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CORDURA® Ballistic Fabric Adopted by Ricardo® Beverly Hills Luggage

03-07-2012 04:13 AM CET | Tourism, Cars, Traffic

Press release from: CORDURA(R) Brand

/ PR Agency: Howard, Merrell & Partners
WICHITA, Kan. – March 5, 2012 – INVISTA’s CORDURA® brand fabric, popularly known for its long-lasting performance, has been adopted by Ricardo® Beverly Hills for the Bel Aire Collection, designed with luxury and practicality in mind. Appearing at the Travel Goods Show, March 6 – 8 at the Las Vegas Convention Center Ricardo’s Bel Aire Collection consists of carry-on bags, business briefs, expandable upright suitcases and rolling garment bags, all constructed with durable CORDURA® fabrics.

“Today’s traveler needs luggage that can stand up to the tough world of traveling,” said Cindy McNaull, global CORDURA® brand and marketing director. “With the launch of the Bel Aire Collection, avid travelers can now sport luxury luggage with the durability and reliability that distinguishes CORDURA® fabrics.”

The Bel Aire collection features leather trim, deluxe packing features, and full interior lining. Available in pearl mink or black, each piece is constructed of CORDURA® Ballistic fabric for enhanced tear and abrasion resistance. In addition to the CORDURA® brand mantra of long-lasting durable fabric solutions, the collection is backed by Ricardo Beverly Hills' Performance Guarantee, which covers any damage, even if caused by airlines, for the first three years of ownership.

"We're proud to have teamed up with Invista,” said Jeff F. Dutra, executive vice president, Ricardo® Beverly Hills. “Their CORDURA® brand fabrics offer superior performance and represent a quality benchmark in the market place."

Packed with convenience inspired features, Ricardo’s Bel Aire Collection uses an Easy Grip™ pull handle system, made from aircraft grade aluminum for trouble-free operation. The smooth gliding multi-locking handle is ergonomically designed to help minimize fatigue. Each piece comes standard with wheels that are screwed instead of riveted, for easy replacement and extended life. Additionally, with help from the Super Guard™ Fabric Treatment, the durable CORDURA® fabric is stain and water-resistant to help keep luggage looking stylish and new.

Other features found throughout the Bel Aire collection include an adjustable add-a-bag strap, a TSA approved lock, removable garment carrier and zip-around expandability to increase the packing capacity with the pull of a zipper.

For more information about the Bel Aire Collection, or to learn more about Ricardo® Beverly Hills luggage, please visit www.ricardoluggage.com, or www.CORDURA.com.

About Ricardo® Beverly Hills
One of the largest luggage companies in the United States, Ricardo Beverly Hills is celebrating more than 30 years in business and is an acknowledged fashion leader and trendsetter in the luggage industry. Recently named in National Geographic's book, The Ten Best of Everything, the company remains committed to designing fresh, unique and innovative luggage collections that offer quality and value at affordable prices. Ricardo Beverly Hills was founded in 1978 by Richard Ricardo Gibbs, formerly a travel products salesman who identified a need for great looking luggage with superior performance capabilities. For more: www.ricardobeverlyhills.com.

About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.

About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.

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INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™.

Howard, Merrell & Partners
8521 Six Forks Road
Raleigh, NC 27615

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