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AdSpruce reinvents mobile video advertising in Singapore with outstream, native and rich-media ads.

04-27-2016 12:48 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: AdSpruce

AdSpruce reinvents mobile video advertising in Singapore with

Mobile video advertising industry leader, AdSpruce®, has upgraded its mobile video technology to locally adserve high-quality outstream, native and rich-media video ads with more interactive options than any other Supply Side Platform.

Throughout 2016, AdSpruce has been focusing much of its attention on the Southeast Asian markets, in particular emerging mobile-first markets such as Vietnam, Indonesia and the Philippines. In an attempt to reach the most mobile-first countries in the world, AdSpruce has enhanced its video serving technology to deliver a wide variety of interactive, HTML5 ad formats to Singapore, which currently has one of the highest smartphone penetration rates in the world.

Outstream video advertising has received a welcoming reception from brands and advertisers alike due to its native-like qualities and value in terms of engagement, brand awareness and purchase intent. Visible for 25% longer than instream ads and offering 10% increase in brand lift, outstream video ads are proving to be more effective than other ad foramts. By opening up this ad formats to Singapore, an extremely lucrative market for brands, advertisers are able to deliver their brand message, without compromising on user-experience.

Singapore is a well-connected country with 3G and 4G coverage currently at 99% and 98% respectively. Singapore also has an impressive 8.2 million mobile connections and 96% of the country own at least one mobile device - the vast majority of these being smartphones (88%). With such strong connectivity, AdSpruce’s outstream video ads are guaranteed to be served at the highest quality, enhancing and improving the mobile ad experience for consumers in Singapore.

Founder and CEO Ian Mullins said “Singapore is an extremely well connected market that enables the most advanced HTML5 creative and storytelling opportunities for brands. AdSpruce’s advanced technology enables advertisers to deliver premium quality interactive mobile ads and at the same time provides the tracking, viewability and measurement for brands to prove their Return On Ad Spend (ROAS). AdSpruce’s HTML5 Ad Studio enables brands to reach and engage with premium consumers interested in luxury products.”

AdSpruce’s cloud-based video ad server infrastructure optimizes video delivery for any device worldwide and supports a range of 3rd-party tracking, including VAST and ad formats such as pre-roll, video banners, outstream, in-page and HTML5 interactive ads. AdSpruce’s technology also includes a variety of targeting options along with in-depth reporting and analytics, allowing for goal-orientated ad campaigns to be conversion optimized, allowing advertisers to increase ad performance and analyze return on ad spend.

About AdSpruce

AdSpruce allows publishers to maximize the value of their mobile inventory by getting advertisers’ videos watched, tracked and programmatically executed. Positioned at the intersection of programmatic advertising, mobile video and HTML5 dynamic creative, AdSpruce uses its in-house developed ad serving technology, audience data and user-friendly video formats to increase viewer ad engagement, brand performance and publisher revenues. The world’s leading brands already trust AdSpruce to target, track, measure and deliver performance at speed and scale across the mobile web.

Differentiated by proprietary rich-media programmatic technology and an ad serving platform that can deliver interactive video ads to more than twice as many mobile devices as its nearest competitor enables AdSpruce to connect with audiences that no other ad tech company can reach. From low bandwidth feature phones in emerging markets like Vietnam, Indonesia, India and Brazil to 4G smartphones in New York, London and Singapore, AdSpruce delivers the highest possible video quality and beautiful rich-media advertising experiences.

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