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INVISTA’s CORDURA® Brand Team Debuts CORDURA® NYCO Fabrics for Workwear Market

10-17-2011 07:23 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: CORDURA(R)

/ PR Agency: Howard, Merrell & Partners
INVISTA’s CORDURA® Brand Team Debuts CORDURA® NYCO Fabrics

In line with the CORDURA® brand team's commitment to developing innovative and protective fabrics for the workwear industry, a new range of CORDURA® NYCO fabrics from Malaysian based Penfabric, part of the Japanese Toray Group of companies, will be introduced to the European workwear market at the A+A show in Dusseldorf, Germany – Hall 10 Stand A11.

The innovative range includes four fabrics, each in an intimate blend of 75 percent cotton, 25 percent high strength INVISTA T420 nylon 6,6. The fibres are intimately blended in both the warp and weft direction and available in twill and canvas constructions in weights of 325gr/m2 and 380gr/m2.

“The workwear market has traditionally been serviced by polyester/cotton fabrics,” said Cindy McNaull, global CORDURA® brand and marketing director. “The new CORDURA® NYCO fabric workwear portfolio from Penfabric offers our brand’s renowned long-lasting durability without compromising comfort and is the latest example of our commitment to innovation in the workwear market.”

Comfortably durable CORDURA® NYCO fabrics are suitable for a wide range of garment types including trousers, jackets, coveralls and bib and braces. The fabrics are particularly valuable for harsh working conditions especially in areas where high stress is imparted on the garment. Such conditions are commonly found in industries such as construction and supporting trades, plant and vehicle maintenance, heavy engineering, butchery and transportation.

The CORDURA® NYCO fabric workwear range has high levels of abrasion resistance. Independent laboratory testing demonstrates that 325 gr/m2 and 380 gr/m2 CORDURA® NYCO fabrics based on 25 perent/75 percent cotton INVISTA T420 nylon 6,6 blends can reach levels of 250,000 rubs under the Martindale woolen abrasion test method with 12 kPa (ISO – 12947-2). As a result, the garments in use will not wear away easily, which can lead to fewer holes, less rips and less costly and unsightly repairs.

The CORDURA® NYCO fabric range has a higher percentage of cotton fibre than the established polyester/cotton fabrics with similar weights and constructions, and thus a high degree of absorption. The fabrics are more cotton-like and less synthetic in touch, which helps to add to the comfort requirement, which is so important in today’s working environments. The canvas fabrics offer a modern and popular appearance in line with casual apparel garments.

The CORDURA® brand team has collaborated with its key authorised mills to develop CORDURA® NYCO fabrics that meet the stringent workwear fabric standards as devised by the European Textile Service Association (ETSA). These standards demand high levels of performance when considering characteristics such as shrinkage, pilling and colourfastness in addition to fabric durability when garments are washed at high temperature.

To learn more about INVISTA’s CORDURA® NYCO fabric portfolio, as well as information on the comprehensive range of CORDURA® brand workwear fabrics and authorized fabric producers, please visit www.CORDURA.com.

To schedule an appointment with a member of the CORDURA® brand team please contact us, Tweet us at @CORDURABrand, or stop by Hall 10 Stand A11.

About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow on Facebook http://facebook.com/CORDURABrand, Twitter http://twitter.com/CORDURAbrand and YouTube http://youtube.com/CORDURAbrand.

About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.


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Maria Martinat | Account Coordinator, Public Relations
HOWARD, MERRELL & PARTNERS
8521 Six Forks Road, Raleigh, NC 27615
P 919.844.2752 F 919.845.9845
mmartinat@merrellgroup.com
www.merrellgroup.com

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