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Versatile CORDURA® Denim Fabric Adds Durable and Stylish Appeal to New Deane Apparel for Workwear

10-23-2012 08:37 PM CET | Leisure, Entertainment, Miscellaneous

Press release from: CORDURA(R) Brand

/ PR Agency: Howard, Merrell & Partners
WICHITA, Kan. – October 18, 2012 – Powered by CORDURA® Denim fabric, Deane Apparel’s new Urban Deane Denim short and Jean bring stylish durability to men’s workwear apparel. Known for its exceptional abrasion resistance over traditional 100 percent cotton denim, the fabric featured in the Urban Deane CORDURA® Denim fabric Short and Urban Deane CORDURA® Denim fabric Jean offers a fashionable alternative to the regular workwear pant style without sacrificing durability and comfort.

The Urban Deane CORDURA® Denim fabric short and jean also add new features to the classic-fit, five-pocket jean. The double-hem patches protecting areas of high wear help extend the life of the trouser, knee pleats add strength and comfort when kneeling, and wide belt loops support heavy belts. Influenced by fashion trends in the market, Deane Apparel’s new Urban collection, made with CORDURA® Denim fabric, offers the workwear industry trend-conscious styling, complete with hardwearing attributes.

“When we began sourcing a fabric for this product, the most important needs were better colour retention, longevity and strength versus standard 100 percent cotton denim,” said Emma Aiaraisa, product development manager at Deane Apparel. “It needed to withstand constant and heavy usage. INVISTA’s CORDURA® Denim fabric was the obvious choice to meet each one of these needs, and we’ve been extremely pleased with the outcome of the product.”

Celebrating 45 years of durability, CORDURA® fabrics have been chosen repeatedly by workwear companies seeking to develop high performance apparel for harsh work environments. Deane Apparel’s new Urban workwear offerings with CORDURA® Denim fabric offer enhanced functionality and are designed to withstand tough working conditions, without sacrificing everyday style and comfort.

“Workers rely on garments that offer long-lasting and high-performing durability,” said Cindy McNaull, global CORDURA® brand and marketing director. “CORDURA® Denim fabric has the look, comfort and feel of traditional cotton denim, but provides exceptional strength and durability, which is ideal for the rigours of the workwear industry.”

Additional key benefits of CORDURA® Denim fabric include:
• Exceptional abrasion resistance – Four times more resistant to abrasion than standard 100 percent cotton denim fabric (*)
• The heritage of the CORDURA® brand, which has proven performance in many of the world’s toughest environments

For more information on Deane Apparel featuring CORDURA® Denim fabric, please visit www.deaneapparel.co.nz/. For more information about CORDURA® Denim fabric technology, please visit
http://cordura.com/en/fabric-technology/denim-fabric.html.

*2010 Martindale comparison testing based on 13.75 oz denim fabrics.

About Deane Apparel
Deane Apparel was initially established in Christchurch, New Zealand, in 1932 as a manufacturer of work wear. During its founding years, Deane Apparel manufactured garments for a variety of industries including school wear, army uniforms for World War II, farm clothing and retail wear for some of New Zealand’s best known brands. It was in the 1950’s that Deane’s work clothing gained brand pre-eminence among working New Zealanders with products such as the iconic Deane jean and overall. The early 1990’s saw Deane enter the uniform and corporate clothing market. With unprecedented growth Deane Apparel is now a major player in the Australasian market and is New Zealand’s largest marketer of uniforms and corporate wear. Deane Apparel is owned by the Steiner Corporation of Salt Lake City, USA. The Steiner Corporation is a fourth generation family owned company that generates revenue in excess of US$2 billion per annum. The Steiner Corporation’s principal business interests lie in industrial laundry and hygiene management, operating under the Alsco brand in the USA, Europe, Canada, Asia, Australia and New Zealand.
Visit us on: www.deaneapparel.co.nz or www.deaneapparel.com.au.

About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow on Facebook http://facebook.com/CORDURABrand, Twitter http://twitter.com/CORDURAbrand and YouTube http://youtube.com/CORDURAbrand.

About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.

# # #

Laura McAliley
Howard, Merrell & Partners
8521 Six Forks Road
Raleigh, NC 27615
919-844-2767

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