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Press release

Blue sky over Le Bourget

07-19-2007 01:01 PM CET | Media & Telecommunications

Press release from: Alterwave

In collaboration with AWEX and VO Communication, Bluetooth hotspots are installed in the well-known International Paris Air Show at Le Bourget to promote areospace plus-points of Belgium.
The 47th International Paris Air Show – Le Bourget, which closed on 24 June, has set new record with more than 153,920 trade visitors, i.e. 12% more than in 2005.
The Show clearly remains popular with the general public as 160,000 visitors flocked to Le Bourget airfield during the three days open to the public.
The objectives of Awex (Agence Wallonne pour l’Exportation) was to reach the visitors on a different and new way. Following the advices of Vo Communication, they decide to use the Bluetooth technology which perfectly suits to the profile of the visitors used to work with new communications technologies and devices such as PDA and Smartphones.
The Belgian pavillon hosted 52 Belgian companies and is equipped of 4 Bluetooth hotspots organised in LAN (Local Area Network) sending contents to the visitors which are immediately prompted when they arrive near the pavillon.
The content of the animated gif sent to the visitors is composed of a welcome banner, web addresses of the main associations which could guide the visitors interested by the Belgian aerospace capabilities and expertise: Awex, FIT (Flanders Investment Trade), Brussels Export, Sky Win (Aearospace Competitive Pole of Wallonia), Flag (Flemish Aerospace Group) and Gebecoma (Belgian Aerospace Industries Association).
During 5 days, more than 2000 visitors have the opportunity to receive Vcards and animated gif without any ecological foot print and papers waste. The business community is very responsive to this new communication channel.

Alterwave is the specialist in Bluetooth Interactive Mobile Marketing.
Alterwave provide services all over Europe.

Crealys Scientific Park
rue Jean Sonet, 21/3
5032 Gembloux
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