Press release
Batibouw - visitors informed via their mobile phones
Brussels, 28th February 2008 – The 49th international construction, renovation and interior finishings fair (Batibouw), which will be held at Heysel from 28th February to 9th March 2008, will also be a window for technology. Visitors using the footbridge that crosses the Chaussée Romaine and links the exhibition area car parks, will be welcomed by messages sent directly to their mobile phones thanks to Bluetooth technology. It was the Belgian company Alterwave who developed this new technology at the request of Batibouw organisers.
Sent free of charge to visitors whose mobile phones are equipped with Bluetooth technology, the information is transmitted via terminals placed in the entrance hall just after the footbridge. An initial animated message welcomes visitors and suggests they visit Build-It, a new exhibition area dedicated to the software programs used in construction. Thanks to the data provided by Be-Mobile, other messages will allow visitors to follow traffic conditions in the Brussels region and on the Ring in real time.
Set up in collaboration with the company Fisa, which is organising the fair, and the Belgian company Alterwave, this device is just the beginning of a real revolution in consumer interaction within the framework of events the size of Batibouw. These types of terminals will allow all sorts of information to be sent: images, videos, music files, maps, traffic or weather information, coupons and even data distributed via RSS feed (Really Simple Syndication).
Bertrand Prignon
Sales & Marketing Manager
ALTERWAVE
Parc scientifique Crealys
rue Jean Sonet, 21/3
5032 Gembloux
Belgium-Belgique-België
Tel: +32.495.55.10.40
Fax: +32.2.403.47.52
www.alterwave.com
Alterwave, the champion of interactive mobile marketing. A pioneer in Bluetooth technology, Alterwave is a Belgian company based in Gembloux, which develops products and services that strengthen interactive communication with consumers. Alterwave offers companies complete solutions (hardware and software) in order to interact in the best way possible with the end customer. The contents sent or received can be fixed images, animated images, coupons with a unique number, videos or specific applications. Thanks to the software programs elaborated by Alterwave’s engineers, the contents are always adapted to the format of the customers’ mobile devices
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Batibouw - visitors informed via their mobile phones here
News-ID: 39088 • Views: …
More Releases from Alterwave
Bluetooth flyers in Utoplis movie theaters
From today, the international movie theaters chain Utopolis opens a new communication channel with their visitors. Visitors can download movie trailers on their mobile phones for free via Bluetooth from the hotspots provided by Alterwave, the leader in proximity marketing and communication . "We pay great attention for our cinemas to give a warm and welcome feeling," explains Country Manager Stijn Vanspauwen. "With Bluetooth we can welcome each visitor individually…
Music in the air with Fnac and Alterwave
From Les Eurockéennes to La Route du Rock festival, Fnac and Alterwave propose to the attendance information, games, and music to be downloaded freely on their mobile phonesLa Fnac, partner of the Eurockéennes of Belfort and La Route du Rock at Saint Malo, install, in its stand, Bluetooth hotspots giving the public the opportunity to receive free information from their mobile devices.Thanks to these hotspots, provided by Alterwave, everyone…
Europe2 create interactive communication for the Video Game Festival in Paris
Lagardère Group ask Bluetouch Communication and Alterwave to sustain Europe 2 and Europe 2 TV for their first Bluetooth mobile marketing operation.
Europe 2 and Europe 2 TV, partners of the video game festival at Paris-Est Montreuil (France), create an interactive event.
The objective is to create a difference with a new communication channel perfectly in lign with the young mobile and techno freak generation. Alterwave and Bluetouch…
The Silver Surfer fly over Belgium and attack JCDecaux street furniture with Alt …
The 4 Fantastic are back in the streets and, thanks to Alterwave technology, the public have the opportunity to download freely wallpapers and trailers on their mobile phones.
JCDecaux Belgium ask Alterwave to install Bluetooth hotspots in their street furniture in order to reinforce the impact of the 4 Fantastic campaign in the main cities of Belgium: Brussels, Antwerpen, Liège and Oostende.
4 bluetooth hotspots were installed in the street furniture, located…
More Releases for Bluetooth
Bluetooth Stereo Headset Market
Bluetooth Stereo Headset Market Overview
For computer or other audio applications, where the sources offer two-channel output, stereo headsets are the norm; use of a headset instead of headphones allows use for communications (usually monaural) in addition to listening to stereo sources. Virtual surround headsets feature ear cups that cover the entire ear.
This report provides a deep insight into the global Bluetooth Stereo Headset market covering all its essential aspects. This…
Advancements In Bluetooth Technology In The Stereo Bluetooth Earbuds Market Tren …
Which drivers are expected to have the greatest impact on the over the stereo bluetooth earbuds market's growth?
The rise in the work-from-home model is anticipated to fuel the expansion of the stereo bluetooth earbuds market. This model allows individuals to carry out their employment responsibilities remotely, often from their homes, rather than having to travel to a physical workspace. Various reasons, such as cost reductions, health benefits, and pandemic-driven factors,…
Key Bluetooth Low Energy Devices Market Trend for 2025-2034: Innovative Bluetoot …
What Is the Future Outlook for the Bluetooth Low Energy Devices Market's Size and Growth Rate?
The market size for bluetooth low energy devices has experienced robust growth in the past few years. This market is predicted to expand from $23.8 billion in 2024 to $25.01 billion in 2025, with a compound annual growth rate (CAGR) of 5.1%. The previously observed growth can be credited to the rise in Internet of…
Bluetooth Modules Market Report 2018: Segmentation by Type (Bluetooth Low Energy …
Global Bluetooth Modules market research report provides company profile for Texas Instruments, Fujitsu, Hosiden, STMicroelectronics, Laird, Taiyo Yuden, Murata, Qualcomm, Intel, Broadcom, Panasonic and Others.
This market study includes data about consumer perspective, comprehensive analysis, statistics, market share, company performances (Stocks), historical analysis 2012 to 2017, market forecast 2018 to 2025 in terms of volume, revenue, YOY growth rate, and CAGR for the year 2018 to 2025, etc. The report…
COSEC Bluetooth based Access Control
Mobile phones have integrated as an essential element in our day-to-day life. Presently, along with swift communication, it is tremendously used for Payment of Bills, E-commerce Shopping, Health Monitoring, GPS Navigation and more. A similar progressive trend is observed with access control, which initiated with RFID Cards, then expanded with biometrics and now it is being enhanced with advanced mobile credentials like Bluetooth.
Matrix offers gesture based identification of users.…
Global Bluetooth in Automotive Market
Bluetooth in Automotive Market: Introduction
Bluetooth is a technology in which wireless exchange of data from two devices (mobile and fixed) takes place and is used for creating personal area networks (PAN). Bluetooth was invented by Ericsson in 1994. It can connect many devices at the same time, avoiding the synchronization issues. Bluetooth is managed by Bluetooth Special Interest Group (SIG), present in various fields namely telecommunication, computing & networking and…
