Leaflet distribution online - new solution for spatial direct marketing in Berlin

Reklame Beckmann is the first enterprise in the sector of door-drop-marketing in Germany to introduce a micro-geographic planning-tool on the basis of the microm - market-cells.
This flexible online Business-GIS is from now on available for customers on the homepage of Reklame Beckmann.

As a successful and innovative company in the area of leaflet distribution with its headquarters in Berlin, Reklame Beckmann allows its customers not only to plan the distribution of their leaflets themselves but also to coordinate the plan directly with the direct-distribution-specialists of Reklame Beckmann.

On the homepage of the distribution enterprise, customers and interested parties can now plan the direct distribution of their promotion material with the aid of an interactive map, implemented by MapChart.com. Therefore it is much easier for the customers to manage, display and to commission their order. Up-to-date household data will be transmitted to the customer if desired in a counselling interview.

Beside the determination of the areas on the basis of postcodes Reklame Beckmann offers its customers the opportunity to plan on an even more precise scale. The distribution area may be planned exactly on the base of market-cells by the microm Mikromarketing –Systeme und Consult GmbH in the area of Berlin and Brandenburg.
Therefore it is now possible for the first time to offer detailed structures to direct customers.

Mrs. Viola Kaufmann, CEO of Reklame Beckmann, says: “This precise planning on the level of market cells allows a 15- times more accurate planning as on the level of postcodes.”

Reklame Beckmann trusts the repeatedly proven solution of MapChart GmbH, which is the leading solution for interactive request-management in the area of brochure- and leaflet-distribution.
As Geomarketing is an ever-stronger criteria in door-drop-marketing, companies of this business sector will be using this tool increasedly to involve their customers directly into the process of planning and also to avoid media disruptions.

Reklame Beckmann has decided to utilise the leasing-model MapChart Stage ASP. With this, map-data and Software are being hosted at MapChart.com and put at the disposal of the customers on the homepage of the company. Thus interested parties and customers are able to plan anytime on nationwide maps that are up-to-date and precise.

You can find this interactive planning tool on the homepage of Reklame Beckmann.

About Reklame Beckmann

Since 1950 Reklame Beckmann is among the most prestigious companies of door-drop-marketing in Berlin.
The enterprise distinguishes itself from others through the high rate of the distributions, the perfect price/quality ratio and the usage of the most current computing systems (I. e. Geomarketing).
Reklame Beckmann doesn’t just distribute leaflets on a grand scale, but attends to smaller print runs reliably, from a number of 1,000 onwards.

Further information can be found online at www.reklame-beckmann.de

About MapChart GmbH

MapChart.com, the web-geomanagement system of the MapChart GmbH, is based on the idea, to provide, publish and analyze spatial market research data and sociodemographic data (geodata), online, transparent and „easy-to-use“. The online-platform is including appropriate tools, to visualize market and business data in digital maps. By the evaluation, the perception and the analysis of the data, decision makers can detect spatial complexities and market potentials faster. Therefore strategic decisions based on spatial market knowledge are more reliable and easier to realize. For example marketing professionals can visualize their customers (turnover, scoring, value) in a business map, can localize their target group and can join these received information for an optimized media campaign planning. MapChart.com is a one-of-a-kind decision guidance for spatial questions in respect of business planning and controlling.

Further information can be found online at www.mapchart.com

Media contact
MapChart GmbH
Werdauer Straße 1-3
D-01069 Dresden
Sebastian Mitter

Tel : +49 (0) 1 80 5 00 95 50
Fax :+49 (0) 1 80 5 00 96 60
e-mail: presse@mapchart.com

This release was published on openPR.