openPR Logo
Press release

Utopolis cinema a hotspot ahead in technology

08-13-2007 05:37 PM CET | IT, New Media & Software

Press release from: Alterwave

Bluetooth hotspots at the entrance

Bluetooth hotspots at the entrance

Utopolis cinema ask Alterwave to sustain release of Shreck The Third with bluetooth communication

For the launch of Shreck The Third, Utopolis wanted to attrack the young and the families to come to see the new Dream Works movie. The objective is to reach as much people as possible when they arrive at the entrance near the cashdesk. Therefore, the area is equipped of several hoptspots organized in a local network and airing not only wallpapers but also a trailer of this family movie and coupon. Families, kids and young viewers have the opportunity to keep the trailer with them and to take benefit of a wonderfull diamond offered when buying popcorn and CocaCola sofdrink
Among different potential partners, Alterwave was selected thanks to its premium services offering recognition of each mobile handset, sending of adapted content according to the size of the mobile, identification of the handset which is prompted avoiding to re-send the same message to the same person.
The action last during 4 weeks.

For futher information please contact

Bertrand Prignon
Sales & Marketing Manager
Parc scientifique Crealys
rue Jean Sonet, 21/3
5032 Gembloux
Tel: +32.495.55.10.40
Fax: +32.2.403.47.52

Alterwave deliver solution for Interactive Mobile Marketing
Alterwave is pionneer in Bluetooth technology for Mobile Marketing and develop products and services to increase interactive communication with consumers. Alterwave can propose a large range of possibilities to re-enforce your brand visibility during events, fairs, congress or on a longer period. Contents could be downloaded or uploaded for free at any moment.
Thanks to Alterwave technologies you can sent to any mobile devices: images, wallpapers, videos, trailers, coupons, and many other elements which will engage the consumers in a new relationships with the brands.
Alterwave is based in Belgium but active all over Europe and is now investigating business developments in USA and Middle East countries.
For further information please refer to

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Utopolis cinema a hotspot ahead in technology here

News-ID: 25716 • Views: 1830

More Releases from Alterwave

Bluetooth flyers in Utoplis movie theaters
From today, the international movie theaters chain Utopolis opens a new communication channel with their visitors. Visitors can download movie trailers on their mobile phones for free via Bluetooth from the hotspots provided by Alterwave, the leader in proximity marketing and communication . "We pay great attention for our cinemas to give a warm and welcome feeling," explains Country Manager Stijn Vanspauwen. "With Bluetooth we can welcome each visitor individually
Batibouw - visitors informed via their mobile phones
A pioneer in the development of innovative applications using the wireless communications technology Bluetooth, the Belgian company Alterwave’s latest innovation offers Batibouw visitors free information about the fair directly on their mobile phones. Brussels, 28th February 2008 – The 49th international construction, renovation and interior finishings fair (Batibouw), which will be held at Heysel from 28th February to 9th March 2008, will also be a window for technology. Visitors using the
Music in the air with Fnac and Alterwave
From Les Eurockéennes to La Route du Rock festival, Fnac and Alterwave propose to the attendance information, games, and music to be downloaded freely on their mobile phonesLa Fnac, partner of the Eurockéennes of Belfort and La Route du Rock at Saint Malo, install, in its stand, Bluetooth hotspots giving the public the opportunity to receive free information from their mobile devices.Thanks to these hotspots, provided by Alterwave, everyone
Europe2 create interactive communication for the Video Game Festival in Paris
Lagardère Group ask Bluetouch Communication and Alterwave to sustain Europe 2 and Europe 2 TV for their first Bluetooth mobile marketing operation. Europe 2 and Europe 2 TV, partners of the video game festival at Paris-Est Montreuil (France), create an interactive event. The objective is to create a difference with a new communication channel perfectly in lign with the young mobile and techno freak generation. Alterwave and Bluetouch

All 5 Releases