Press release
Europe2 create interactive communication for the Video Game Festival in Paris
Bluetooth zone at the entrance of the festival
Europe 2 and Europe 2 TV, partners of the video game festival at Paris-Est Montreuil (France), create an interactive event.
The objective is to create a difference with a new communication channel perfectly in lign with the young mobile and techno freak generation. Alterwave and Bluetouch Communication create Bluetooth zone at the entrance of the festival with the help of totems and pennants. Promogirls are there also to stimulate the attendance and generate buzz around the event.
Technically the challenge is high: send 2 videos of 600K and coupons to more than 30.000 people.
The key facts of the operation are: to create innovation in communication channel used; to communicate about Europe2 and Europe2 TV "Next Gen" broadcast; to broadcast some international news about video games and to give an interactive touch during the festival.
The success is outstanding with more than 6000 contents sent for free.
Bertrand Prignon
Sales & Marketing Manager
ALTERWAVE
Parc scientifique Crealys
rue Jean Sonet, 21/3
5032 Gembloux
Belgium-Belgique-België
Tel: +32.495.55.10.40
Fax: +32.2.403.47.52
www.alterwave.com
Alterwave deliver solution for Interactive Mobile Marketing
Alterwave is pioneer in Bluetooth technology for Mobile Marketing and develop products and services to increase interactive communication with consumers.
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