic views of their
Dot Com Infoway Publishes Infographic Explaining HTML5
Dot Com Infoway’s infographic sheds new light on HTML5 – a must-read for anyone in the IT industry. Chennai, Tamil Nadu, India - Dot Com Infoway (DCI) has published a new infographic explaining the history, features, and capabilities of the next stage of HTML – HTML 5. The new markup language is the next stage of HTML development and its release is currently causing much excitement and furor within the web
Dynamax spices up digitalsignage.NET with a HTML5 flavour