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Press Releases from Alterwave (10 total)

Bluetooth flyers in Utoplis movie theaters

From today, the international movie theaters chain Utopolis opens a new communication channel with their visitors. Visitors can download movie trailers on their mobile phones for free via Bluetooth from the hotspots provided by Alterwave, the leader in proximity marketing and communication . "We pay great attention for our cinemas to give a warm and welcome feeling," explains Country Manager Stijn Vanspauwen. "With Bluetooth we can welcome each visitor individually

Batibouw - visitors informed via their mobile phones

A pioneer in the development of innovative applications using the wireless communications technology Bluetooth, the Belgian company Alterwave’s latest innovation offers Batibouw visitors free information about the fair directly on their mobile phones. Brussels, 28th February 2008 – The 49th international construction, renovation and interior finishings fair (Batibouw), which will be held at Heysel from 28th February to 9th March 2008, will also be a window for technology. Visitors using the

Music in the air with Fnac and Alterwave

From Les Eurockéennes to La Route du Rock festival, Fnac and Alterwave propose to the attendance information, games, and music to be downloaded freely on their mobile phonesLa Fnac, partner of the Eurockéennes of Belfort and La Route du Rock at Saint Malo, install, in its stand, Bluetooth hotspots giving the public the opportunity to receive free information from their mobile devices.Thanks to these hotspots, provided by Alterwave, everyone

Europe2 create interactive communication for the Video Game Festival in Paris

Lagardère Group ask Bluetouch Communication and Alterwave to sustain Europe 2 and Europe 2 TV for their first Bluetooth mobile marketing operation. Europe 2 and Europe 2 TV, partners of the video game festival at Paris-Est Montreuil (France), create an interactive event. The objective is to create a difference with a new communication channel perfectly in lign with the young mobile and techno freak generation. Alterwave and Bluetouch

The Silver Surfer fly over Belgium and attack JCDecaux street furniture with Alt …

The 4 Fantastic are back in the streets and, thanks to Alterwave technology, the public have the opportunity to download freely wallpapers and trailers on their mobile phones. JCDecaux Belgium ask Alterwave to install Bluetooth hotspots in their street furniture in order to reinforce the impact of the 4 Fantastic campaign in the main cities of Belgium: Brussels, Antwerpen, Liège and Oostende. 4 bluetooth hotspots were installed in the street furniture, located

Utopolis cinema a hotspot ahead in technology

Utopolis cinema ask Alterwave to sustain release of Shreck The Third with bluetooth communication For the launch of Shreck The Third, Utopolis wanted to attrack the young and the families to come to see the new Dream Works movie. The objective is to reach as much people as possible when they arrive at the entrance near the cashdesk. Therefore, the area is equipped of several hoptspots organized in a

Blue sky over Le Bourget

In collaboration with AWEX and VO Communication, Bluetooth hotspots are installed in the well-known International Paris Air Show at Le Bourget to promote areospace plus-points of Belgium. The 47th International Paris Air Show – Le Bourget, which closed on 24 June, has set new record with more than 153,920 trade visitors, i.e. 12% more than in 2005. The Show clearly remains popular with the general public as 160,000 visitors flocked to

Puppets go hi-tech on Avenue Q

The puppets of Avenue Q have been conducting a unique experiment with Bluetooth technology from Square Group and Alterwave. A special device, provided by Square Group, has been installed at the Noel Coward Theatre, which detects passers-by who have an active Bluetooth gadget and offers a free video clip from the popular puppet show. In the first seven days of the experiment an astonishing 9595 active Bluetooth devices were detected and 703

Mobistar first to launch interactive communication via Bluetooth with JCDecaux

Today Mobistar, in cooperation with Sony Ericsson, is launching an innovating campaign in eight major Belgian cities using the new interactive Bluetooth technology of JCDecaux Innovate. All Bluetooth users can benefit from a unique one-week offer allowing them to receive free of charge a Christina Aguilera ringtone if they are within 30 metres of an Abribus. With this Abribus campaign Mobistar is taking the road of permission marketing. Today Mobistar is

The aura of Porsche within reach of mobile phones

During the summer, the communication agency DDB, the company JCDecaux, specialized in urban furniture, and the company Alterwave specialized in proximity marketing via Bluetooth, have set up the first mupy (standalone advertising panel) allowing the free download of a mobile phone ringtone, especially recorded for the fans of Porsche cars. People passing by the poster within a range of 10 meters are invited to take away in their mobile phone a