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Music in the air with Fnac and Alterwave

11-19-2007 05:35 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Alterwave

Bluetooth hotspot

Bluetooth hotspot

From Les Eurockéennes to La Route du Rock festival, Fnac and Alterwave propose to the attendance information, games, and music to be downloaded freely on their mobile phonesLa Fnac, partner of the Eurockéennes of Belfort and La Route du Rock at Saint Malo, install, in its stand, Bluetooth hotspots giving the public the opportunity to receive free information from their mobile devices.Thanks to these hotspots, provided by Alterwave, everyone is able to receive animated program of the festival, free coupons on Fnac Music; the public is also able to participate to a large range of games proposed on Fnac.com. This new communication tool allows sending information at short notice while avoiding printing of expensive leaflets and with a reduced footprint on nature.

Bertrand Prignon
Sales & Marketing Manager
ALTERWAVE
Parc scientifique Crealys
rue Jean Sonet, 21/3
5032 Gembloux
Belgium-Belgique-België
Tel: +32.495.55.10.40
Fax: +32.2.403.47.52
www.alterwave.com

Alterwave deliver solution for Interactive Mobile Marketing
Alterwave is pioneer in Bluetooth technology for Mobile Marketing and develop products and services to increase interactive communication with consumers.

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