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CORDURA® Denim, Duck and Naturalle™ Fabrics Accepted Into Material ConneXion’s Library of Innovative Materials

03-06-2013 02:36 PM CET | Fashion, Lifestyle, Trends

Press release from: CORDURA(R) Brand

/ PR Agency: Howard, Merrell & Partners
WICHITA, Kan. – March 5, 2013 – INVISTA’S CORDURA® Denim, Duck and Naturalle™ fabrics were recently voted into the world’s largest innovative materials library, Material ConneXion. Through a majority vote by a creative and materials professional panel, CORDURA® fabric was awarded three Certificates of Materials Excellence.

“The Material ConneXion library contains some of the most advanced and innovative materials in the world,” said Dr. Andrew H. Dent of Material ConneXion. “Our monthly jury comprised of experts from diverse fields selects the materials providing an impartial choice. The panel of experts recognizes high quality materials and we are pleased to have CORDURA® fabrics in our innovative collection.”

Material ConneXion will display the accredited CORDURA® brand fabrics in ten locations: New York, Bangkok, Beijing, Cologne, Daegu, Istanbul, Milan, Seoul, Shanghai and Skövde. In addition, a corresponding entry will be available via Material ConneXion’s online database providing a description of the materials. Fortune 500 companies, architects, designers and other textile-focused clientele rely on Material ConneXion’s library and consulting services.

“We are honored to be selected by such a prestigious materials library, Material ConneXion,” said Cindy McNaull, global CORDURA® brand marketing director. “Our fabrics are consistently chosen by outdoor, military, workwear, footwear, and performance apparel customers when durability counts. We are eager to expand our horizons and introduce our innovative, performance-driven CORDURA® fabrics to the design community through Material ConneXion’s extensive Library of Innovative Materials.”

The three CORDURA® brand fabrics selected for the Materials Library are:

• CORDURA® Naturalle™ fabric
Made with high-tenacity, full-dull nylon 6,6 fiber technology, CORDURA® Naturalle™ fabrics provide a natural, cotton-like hand and appearance with durable, long-lasting performance. CORDURA® Naturalle™ fabrics offer enhanced tear and abrasion resistance and are available in woven and knit constructions, including moisture management, DWR, laminates, as well as two and four way stretch technologies.
• CORDURA® Duck fabric
CORDURA® Duck fabrics are designed for clothing that requires an extremely comfortable yet durable and wearable fabric solution. CORDURA® Duck fabric can take the punishment inflicted at work or on the weekend, while also providing long lasting comfort.
• CORDURA® Denim fabric
Based on an intimate blend of cotton and INVISTA’S T420 nylon 6.6 fiber, CORDURA® Denim fabric helps hard-working jeans last longer. Jeans made with CORDURA® Denim fabric are exceptionally durable without compromising on comfort and style.

About Material ConneXion:
Material ConneXion (materialconnexion.com) is a global materials and innovation consultancy that helps companies create the products and services of tomorrow through smart materials and design thinking. Focused on delivering Innovation That Matters, Material ConneXion is the trusted advisor to Fortune 500s, and any forward-thinking company or government agency seeking a creative, competitive, or sustainable edge. With offices in New York, Milan, Cologne, Bangkok, Seoul, Daegu, Istanbul, Beijing, Shanghai and Skövde, Material ConneXion's international network of specialists provides a global, cross-industry perspective on materials, design, new product development, sustainability and innovation. Material ConneXion maintains the world's largest subscription-based Materials Library of over 7,000 innovative materials and processes-an indispensable asset to a wide audience of users.

About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates
and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.

About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global
trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.

# # #

Maria Martinat
Howard, Merrell & Partners
8521 Six Forks Road
Raleigh, NC 27615

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