openPR Logo
Press release

Durable CORDURA® Fabric Helps Bring Originality to Yoshida & Co. New 2012 Spring/Summer Collections

10-10-2012 11:31 AM CET | Leisure, Entertainment, Miscellaneous

Press release from: CORDURA(R) Brand

/ PR Agency: Howard, Merrell & Partners
WICHITA, Kan. – October 1, 2012 – Yoshida & Co., a Japan-based bag company, has recently adopted INVISTA’s CORDURA® brand fabric for three bags in the PORTER line that appeal to anyone from the business professional to the world traveler, and even to the on-the-go parent. The PORTER MUSETTE, PORTER DILL and PORTER FIT bags are each constructed with durable CORDURA® brand fabric making for a stylish yet practical bag.

“With 77 years in the bag industry, Yoshida & Co. has continued to actively challenge new designs by incorporating high-end performance and wide ranging design appeal,” said Cindy McNaull, global CORDURA® brand and marketing director. “With the use of CORDURA® brand fabric, Yoshida & Co. is able to choose from a wide variety of fabrics to create their fashion forward, style driven bags, without sacrificing durability.”

The PORTER MUSETTE shoulder tote bag was designed for casual use but can also be worn over the shoulders during cycling. The bag features cushioned pockets to hold tablet devices or laptops, additional multifunctional pockets, hip straps and a cushioned back panel. The PORTER MUSETTE is constructed of CORDURA® Classic fabric, has excellent strength-to weight performance and is designed for exceptional color fade, friction, and water resistance. The PORTER MUSETTE is available in black, khaki and navy.

The PORTER DILL PC case, part of the accessory series, is constructed of ripstop CORDURA® fabric making the bag light and friction resistant. Despite its simple look, the case has numerous pockets for easy storage and high usability, a perfect fit for the avid traveler or busy business professional. Designed to hold a slim laptop or tablet, the case –available in black – also has front pockets with gussets to hold accessories such as a computer mouse and/or adapters.

The PORTER FIT carry pouch can be used to connect your brief case to a carrying case or can be utilized for everyday use as a storage pack in a larger bag. Constructed of CORDURA® Classic fabric the pouch is the perfect size for storing frequently used belongings, such as tickets, books, glasses, mobile phones, and portable gaming devices. The PORTER FIT is available in black, grey, red and brown.

“Inspired by the creative energy of Japanese culture and craftsmanship, Yoshida & Co. is committed to providing unique, stylish bag solutions that couples fashion with functionality,” said Takahiro Abe, PR team. “By using CORDURA® brand fabric in our designs, we are able to create quality, long-lasting bags – the essence of Yoshida & Co.’s ‘Made in Japan’ mantra – that offer the versatility our customers need for their day-to-day activities.”

To learn more about Yoshida & Co.’s PORTER line featuring the MUSETTE, DILL and FIT bags, please visit http://www.yoshidakaban.com or www.CORDURA.com.

About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow on Facebook http://facebook.com/CORDURABrand, Twitter http://twitter.com/CORDURAbrand and YouTube http://youtube.com/CORDURAbrand.

About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.

# # #

Elizabeth Romero
Howard, Merrell & Partners
8521 Six Forks Rd.
Raleigh, NC 27615
919-844-2714
eromero@merrellgroup.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Durable CORDURA® Fabric Helps Bring Originality to Yoshida & Co. New 2012 Spring/Summer Collections here

