Press release
Utopolis cinema a hotspot ahead in technology
Bluetooth hotspots at the entrance
For the launch of Shreck The Third, Utopolis wanted to attrack the young and the families to come to see the new Dream Works movie. The objective is to reach as much people as possible when they arrive at the entrance near the cashdesk. Therefore, the area is equipped of several hoptspots organized in a local network and airing not only wallpapers but also a trailer of this family movie and coupon. Families, kids and young viewers have the opportunity to keep the trailer with them and to take benefit of a wonderfull diamond offered when buying popcorn and CocaCola sofdrink
Among different potential partners, Alterwave was selected thanks to its premium services offering recognition of each mobile handset, sending of adapted content according to the size of the mobile, identification of the handset which is prompted avoiding to re-send the same message to the same person.
The action last during 4 weeks.
For futher information please contact
www.alterwave.com
www.utopolis.be
Bertrand Prignon
Sales & Marketing Manager
ALTERWAVE
Parc scientifique Crealys
rue Jean Sonet, 21/3
5032 Gembloux
Belgium-Belgique-België
Tel: +32.495.55.10.40
Fax: +32.2.403.47.52
www.alterwave.com
Alterwave deliver solution for Interactive Mobile Marketing
Alterwave is pionneer in Bluetooth technology for Mobile Marketing and develop products and services to increase interactive communication with consumers. Alterwave can propose a large range of possibilities to re-enforce your brand visibility during events, fairs, congress or on a longer period. Contents could be downloaded or uploaded for free at any moment.
Thanks to Alterwave technologies you can sent to any mobile devices: images, wallpapers, videos, trailers, coupons, and many other elements which will engage the consumers in a new relationships with the brands.
Alterwave is based in Belgium but active all over Europe and is now investigating business developments in USA and Middle East countries.
For further information please refer to www.alterwave.com
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