Press release
Faster planning possibility in the north of Germany
View of the new distribution-planning tool of BETA-Werbung
The online appearance, accessible under beta-werbung.de has not only been brought to meet the most modern technical requirements but to meet the current needs of the customers as well.
As a leading company in the distribution of brochures and advertising material in Lower Saxony, BETA-Werbung trusts the solution of the MapChart GmbH.
“Geomarketing develops to be one of the most important quality criteria in our industry sector as customers demand a high level of spatial planning-expertise.” Says Bernd Taube, CEO of BETA-Werbung GmbH in Oldenburg. He continues: “We have included the MapChart solution on our homepage to involve our customers faster, more precise and more transparent into the planning and execution of their advertising campaigns.”
The map makes it possible to select an individual distribution area for a marketing campaign on the level of postcodes. Inquiries that are posed through that solution can be deposited immediately with more specific details by the direct-marketing specialists of BETA-Werbung.
The new inquiry-tool is available under www.beta-werbung.de/verteilung.
The company BETA-Werbung, which is a member of the WVO Verbund e. V. as well as in the Deutschen Direktmarketingverband e. V. has decided to include this interactive distribution planning into its website to secure an advantage to competitors and to avoid media breaks. An essential criterion was for Mr. Taube to adapt the solution consequently to the new layout of the homepage www.beta-werbung.de.
MapChart Stage ASP is a map-based service with which the company hosts Software and map-data from MapChart GmbH to make them accessible on their website.
Therefore customers are able to plan their distributions anytime on Germany-wide, street-precise maps and to send them directly to the distribution-specialists of BETA-Werbung.
About BETA-Werbung GmbH:
Since 10 years BETA-Werbung, which has its headquarters in Oldenburg, is one of the leading companies for door 2 door marketing in Lower Saxony. The specialised deliverers distribute advertising material area-wide between the rivers Weser and Ems and they are also able to make deliveries nationwide with the aid of co-operation partners. The quality criteria of the company include an individual and high-class consultancy, the delivery through resident deliverers as well as an inspection after each campaign. The capability profile of BETA-Werbung includes the planning of the distribution campaigns as well as the distribution itself of brochures, catalogues, samples and much more.
www.beta-werbung.de
Media contact
MapChart GmbH
Werdauer Straße 1-3
D-01069 Dresden
Sebastian Mitter
Tel : +49 (0) 1 80 5 00 95 50
Fax :+49 (0) 1 80 5 00 96 60
e-mail: presse@mapchart.com
About MapChart.com:
MapChart GmbH is the operator of the first international, web-based Geomanagement system – the MapChart Manager. The interdisciplinary team from the areas of Media-design, Informatics, Mapping Geography, Marketing and Statistics has been developing the innovative and multiply awarded portal MapChart.com since 2004. The technologies rely completely on proprietary development or on open-source-elements. Together with international partners from the area of providers of market- and geo-data it has been possible to develop and launch the E-Commerce platform MapChart.com together with a tool to develop maps as a basis for company-related area-based decision successfully in 2005.
The most recent member of the ever-growing dynamic product range is the MapChart Store, a customer-oriented marketplace for market- and geo-data. The MapChart GmbH generally focuses on developing software (Geomatics), the trade of geo- and market-data, Geomarketing and Consulting.
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