News-ID: 238121 • Views: 1874

More Releases from CORDURA(R) Brand

CORDURA® Denim, Duck and Naturalle™ Fabrics Accepted Into Material ConneXion …
WICHITA, Kan. – March 5, 2013 – INVISTA’S CORDURA® Denim, Duck and Naturalle™ fabrics were recently voted into the world’s largest innovative materials library, Material ConneXion. Through a majority vote by a creative and materials professional panel, CORDURA® fabric was awarded three Certificates of Materials Excellence. “The Material ConneXion library contains some of the most advanced and innovative materials in the world,” said Dr. Andrew H. Dent of Material ConneXion. “Our
INVISTA’S CORDURA® Brand Team Welcomes Catherine Anderson Jones, European Mar …
WICHITA, Kan. – November 28, 2012 – INVISTA’s CORDURA® brand team welcomes Catherine Anderson Jones as the Marketing Communications Manager for the Performance and Protective Fabrics division in Europe. In her new role, Anderson Jones will be responsible for management of all European marketing communications activities through developing, maintaining and growing marketing support relationships. She will also help define and develop targeted European regional marketing strategies and campaigns and will drive
Versatile CORDURA® Denim Fabric Adds Durable and Stylish Appeal to New Deane Ap …
WICHITA, Kan. – October 18, 2012 – Powered by CORDURA® Denim fabric, Deane Apparel’s new Urban Deane Denim short and Jean bring stylish durability to men’s workwear apparel. Known for its exceptional abrasion resistance over traditional 100 percent cotton denim, the fabric featured in the Urban Deane CORDURA® Denim fabric Short and Urban Deane CORDURA® Denim fabric Jean offers a fashionable alternative to the regular workwear pant style without sacrificing
Penfabric and INVISTA’s CORDURA® Brand Team Launch Hard-Working CORDURA® NYC …
WICHITA, Ka. – October 17 , 2012 – In line with INVISTA’s CORDURA® brand team commitment to developing innovative and durable fabrics for the global workwear industry, the team has recently introduced a new range of CORDURA® NYCO fabrics to the global workwear market from Penfabric. Penfabric, based in Malaysia, is a well recognised specialist mill in the workwear sector and part of the Toray Group of companies. The CORDURA®

All 5 Releases


More Releases for CORDURA

Penfabric and INVISTA’s CORDURA® Brand Team Launch Hard-Working CORDURA® NYC …
WICHITA, Ka. – October 17 , 2012 – In line with INVISTA’s CORDURA® brand team commitment to developing innovative and durable fabrics for the global workwear industry, the team has recently introduced a new range of CORDURA® NYCO fabrics to the global workwear market from Penfabric. Penfabric, based in Malaysia, is a well recognised specialist mill in the workwear sector and part of the Toray Group of companies. The CORDURA®
Durable CORDURA® Fabrics Add Long-Lasting Performance to Dickies Trousers
WICHITA, Kan. – September 13, 2012 – Dickies, a leading workwear manufacturer in the European workwear market since 1922, has adopted INVISTA’s CORDURA® Classic fabric in their Grafter Duo-Tone trousers. First adopted in their Eisenhower collection, Dickies has continued to develop new collections integrating durable, versatile and reliable CORDURA® fabrics to help provide long-lasting performance and enduring appeal. The following Dickies products feature CORDURA® brand fabrics: Eisenhower Multi-Pocket trousers: Designed for functional
Timberland® Adopts Three Multi-Purpose CORDURA® Fabric Technologies
WICHITA, Kan. – September 4, 2012 – INVISTA’s CORDURA® brand fabric, popular for its long-lasting durability, is featured in new Timberland® apparel. Aimed to provide everyday wearers with water-resistant and enduring clothing solutions, Timberland chose CORDURA® brand fabric for the Men’s Water Resistant Tilt Denim Jeans, Men’s Cargo Canvas Short and Men’s Waterproof Marine Jacket to provide comfort and flexibility without sacrificing durability and style. “Customers are always looking for durable
INVISTA’S CORDURA® Brand Team Welcomes Sophia Ou, Asia Pacific CORDURA® Bran …
WICHITA, Kan. – March 8, 2012 – INVISTA’s CORDURA® brand team welcomes Sophia Ou as Asia Pacific (AP) CORDURA® brand senior marketing specialist. In her new role, Ou will be an integral part of the performance and protective fabrics business team. As AP CORDURA® brand senior marketing specialist, Ou will be responsible for execution of marketing efforts designed to increase trade and consumer awareness for the CORDURA® brand in the AP
CORDURA® Denim Fabric Featured in Latest Jeans from Swrve® Inc.
WICHITA, Kan. – January 18, 2012 – INVISTA’s CORDURA® brand, popularly known for its long-lasting durability, has been adopted by designers of Swrve®, a provider of stylish urban cycling apparel, to offer comfortable, yet high-performing cycling jeans. Made from comfortably durable CORDURA® Denim fabric, the jeans are customized for the urban biker and offer necessary flexibility and functionality without sacrificing everyday style and comfort. Additionally, CORDURA® Denim fabric affords the
INVISTA’s CORDURA® Brand Team Debuts CORDURA® NYCO Fabrics for Workwear Mark …
In line with the CORDURA® brand team's commitment to developing innovative and protective fabrics for the workwear industry, a new range of CORDURA® NYCO fabrics from Malaysian based Penfabric, part of the Japanese Toray Group of companies, will be introduced to the European workwear market at the A+A show in Dusseldorf, Germany – Hall 10 Stand A11. The innovative range includes four fabrics, each in an intimate blend of 75